SkyscraperCity Forum banner

Emerald Tower | 44 Storey | Pattaya

5031 Views 17 Replies 15 Participants Last post by  FrankB
Tulip Group cultivates Pattaya office market

Published: 1/02/2012 at 12:00 AM Newspaper

Tulip Group, the Pattaya-based residential developer, has announced plans to build a 2-billion-baht, 44-storey office building in central Pattaya to harness the potential of the office market.

An artist’s conception shows the Tulip Group’s proposed 2-billion-baht, 44-storey Centara Grand Residence. The project will mark the residential developer’s first foray into the increasingly lucrative office market.

Kobi Elbaz, the group's founder and chief executive, said while there is no office supply in Pattaya at the moment, demand is rising from industries tied to electronics, automotive, spare parts and fuel.

"Pattaya's property market is booming," he said.

"It is attracting new investment and business due to its better infrastructure, new large department stores and hotels."

Mr Elbaz said demand will also come from big companies aiming at expansion in Pattaya and Rayong. Some of them plan to have head offices in Pattaya.

Emerald Tower Pattaya will be built on a 5-rai plot on Sukhumvit Road in central Pattaya with a total leasable area of 28,000 square metres.

It is believed to be the first high-rise office building in the area.

After a launch this year, the project will be finished within three years.

Next weekend, the Tulip Group will launch Centara Grand Residence, a condominium project on 10 rai in Pattaya's Na Jomtien area.

With a total development cost of 5.5 billion baht, it will comprise 283 condominium units worth 6.4 billion baht and 200 hotel rooms operated by the Central Plaza Hotel Group's Centara chain.

Construction will be complete in 2014.

After an exclusive pre-launch in December, the group sold 55 units worth 550 million baht. Some 80% went to Thai buyers, followed by Russians and Americans.

Up to now, the 13-year-old developer has taken on 11 projects worth a combined 15 billion baht in Pattaya.

A source in Pattaya's property business said a shopping mall will be built on Thappraya Road.

It will comprise a shopping area of 30,000 sq m and two condominium buildings with an area of 28,000 sq m.

The condominiums will be additional competitors to Centara Grand Residence, with the prime advantage of being situated next to the mall.

The disadvantage is the location is far from the beach.
See less See more
1 - 18 of 18 Posts
Tulip Group -Is Pattaya Ready for an Office Building
High Profile Pattaya Developer Tulip Group considering Pattaya's first ever Office Building

PRLog (Press Release) - Apr 23, 2012

On my Travels around meeting developers and agents over the years, once in a while the subject of Pattaya having the need for Office Towers comes up in conversation. These discussions normally end up with the conclusion of yes-But.
The “but” being that it’s a pretty big risk for a developer to take such a project on, because the overall expense is the same as building a Condominium , and let’s be honest here most developers know that they will sell the condominium units if the design, price point and location are good enough.
With an office building there really isn’t that confidence that there will be sufficient takers as such.

But let’s look at the bigger picture, most people I know in business here end up with a Shop house of 2-3 storeys with staff spread over a couple of floors, and yes the day in day out grind of climbing stairs to discuss something with a staff member on the third floor is not exactly an efficient way of doing business (apart from the those who enjoy their daily fix of fitness)

With the recent floods in Bangkok still fresh in the minds of Business owners in the Capital, more and more businesses are moving if not all, but part of their operations out of the Capital, recently it was reported that a number of the large industrial estates near laem chabang are now full, in-fact there is a very long waiting list.
So with all of this in mind, I was very interested to read in Bangkok Post recently that Tulip Group were in the planning stage of building Pattaya’s first very own office tower, and I naturally felt the urge to dig a little bit deeper on this and try to confirm whether or not this was the case or not.
Thankfully I had the opportunity to grab a few minutes with Vice President for Tulip Group Jason Payne at the recent Tulip sponsored, Movers & Shakers at St Regis Hotel in Bangkok, and ask him if Tulip Group were actually going ahead or not?
“Dave if you could work from a super modern serviced office space with adequate parking, security, branded restaurants on your doorstep and it was priced correctly would you move your operations” was Jason’s reply and question, well without really giving it much thought, my answer was a resounding yes of course I would consider it, and it seems like in the past 5 months this is the answer that both Jason and Kobi have been receiving from most they ask.
The Bangkok Post reported that Emerald Tower Pattaya will be offer a total leasable area of 28000 SQM and will rise to a majestic 44 storeys on Sukumvit Road and will be launched this year, Jason confirmed to me that planning and preparations were all ongoing, but could not (would not) confirm any specific details. “We have been working on what we can achieve with this office Tower, as far as design, functionality and cost, which will be the major factors in whether or not businesses both locally and in Bangkok will lease the space, and we are confident that Pattaya is now ready for this” said Jason

So in conclusion it does seem that Tulip Group are very close to bringing us Pattaya’s first ever office tower, whether or not we will see the end of Shop house business model remains to be seen, but one thing is for sure Pattaya is growing all the time and proactive developers like Tulip Group, and many others in the this city are set to change the skyline of Pattaya forever.

