OK, Dortmund has an huge average ! Right now they got 73.716 (against Schalke, Cologne, Bielefeld and Stuttgart)
But sponsors don't pay only for stadium-spectators (44.000 season-tickets), but mostly for tv-time.
And the chances that Dortmund will play in the UEFA-CL in the next 5 years are tiny.
Right now they can't even manage to get to the UEFA-Cup.
www.schwatzgelb.de mentions an amount between 4-5 Million €. That's more realistic than 6-7 Million €
But sponsors don't pay only for stadium-spectators (44.000 season-tickets), but mostly for tv-time.
And the chances that Dortmund will play in the UEFA-CL in the next 5 years are tiny.
Right now they can't even manage to get to the UEFA-Cup.
www.schwatzgelb.de mentions an amount between 4-5 Million €. That's more realistic than 6-7 Million €