Under-served you reckon? I think Auckland might win that one, at least in the central city. There's only 1 or 2 supermarkets in Aucklands cbd and nothing in the surrounding suburbs of Parnell, Kingsland, Newton or Ponsonby.
Anyway, I just think it's a waste of prime space. I take your point about competition though, Chaffers NW is pretty dam pricey.