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Hyatt kick-starts growth of quirky Andaz brand

NEW YORK—Hyatt’s boutique-inspired Andaz brand is gaining a substantial global presence through recent conversions and a re-energized pipeline that will see a doubling of the collection’s size within the next three or four years.

Hyatt Hotels Corporation earlier this month announced conversions to the brand in Napa, California; and Savannah, Georgia; both properties formerly operated under the Avia name, which Hyatt acquired in September.

Prior to their conversions, the 141-room Avia Napa and the 151-room Avia Savannah will complete renovations already underway.

Both hotels will be re-flagged this summer, to be followed shortly by opening of the Andaz Amsterdam, which will be the ninth Andaz location. Additional properties are under development in Costa Rica, Turks and Caicos, India, China and Maui.

23 March 2012
By Harvey Chipkin
http://www.hotelnewsnow.com/Articles.aspx/7820/Hyatt-kick-starts-growth-of-quirky-Andaz-brand



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