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Discussion Starter · #1 ·
Puncakdana to invest RM1.4b in Ara D'sara
Published: 2010/10/22

Puncakdana Group will invest RM1.4 billion over the next five years in an open concept retail precinct with 9 office towers connected development at Ara Damansara, Petaling Jaya, to spur growth.

Founder and managing director Mah Siew Sian said the retail precinct named CITTA, with a RM280 million gross development value (GDV), will be completed by year-end and is scheduled to open for business in the first quarter of 2011.

"CITTA, an open air design mall with the retail outlets clustered together in an accessible, alfresco-like style already has a 50 per cent take-up rate when it opens for business," Mah said at a media briefing on the group's plans today.

"The balance is expected to be occupied in six to nine months," he said.

Mah said the group expects to see a return on investment beginning 2016 for the CITTA development.

The upcoming development of the B2 (five office towers) with a RM800 million GDV and D18 (four office towers) with a RM304 million GDV are expected to be completed within five years, he said.

"Currently, we are in the midst of obtaining approval. The office towers will complement the ready market for growth," Mah said.

"The LRT station nearby enhances accessibility, many companies are opting to move out from city centres, and the upper middle income community together with other nearby developments will certainly bring new vigour," he said.

According to him, the development will bring zest to Ara Damansara, one of the last parcels of land in Petaling Jaya.
Mah said with Sime Darby also planning to build a mall in Ara Damansara, the two developments would complement each other in the area.

CITTA, a three-level mall of 424,000 square feet, is expected to have about 130 outlets, including brands like MBO cinemas, Hervey Norman, Julia Gabriel and Chiltern House, Anjappar and Cafe Barbera.

Among the group's completed development projects at Ara Damansara are Dana 13 Office Tower, Dana 1 Commercial Centre and Puncak Nusa Kelana Condominium. -- Bernama

38,494 Posts
Discussion Starter · #3 ·
Puncakdana bina 11 blok pejabat di Ara Damansara

PUNCAKDANA Sdn Bhd akan memajukan satu lagi projek pembangunan komersial meliputi 11 blok pejabat di Ara Damansara, Petaling Jaya, dalam tempoh lima tahun akan datang dengan nilai pembangunan kasar (GDV) berjumlah RM1.1 bilion.

Pengarah Urusannya, Mah Siew Sian, berkata projek pembangunan di tapak seluas kira-kira enam hektar itu bakal menjadi projek terbesar syarikat itu apabila pembinaannya dimulakan pada suku ketiga 2011.

Katanya, projek itu akan dilaksanakan secara berperingkat, bermula fasa pertama di lot B2 dengan pembinaan lima blok pejabat 11 tingkat sebelum fasa kedua di kawasan D18 meliputi empat blok pejabat 13 tingkat.

Beliau berkata, projek pembangunan itu akan dilaksanakan dalam tempoh tiga hingga lima tahun, yang mana kosnya akan dibiayai menerusi dana dalaman dan pinjaman.

“Dua blok pejabat lagi masih dalam perincian dan akan diumumkan tidak lama lagi. Pembangunannya akan menjadi pelengkap kepada pembangunan pusat membeli belah Citta yang akan dibuka pada suku pertama tahun depan,” katanya pada sidang media di Petaling Jaya, semalam.

Sehingga kini, Puncakdana sudah menyelesaikan pembangunan lima projek komersial dan kediaman dengan jumlah GDV keseluruhan RM585 juta.

Mah berkata, pihaknya sedang mendapatkan kelulusan daripada pihak berkuasa tempatan bagi memastikan semua pembangunan selesai mengikut tempoh yang ditetapkan.

“Sekarang adalah masa yang tepat untuk kami umumkan dan laksanakan projek ini, lebih-lebih lagi apabila kerajaan mengumumkan untuk membangunkan sebuah stesen LRT berhampiran kawasan ini,” katanya.

Sementara itu, Mah berkata syarikat mensasarkan projek Citta yang dibangunkan dengan GDV RM280 juta akan memberi pulangan pelaburan menjelang 2016.

Katanya, sehingga kini 50 peratus daripada unit komersial Citta sudah ditempah dan pihaknya mensasarkan bakinya
akan disewakan dalam tempoh sembilan selepas ia beroperasi.

38,494 Posts
Discussion Starter · #4 ·
Citta, a new concept shopping mall
Written by E Jacqui Chan
Monday, 25 October 2010 00:00

In late 1997, when Puncakdana Sdn Bhd first moved into its sales office, built on a 43-acre tract it owns on the western side of Jalan Lapangan Terbang Subang in Petaling Jaya, its only neighbour was the Putra LRT depot.

“It was so quiet. Everyday, we would see only two or three cars passing by,” recalls Mah Siew Sian, managing director of Puncakdana.

