Pride Park is why you don't give it a name. It's why you see grounds called New Stadium or New Stand. Like at Trent Bridge. Once it has a name it is hard to shift.Hopefully get a top brand to sponsor it, can't really see the Sports Direct Arena being cool, but then they changed Pride Park to the IPro stadium, nobody will call it that as it's been Pride Park to long! What the heck is an Ipro anyway!
Come on Roll Royce give us your name.