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With Liverpool currently expecting in the region of 25,000 overseas passengers this season to be passing through its new Cruise Liner Terminal the fight to keep the estimated $140 spend per passenger on offer in the city and away from its near tourist rival begins.
With cruise liner visits lasting for as little as 6 hours, the danger of presenting too much of the $3.5 million p/a booty to a conveniently-placed established tourist destination in Chester, should be occupying the minds of Liverpool City Council, whose £17m investment is intended to help open the doors to a new stream of tourist revenue, as the city seeks to reverse the tide of a 40 year decline.
Good, pro-active, number crunching vis-a-vis cruise liner money actually being spent in the city, and a continued ramping-up of Liverpool's tourist and retail offer post-08 will be essential to maximising the value of this ambitious investment to Liverpool itself.
Thoughts anyone?
With cruise liner visits lasting for as little as 6 hours, the danger of presenting too much of the $3.5 million p/a booty to a conveniently-placed established tourist destination in Chester, should be occupying the minds of Liverpool City Council, whose £17m investment is intended to help open the doors to a new stream of tourist revenue, as the city seeks to reverse the tide of a 40 year decline.
Good, pro-active, number crunching vis-a-vis cruise liner money actually being spent in the city, and a continued ramping-up of Liverpool's tourist and retail offer post-08 will be essential to maximising the value of this ambitious investment to Liverpool itself.
Thoughts anyone?