Today, the site is a thriving commercial and residential area next to Sime Darby’s Ara Damansara. And it is set to become even busier with the opening of a three-level mall called Citta, scheduled for January 2011. Citta is part of the developer’s master plan for the 43-acre site, which will take another 8 to 10 years to complete, says Mah.

The RM280 million Citta is Puncakdana’s first retail project and a joint venture with SEB Asset Management, one of Germany’s largest fund managers. Citta is SEB’s first investment in Malaysia.

There have been some changes and new developments with Citta since the developer last spoke to City & Country in November 2008.

For starters, Puncakdana has dropped the words “strip mall” from its name and dropped similar references. Citta is modelled after the strip malls popular in North America, where retail outlets are arranged in a row in an open-air environment, with each unit fronting the car park. Citta is similar, with an open-air concept and a single row of shops fronting the car park.

However, Mah says, while the mall is modelled after a strip mall, to call it a strip mall would be inaccurate as a strip mall comprises a single, one-storey strip of shops.

“Citta is much bigger in size than a strip mall. It has three storeys and instead of a single long strip, the structure is curved,” he says.

Citta, which covers eight acres, has a net lettable area (NLA) of 424,000 sq ft. “The mall is expected to be completed by early December, and we will deliver possession to the tenants soon after. That will give them about four to six weeks to fit out the units in time for the opening targeted for Jan 19,” says Mah.

According to Wong Sue-May, centre manager for Citta, the tenant mix has also been tweaked. “Back then [in 2008], the fashion component was only 8%, which to fashion retailers did not represent a complete mall to service the area,” says Wong.

Now, fashion retailers represent 15%, with F&B taking up 26%. The family and children component, which includes household and electrical items makes up 17% of the tenant mix., while convenience comprises 18%. The rest are taken up by entertainment, beautiy and wellness, and others.

Combining the confirmed tenants and those in advanced negotiations, the mall’s occupancy stands at 40%. Mah hopes to achieve another 10% by the time Citta opens its doors for business and 100% occupancy within nine months of opening.The average rental for Citta is RM8 psf.
Mah acknowledges that securing tenants is a challenge as the mall is a new concept.

“The retailers just cannot picture how Citta works, even when we explain the open air, strip mall-like concept to them. With a typical boxed mall, they know what to expect and that makes it easier for them to make a decision. I believe some retailers are taking a wait-and-see approach before they make a decision,” he says.

Mah: We try to differentiate ourselves from the other malls by selecting different brands and outlets that are not too common

Among the tenants Puncakdana has secured are Café Barbera, a gourmet coffee place from Italy; Anjappar, a Northern Indian restaurant; and The George and Dragon Pub and Restaurant. This will be the second outlet in Malaysia for all three brands.

“We try to differentiate ourselves from the other malls by selecting different brands and outlets that are not too common,” says Mah.

Also on board are what Mah terms “destination anchors”, such as a 6,000 sq ft children’s enrichment centre, the 25,000 sq ft electronics and home appliances store Harvey Norman, Mcat Box Office (MBO) cinema and a 18,500 sq ft supermarket that offers a product mix similar to Bangsar Village’s Village Grocer.

“The cinema will open only in June or July next year as we originally had no plans for a cinema. We are building the 45,000 sq ft structure on the rooftop for it now. It will be a nine-screen cinema with a 3D hall,” says Mah, who hopes this will be MBO’s flagship cinema.

The children’s enrichment centre is a regional brand catering for children from 18 months to six years old, and this will be its second centre in Malaysia.

“There are parents living in Kota Kemuning, Klang and Subang driving all the way to Bangsar to take their children to the centre daily. The new centre is meant for them, as well as residents living at this end of the Klang Valley,” says Mah.

A competitive market
According to figures from Henry Butcher Retail, the estimated accumulated retail supply in the Klang Valley will stand at 52.71 million sq ft at the end of 2010, suggesting a very competitive and saturated retail market.

However, Mah is not worried as he points out that the area around Citta has a primary catchment of 434,000 people with an average household income of RM8,300 per month, and this is excluding the future office catchment.

“The remaining undeveloped land in the area, ours and Sime Darby’s, will be used for commercial developments. There are also offices in Glenmarie and Subang so there is a big catchment of consumers who will be attracted to Citta,” he says.

Sime Darby is currently developing the 15.78-acre integrated development, Oasis Ara Damansara. The development, with a GDV of RM1 billion, is located just down the road from Citta.

“We are different; Citta has an open mall concept. When we started planning Citta, we asked ourselves how we could distinguish ourselves from the other malls and this is the result,” says Mah.

