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Discussion Starter · #1 ·


Cold Stone Creamery, an American ice cream chain, has joined a raft of Western retailers setting up base in Kenya with its first store set to open in Nairobi by the end of next month. Cold Stone Creamery said its debut Nairobi branch is among seven it plans to open over the next five years.

The ice cream vendor is entering the local market through a 10-year franchise deal with Om Nom Nom Mauritius Ltd, a firm that also operates in the East Africa region and has interests in retail, hotel, catering and real-estate industries.


“Om Nom Nom already conducts business in the Nairobi market and their in-market knowledge is priceless. Cold Stone Creamery will be the first of its kind in the Kenya market. We are extremely excited about expanding into East Africa,” said Eddy Jimenez, senior vice president of international operations and development at Kahala Brands, Cold Stone’s parent company.

The company said it has found a ready market in the growing middle class that is “more exposed and has an appetite for variety”.

“It’s about making great memories for our customers and we are delighted to become part of the Cold Stone Creamery family and feel the brand and its fun; unique customer experience is a perfect fit for the East African market,” said Roseanne Owiti, district manager for the Cold Stone Creamery brand in Kenya. Subway and KFC are other fast food chains that have expanded to the Kenyan market, equally attracted by the growing middle class.

“The emerging and growing middle class in Nairobi offers a perfect market for the food retail business. They are demanding high quality meals and great customer service at an affordable price point,” said Christopher J. Bak, chief executive of Liberty Eagle Holdings, the franchise holders for Subway when the chain was opening its store in June 2013.
Yet still no Mcdonalds or BurgerKing yet Welcome to Kenya Cold Stone and i hope more American businesses follow. Btw before those guys come an gobble up the massive youth market how come there are no Kenyans thinking of starting their own franchise and get a head start in the market before these guys come and take over the game?
 

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Yet still no Mcdonalds or BurgerKing yet Welcome to Kenya Cold Stone and i hope more American businesses follow. Btw before those guys come an gobble up the massive youth market how come there are no Kenyans thinking of starting their own franchise and get a head start in the market before these guys come and take over the game?[/QUOTE]

How can you pray for diabetes and high blood pressure to come to Kenya. I don't know why one would pray for McDonald's to come to Kenya!
 

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Discussion Starter · #4 ·
I see investments and hiring of a large domicile youth force.

Everything has moderation.
 

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we don't want american food chains, period!
this are things kenyans can own. only american companies we want are in i.t, banking in that manner.
 
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Discussion Starter · #6 ·
we don't want american food chains, period!
this are things kenyans can own. only american companies we want are in i.t, banking in that manner.
Yet there are no Kenyans even the ones in the diaspora coming with the ideas of starting a franchise of their own in Kenya.

I myself have played with the idea but i have no idea what the demographics are in kenya.
 

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Yet there are no Kenyans even the ones in the diaspora coming with the ideas of starting a franchise of their own in Kenya.

I myself have played with the idea but i have no idea what the demographics are in kenya.
if i get a chance to start a franchise, it will definitely be a fast food.
and chicken will be the main food. and it won't be as "naked" as the kenchick, or as nasty as kfc chicken.
 
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US fast food and ice cream chains open in Nairobi

An American fast food chain, Domino’s Pizza, and ice cream seller Cold Stone Creamery, have announced plans to open 16 Kenyan outlets in the next two years at an estimated cost of Sh445 million.






Local franchise holder of the two brands, Om Nom Nom, says the outlets will be located in areas mainly frequented by middle class shoppers.

This past weekend the firm opened two Cold Stone outlets, one on Mama Ngina Street and another at Fortis Tower in Westlands where it also has the first Domino’s Pizza store. Cold Stone Creamery is based in Arizona while Domino’s Pizza is headquartered in Michigan.

READ: US ice cream chain to open Nairobi branch

Eric Andre, a director and co-founder of Om Nom Nom, says they have set aside about half a billion shillings for expansion with two stores set to open in Gigiri and Nyali, Mombasa by mid next month.

“We are planning to open at least eight Domino’s Pizza and 10 Cold Stone outlets in the next 24 months in Nairobi where our focus will remain over that period,” Mr Andre told the Business Daily in a telephone interview.

“Kenya’s middle class is growing and consists of people eager to sample new things like what we are providing them. Therefore, setting up in Kenya was very logical for us.”

Om Nom Nom, which a regional firm that has interests in retail, hotel, catering and real-estate industries, is a private company co-owned by three investors— a Kenyan, Briton and Mr Andre who is Italian.

Coffee shops, restaurants and fast-food outlets have been on an expansion and capital raising plans in the race to tap Kenya’s emerging eating out culture mainly driven by an expanding middle class with higher disposable incomes. Cold Stone and Domino’s Pizza are following in the footsteps of other US brands that have made their debut in Kenya in the past five years alone.

Subway and KFC fast food chains have entered Kenya in the past five years, and are currently growing their branch network.
About two years ago American private equity firm Emerging Capital Partners (ECP) bought a majority stake in Java, a chain of coffee shops, with the capital injection planned to drive expansion.

These international brands stand to gain from Nairobi’s expatriate community that is growing as multinational firms like IBM, Google, Visa and MoneyGram choose the city as either their regional or Africa headquarters. The next Cold Stone and Domino’s Pizza stores are to be located near the US Embassy.

“We will definitely benefit from the expatriate community in the area but this is not the primary reason we opened there,” said Mr Andre of the store that is set to open on December 1.

Frontier Strategy Group, US data vendor that tracks emerging markets, mid this year ranked Kenya as the second most preferred destination in Africa for multinational corporations seeking to set up shop.

Kenya was ranked second with a score of 23.17 per cent after Nigeria which was top on the continent and globally with a score of 29.57 per cent. Globally, Kenya was fifth behind Saudi Arabia (24.69 per cent), Vietnam (24.72 per cent) and Argentina which was second (24.72 per cent).

The index was based on input from 200 multinational corporations like Coca Cola and General

http://www.businessdailyafrica.com/...irobi/-/539550/2517878/-/e0nlq9z/-/index.html
 

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^^
domino's won't struggle. it's a world recognized brand. the name will sell itself. anyway, all these pizza places got nothing on little caesars
 

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Discussion Starter · #12 ·


So far so good. Looks ten times better than my local Domino's lol.
 
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all the american brands opening up in kenya look very high class compared to the dungeons in their mother country.
 
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