Will it ever stop? Will Pattaya keep on growing? Will Pattaya become a Business and Leisure destination, the, second city to Bangkok, all questions remain unanswered, but I foresee many new chapters in the Pattaya journey.
By David Buckley Real Estate Magazine Thailand
See less See more
เยี่ยมเลย พัทยาจะได้มีคนใส้สูทเดินกันบ้าง
very good idea and very long overdue...

The thing is, that pattaya can,should and must lear from Bangkok's mistakes and prepare a zoning map for the city where it should set a zone for business and office market. since Sukhumvit is to big and stretched, they should choose another location for the office zone, to my opinion the 3rd road can be good for inner city business area with high rise offices.

or can do two zoning- one for inner city business to serve the local Pattaya commercial needs and another one on Sukhumvit area as a dense buisness zone to serve as the business capital of the eastern sea board with easy access to all the towns and industrial estate in the region as well as back up office or representative offices of Bangkok and international companies.

one industry that can use Pattaya as their main base is the avation business, its cheaper to accomodate the staff in pattaya for international airline companies and close enough to the air port and just have a smaller sales office in Bangkok. the flight attendants and pilots can stay in Pattaya instead of Bangkok as well since its cheaper and more relaxing.

just something to think about.

one thing for sure, if that project works and sells well, then this will atract many other developers from Bangkok to build as well, i just hope its not spreaded out like in Bangkok and that they build for the long term and not just condo-office- or office units for sale.
See less See more
อย่างอิริคสันเห็นว่าไปพัทยากัน ว่าไปก็เหมาะนะ สาธารณูปโภคครบดี
ซึ่งส่วนใหญ่อยู่"กทม" พวกนี้การเอาใจเป็นพิเศษและไม่มายืดหยุดด้วย
See less See more
^^อยากไปทำงานพัทยาจัง กลางวันใส่สูท กลางคืนไปเต้นคาบาเรต์ ตกดึกหากินที่วอล์กิงสตรีท เสาร์อาทิตย์ไปกินน้ำมะพร้าวเกาะล้าน สะบายจังฮู้
See less See more
เยี่ยมเลยครับ มีออฟฟิศแล้ว พัทยา :banana:
อ๊าก ถ้าผมมีบริษัทของตัวเอง จะไปตั้งออฟฟิตที่พัทยา แล้วให้พนักงานใส่เครืองแบบเป็นชุดว่ายน้ำ หึหึ
อ๊าก ถ้าผมมีบริษัทของตัวเอง จะไปตั้งออฟฟิตที่พัทยา แล้วให้พนักงานใส่เครืองแบบเป็นชุดว่ายน้ำ หึหึ
เดี๋ยวพนักงานชายไม่เป็นอันทำงานนะครับ :lol::lol:
See less See more

อยู่ที่ไหน จะรีบไปสมัคร 55555555555
Given the rate Tulip is expanding they will probably take a third of it by the time it gets built.

On that basis the financial model probably could
just about support the investment.
Glad to see new offices being built outside of BKK, finally :eek:kay:
พูดจริงจริง คิดไว้นานแล้วว่า ถ้าหาก รฟ.ครส. ไปถึงพัทยาแล้ว จากนั้นเอาตลาดหลักทรัพย์ ไปตั้งสาขาพัทยา แล้วทำ financial district ที่นั่่นก็คงจะทำให้พัทยาวิเศษมากเลยอะ
See less See more
พัทยาคงเทียบชั้นกรุงเทพได้แล้วสิเนอะในอนาคต :lol:
รอรถไฟฟ้าโมโนเรลอยู่ พัทยาจะเป็นอะไรที่เพอเฟ็ค เมืองใหญ่ริมชายหาดที่เมืองไทย เลิศ!!
See less See more
1 - 18 of 18 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.