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Discussion Starter · #1 ·
Mainlanders top shoppers overseas
Christopher Bodeen
May 26, 2005


Chinese tourists are spending an average of US$987 apiece, mostly on clothes and cosmetics, on overseas shopping trips. REUTERS

Retailers take note: you might want to brush up on your Putonghua.

Chinese are now outspending Japanese on overseas shopping trips, blowing an average of US$987 (HK$7,699) on designer clothes, cosmetics and other items each time they go abroad, according to a recent survey.

Rising incomes and loosened government restrictions allowed 29 million Chinese to travel overseas in 2004, a 43 percent increase over the year before, according to the survey by market research firms ACNielsen and Tax Free World Association.

Although Chinese spend less altogether on their overseas trips than Japanese travelers, they splurge more at the shops, accounting for about 30 percent of their total spending, according to the survey.

"With increased disposable incomes, the Chinese are turning to overseas travel and exploring new and interesting places," said Glen Murphy, ACNielsen's managing director for China.

While the spending figures may be good news for foreign retailers, they are far from representative of China's 1.3 billion people as a whole.

Even in China's three wealthiest cities of Beijing, Guangzhou and Shanghai, where the survey was conducted, only about one in 10 residents has traveled abroad. Of those who do, 69 percent are women and 36 percent are in their 20s - groups with the largest disposable incomes and the most extravagant spending habits of all Chinese.

Asian countries and regions are most favored by Chinese shoppers, with Hong Kong the top destination by far. Over 70 percent of those surveyed who visited Hong Kong said they did so mainly for shopping.

However, those visiting European countries that were opened as official tourism destinations last year spent the most - an average of US$1,781 per person per trip, the survey said.

It said fashion, cosmetics and candies were the top three purchases by Chinese visitors, a contrast to European travelers who spend the most on alcohol, perfume and tobacco products.

Industry experts say Chinese travelers tend to economize on hotel rooms and food.

ASSOCIATED PRESS
 

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Discussion Starter · #4 ·
HK is classified as an international destination for tourism statistics since mainland Chinese cannot freely cross the border. In fact, they have to apply for visas to visit Hong Kong for either business or leisure. Under more relaxed restrictions from the individual visit scheme, residents living in Guangdong province and several large cities can now obtain simplified visas for individual visits and not confined to tour groups. As a result, there has been a huge influx of Chinese tourists into Hong Kong.
 

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So this whole statement of spending more overseas is just a laugh! It should read: spend more in Hong Kong.
 

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Actually, the middle class in China is growing and getting wealthy enough to fly to Europe. I came across an article a few months ago mentioning how many mainlanders now have set their sights on Paris for some major shopping.
 

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hkskyline said:
Actually, the middle class in China is growing and getting wealthy enough to fly to Europe. I came across an article a few months ago mentioning how many mainlanders now have set their sights on Paris for some major shopping.
I highly doubt the middle class could afford the air fare to Europe. This extravagant spending is probably by the upper-class, who drive Mercedes and Cadillacs.
 

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lv , armani
 

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gucci
 

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i'm a middle class but i can't, tickets to europe and u.s. are so expensive, my family can only afford asian trips because its nearer to us.
I think the Chinese are outspending (ehem, the title should be:"Mainlanders top shoppers in Hong Kong") because for many decades they were prohibited to these things (thanks to communism) which are normal comforts of americans, europeans and the like whom for the years enjoyed economic freedom. Honestly, when something "new" is introduced, everyone who "can", grabs for it, that is what is happening to chinese now, at least that's for me of course. Here, we have a term to call that trait: "nababana" or simply raving too much at something.
 

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spyguy999 said:
$1000 on Cadbury and Maybelline?
No my friend, Chinese do NOT use Maybelline, they buy expensive designer staff such Christian Dior, Channel, Shishedo, Estel Lauder and such.
 
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