Let's go for Asian Games
SSC's Metcalfe says Singapore should host Asiad, or the Commonwealth Games by 2018
Leong Wee Keat
[email protected]
IF DANIEL Metcalfe has his way, Singapore will bid to host the Asian Games in 2010, 2014 or 2018.
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Or one of the three editions of the Commonwealth Games in that period.
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The Singapore Sports Council's (SSC) newly-appointed chief of High Participation and Industry Development assumed his appointment here two weeks ago.
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Yesterday, he pointed to the new $650 million Sports Hub at Kallang — projected for completion in 2010 — as the vehicle to lead Singapore's charge towards attracting a major games here.
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"With the sports hub being built, we need content to fill it," he said.
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"The resounding success of the 117th International Olympic Committee (IOC) Session proved we have the operational ability and the logistics to host such events.
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"We have arrived on the world map with the IOC Session and should capitalise on it.
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"I don't see why we can't aim to host either the Asian or Commonwealth Games within the next 10 to 15 years."
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Metcalfe spent 14 years in Asia dealing with sports broadcasting, sponsorship, event management and operations.
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In 1998, he was a marketing consultant for the 1998 Commonwealth Games in Kuala Lumpur. Prior to joining SSC, the Briton-turned Singapore permanent resident was the vice-president of the event management group at ESPN StarSports.
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His brief with SSC is two-fold: To bring the sporting industry to the next level of excellence and to drive sports participation to a higher level.
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But Metcalfe faces an uphill task, considering Singapore failed recently to attract some big events here.
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In July, a proposed football quadrangular tournament involving Ajax Amsterdam and Manchester City was cancelled.
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Instead, City — along with Bolton Wanderers and Everton — joined Thailand's under-23 squad in the Football Association Premier League Cup in Bangkok.
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Two weeks ago, Argentina turned down an invitation to play a friendly at the National Stadium in November.
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A proposed match involving 2006 Asian World Cup qualifiers Iran and Singapore has also been shelved.
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But Metcalfe cautioned against opening up the coffers to attract the big names.
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"We need to attract the right events at the right price," the 36-year-old said.
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"I don't think we are too risk averse, but sport also needs to be approached as a business in order to be sustainable.
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"Financial considerations are obviously important. However, there may be events where the 'intangibles' may outweigh the financial position.
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"In these instances, the 'intangibles' will be given due consideration," he added.
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Metcalfe is hoping to build on current marquee events like the Aviva Badminton Open, the Caltex Masters golf tournament, the IRB rugby sevens, the Osim triathlon and the Standard Chartered Marathon.
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He points to the setting up of the International Association of Athletics Federations training academy here, as well as the Asian Sailing Federation headquarters, as proof that the sports industry is moving in the right direction.
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Metcalfe is optimistic that bigger names and events will soon make their way to Singapore. He said: "The sports industry is a competitive market and everything is possible.
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"We have the necessary infrastructure and are looking for more corporate sponsors to join us to bring events here.
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"The pieces of the puzzle are starting to fall in place and we are heading in the right direction."