Andaman sparkles in Serdang
By Cheryl Yvonne Achu
THE township of Serdang has transformed itself from being an isolated relocation project under the British era Brigg's plan into a township which is driven by commerce and industry.
Further raising its appeal is its closeness to the Kuala Lumpur city centre - a mere 20 minutes' drive.
Properties in the area, be they residential or commercial, are highly sought after as Serdang enjoys easy accessibility to major highways such as the KL-Seremban Highway, North-South Expressway, Sungei Besi Expressway, KESAS and Maju Expressway, which halves the travelling time between Kuala Lumpur to Putrajaya.
Spurred by the growth of neighbouring Putrajaya and Cyberjaya, this township promises to grow even more as is evidenced by the growth of new developments such as Diamond Square @ Serdang and Diamond Residence @ Serdang by Andaman Group.
These project developments are being undertaken by Casa Andaman Sdn Bhd, a member company of the group and marketed by Andaman Property Management Sdn Bhd (APM).
APM head of sales and marketing Datuk Dr Vincent Tiew said, "the brilliance of the diamond" is visible from a necklace of 30 shop-office units that will form the commercial centre (Diamond Square @ Serdang) with 228 units of condominiums in two blocks at the core (Diamond Residence @ Serdang).
Diamond Square @ Serdang is a new commercial centre, set to make its mark right at the heart of this vibrant town, offering retail and banking needs for nearby residents who are hungry for more.
Located adjacent to the roundabout at Jalan Raya 1, Serdang, and five minutes' drive from the Universiti Putra Malaysia (UPM) toll, it is accessible via the Kuala Lumpur-Seremban Expressway and Sungai Besi Highway.
Tiew said, the commercial centre benefits greatly from a good catchment area, as it sits in the midst of existing commercial and industrial areas of Serdang Seri Kembangan.
"Demand is solid, encouraged by its unsurpassed location," Tiew told Business Times in an interview recently.
He said, all vehicles heading to Serdang, Seri Kembangan or even Equine Park, coming from the UPM toll exit (south), will certainly pass through the roundabout fronting the commercial centre.
In fact, numerous banks, restaurants and training/educational centres have approached the developer for space either for lease or purchase, he added.
The Diamond Square @ Serdang comprises 30 units of four plus one storey shop offices with individual lifts. Each unit features spacious shop-front and lower ground floor with high ceiling, with built-up of 24 ft x 70 ft.
The pillar and column-free blocks lend the development a modern, contemporary look, while full glass panels from the first to third floor ensures perfect visibility and grand design.
"The 30 units of first row shop offices command an impressive frontage, of over 750m, and high visibility. It is hard for passers-by to miss this striking development," Tiew said.
According to Tiew, the parking is well-tended here, with approximately 1,000 car park bays proposed to be made available.
"This makes it far more convenient for business owners, tenants and customers to access the commercial centre."
"Some 90 per cent of the shop offices have been sold as the development's strategic location would enable investors to tap into a huge catchment population," he said.
Residential units at the RM120 million development, which will be launched in December, are now open for registration.
All units at the condo component, known as Diamond Residence @ Serdang, will be fully furnished and feature four sizes: 771 sq ft for a three-bedroom unit; 1,061 sq ft and 1,244 sq ft for a four-bedroom unit; and 1,527 sq ft for a five-bedroom duplex.
These are priced from RM380,000 to RM700,000 and buyers/investors can look forward to early bird discounts and waiver from paying legal costs on their sale and purchase agreements.
Bumiputera buyers will get a 12.5 per cent discount, Tiew said.
Each unit will be allocated two parking bays. Other facilities include 24-hour security, a half-Olympic-size swimming pool, gym, barbecue pit, games room and multipurpose hall.
Tiew said in APM's five years of marketing students accommodation, it has always been innovative in coming out with improved designs, layout and quality for its products.
"Offering a variety of layouts and enhanced facilities would mean a healthier, more secured and high-tech environment that is more conducive for students to live, learn and play. Previously, there were many concerns about security, health and infrastructure."
On where the rental market would come from, Tiew said the company has a collaborative agreement with UPM to provide accommodation for its students and lecturers, so rental income is assured.
The company is offering buyers attractive estimated monthly rental returns from RM2,000 to RM4,000 for this property investment based on a three plus three plus four years arrangement scheme as the value of these condo units appreciate.
With five years of experience in selling more than 1,000 apartments and condos under the "Guaranteed Rental Return" (GRR) scheme, Tiew attests to strict observance of three principles for Andaman's success in implementing its GRR scheme: Securing the tenants; ensuring that the tenancies are recurring, that is, long term in nature; and the GRR is at an attractive percentage.
"We secure the tenants first before we embark on a project and we build to meet demand and ensure that the projects are manageable."
"So far, Diamond Residence @ Serdang is the best GRR scheme by Andaman," he said.
The construction is slated to start in the first quarter of next year and is expected to be completed by end of 2014.
Registration is now open for the public to sign up to buy the units.
Tips for property investors
Tiew has some advice for property investors. He said, firstly, ensure that each of your property investment yields surplus cash and always remember to duplicate this business model.
"It is thus important to buy the right property that gives you the positive cashflow," he said.
Tiew also warned investors to get ready for the property market from 2016 where he anticipates some 30,000 to 50,000 units of high-rise units will be completed and coming on-stream, adding to more vacant occupancy in the market.
He estimates that 90 per cent of the investors will be hit once their properties are completed in 2012, 2014 and 2015 and turning vacant.
As such, Tiew is all for your cash to make money for you now.
To him, good debit is important as it gets you richer.
"Your bank statement and positive cashflow will give you the unfair advantage over the rest of the property investors. When you buy and invest in properties, remember to do it in a smart way," he said.
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