I really don't know where to put this article; there really isn't an all inclusive Beijing Metro Thread anywhere.
"Squeezed in" subway ad angers passengers
Fri Feb 15, 2008 11:07am EST
(Reuters) - An advertisement on Beijing's subway proclaiming "Squeezed in?! Go and buy a car then!" has angered passengers who said it only encourages traffic jams, a state newspaper said Friday.
The advertisement, written in large white letters on a red background, is also contrary to the Beijing city government's aim of getting more people to take public transport, the official Beijing Daily said.
"Isn't this out of tune with environmental protection?" it quoted a subway passenger surnamed Yang as saying.
"The company sees subway passengers as potential customers, but the scornful tone of the advertising language exposes a lack of interest in human feelings behind a meticulous design," a female passenger surnamed Liu added.
Some Internet users have come up with their own versions of the advertisement's slogan, the newspaper said, proposing: "Stuck in a traffic jam? Then take the subway!."
But the storm of criticism against the advert, which does not identify the company or organization behind it, may have just the effect the advertisers were looking for, the report added.
"If they only cared about getting eyeballs rather than the impact it would have on people and society, has it not been effective?" the newspaper quoted unnamed experts as saying.
Beijing is spending billions of dollars expanding and upgrading its subway network ahead of this year's Olympic Games, and wants to encourage more people to take trains and buses to help deal with worsening road congestion.
(Reporting by Ben Blanchard; Editing by Alex Richardson
Olympic subway line scheduled for trial in June
Updated: 2008-02-16 13:42
BEIJING - A new subway line, which runs through the complex of stadiums, gymnasiums and parks for the 2008 Beijing Olympic Games, is to begin trial operation on June 1, a local rail traffic official said here on Saturday.
Construction of the subway tunnel and stations has been completed, the official said.
The 4.4-km-long line starts from Beitucheng, near the northern fourth ring road, and travels underground through the gymnasium of swimming, the venue for the Olympiad opening ceremony, the Olympic Park and the Forest Park. It has four stops.
Beijing currently has 95 km of mass transit railway lines in operation, of which 54.15 kilometers were build underground.
The city will increase the number of subway lines to nine with a total length of 200 km by 2008, and bring them to 19 totaling 561.5 km by 2020, according to Beijing's city planning authorities.
I'm a non-Beijinger and I can understand it fully.
Maybe that's because I can read, write and speak Mandarin.
But besides that, if tourists can learn a little bit of Japanese to navigate around Japan, I don't see why can't they learn or at least recognize a few hanyu pinyin like 'lu' (road/avenue/boulevard), 'dong' (east), 'nan' (south), 'xi' (west), 'bei' (north).
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