A major reason why Puncakdana has placed particular emphasis on its F&B offerings and parking is to target the lunchtime crowd.

“Parking needs to be convenient so the office crowd can just drive here, park, eat and go back to work since they only have an hour to spare. We have 1,200 parking bays — 400 bays on the surface and 800 on the lower ground floor,” says Mah, adding that the company also considered the budget of office workers.

“We are taking a pro-active approach by encouraging the F&B outlets to come up with set lunches and they have been very receptive. There will also be an organic vegetarian café serving lunches below RM10 to cater for the office crowd,” says Wong.

Road ahead
Thus far, Puncakdana has completed properties worth about RM500 million in GDV. All its projects, when completed, will have an estimated value of RM1.5 billion.

Its first two developments here were Puncak Seri Kelana, completed in 2002, and Puncak Nusa Kelana completed in 2003. Puncak Seri Kelana comprises 619 condominium units with a GDV of RM95 million, while Puncak Nusa Kelana comprises 468 condos with a GDV of RM90 million.

Sitting on a 15-arce tract is the completed Dana 1 Commercial Centre comprising 152 units of two to five-storey shop offices and Symphony House, a 13-storey office tower sold en bloc to AmanahRaya Bhd for RM96.55 million in 2007. The office tower is leased to Symphony House Bhd for 10 years.

In the pipeline, are five office blocks with a GDV of RM400 million on an eight-acre tract identified as B2, adjacent to Citta.

“It will be a strata development and will be sold on an en bloc basis. We have just finalised the design and we hope to complete the project in about two or three years,” says Mah.

Three more tracts remain, parcel A, C3 and D18 amounting to 6.47 acres — all of which are slated for commercial development.

Mah sees a bright future for Citta. He stresses that the development and population in this area are growing.

“There will be enough market share to go around. Look at Ikano Power Centre, The Curve and 1Utama — they are so near to each other but each is still successful in its own right, and each has its own market,” says Mah.

While he does not foresee that Puncakdana will build another retail development, he does not rule it out completely should a good opportunity arise.

For now, Mah says, “We will concentrate on Citta and make it a success.”

3,007 Posts
This mall is the first one I've been to, that uses CEILING FANS!

Of course they have only one side, so the "Atrium" area faces the open space... I was there several weeks back and some of the F&B outlets have opened doors... Not sure about Harvey Norman and the other anchors though (nothing moving for MBO Cinemas?)...

13,991 Posts
Surprisingly from NAZA.

04 July 2012 | last updated at 12:42AM

Bubba Gump Shrimp opens at Citta Mall

PETALING JAYA: Bubba Gump Shrimp Co's third outlet, with an investment of RM3.5 million, was opened at Citta Mall in Ara Damansara, here, recently. The outlet offers indoor and alfresco dining.

NZ Diners Sdn Bhd director, Nur Nadia SM Nasimuddin, said the outlet in the trendy mall is easily accessible via the Federal Highway and New Klang Valley Expressway, is expected to contribute to 42 per cent revenue growth for this year.

Read more: Bubba Gump Shrimp opens at Citta Mall - Central - New Straits Times

13,991 Posts
Navis takes over BIG Cinemas from Reliance MediaWorks


PETALING JAYA: Private equity fund Navis Capital has acquired Reliance MediaWorks Ltd’s 100% stake in BIG Cinemas in Malaysia for an undisclosed amount.
In a statement, Navis said it had acquired BIG Cinemas’ nine locations from India’s Reliance MediaWorks and would merge BIG Cinemas with its already-owned MBO Cinemas.
Navis partner Tan Chow Yin said that over the last six months, the fund had been analysing the industry to understand more about what customers want from their movie-going experience.

“The acquisition of BIG Cinemas will propel the merged entity into a top three player in Malaysia, enabling the group to reap tangible scale benefits and synergies.
“This, in turn, will lead to even greater investment into the business for improved customer experience over the coming months,” Tan said.

Navis acquired MBO Cinemas in Malaysia in April and the BIG Cinemas’ portfolio complements the MBO circuit well in terms of location and coverage.
Navis said it was partnering with Tan Sri Abdul Rashid Abdul Manaf, who is also a shareholder of MBO Cinemas.

It said the combination of BIG Cinemas and MBO Cinemas meant that the combined group currently had 24 cinemas and 165 screens nationwide, from secondary towns such as Alor Setar, Teluk Intan and Batu Pahat to suburban Klang Valley locations such as Klang and Kepong.

By year-end, MBO Cinemas will open its flagship outlet at Citta Mall in Ara Damansara.
A report said Reliance MediaWorks had divested its 100% stake in the BIG Cinemas’ exhibition circuit in Malaysia to MGO NAF VI Cinematic Holdings Ltd, or Navis.

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