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Discussion Starter · #1 ·
R400m Eyethu Orange Farm Mall poised to boost town centre growth
By SA Commercial Prop News

Construction of the new R400 million Eyethu Orange Farm mall has commenced with major retailers already securing 27,000m² of retail space and transport infrastructure upgrades underway.

The regional mall development has expansion rights of up to 35,000m2 gross lettable area (GLA), is on track to form the core of Orange Farm’s new Town Centre.

Developed by Flanagan & Gerard and Stretford Land Developments, earthworks have already commenced, with the mall scheduled to open for trade in September 2014.
“We are proud of the fact that our development has been designated a “Presidential Project” with National, Provincial and Local Government support because of its community upliftment initiative,” says Flanagan & Gerard’s Peter Gerard.

Road improvements and taxi rank upgrades have already commenced, and links to the adjacent Stretford Station are a key element of the mall’s design.

Eyethu Orange Farm Mall is poised to act as a major catalyst not only for the Orange Farm and Evaton areas, but for the whole Greater Sebokeng region.

“We, the Orange Farm community and the City of Johannesburg’s Region G, are creating a new town centre with an integrated transport hub that connects Eyethu Orange Farm Mall with Stretford Station, and the Golden Highway which is to become the “Jabulani” of the South.

The current critical mass of retail is 32,700m2 with growth potential to approximately 61,000m2 GLA on both sides of Stretford Station,” says David Lieberman of Stretford Land Developments.

Investors in the project include the two developers, Dipula Income Fund, and the Orange Farm Community Trust.

A key attribute of the mall’s location on Orange Farm Link Road is its ability to serve not only local shoppers from Orange Farm and Evaton, but also commuters and shoppers from the Greater Sebokeng region.

The residential areas of Orange Farm and Evaton have seen fast-paced growth in the past seven or eight years, with the current population at 400,000 people in 110,000 households. Most households fall into lower- or middle-income brackets.
“Some 50,000 households lie within a 10km radius of the mall and new growth of about 20,000 households is forecast in close proximity to the site over the next decade,” says Izak Petersen, CEO of Dipula Income Fund, pointing to extensive research conducted at the site.

”Dipula is delighted to be part of this project and, together with our partners, provided funding for the Community’s equity. This investment is in line with our strategy to invest in previously disadvantaged communities and to make a meaningful contribution towards their upliftment.

Dipula has already acquired the first phase of the development, of approximately 5,700m2, with anchor tenants Boxer Supercity and Cashbuild, and both have reported good trading. We will build a KFC Drive-thru on the same site in a few months,” says Petersen.

“Importantly, where a community has no mineral wealth, its only wealth is its buying power. Eyethu Orange Farm Mall has created an avenue for the Orange Farm Community to participate in its own wealth creation through an ownership in the mall,” says Vusi Tshabalala of Stretford Land Developments.

A large part of the mall’s trade is expected to be ’walk-in’ shoppers. Commuters are likewise a distinct target market for the mall, with Stretford Station alone seeing some seven million passengers a year from as far afield as Lenz, Lawley, Kwaggastroom, Houtheuwel and Grasmere.

The centre will offer free, open-air parking to shoppers in private vehicles.
The two-level mall will offer an array of national and local retail tenants, with an emphasis on food, household goods, fashion and services.

Shoprite, Pick ‘n Pay, McDonalds, Clicks, Truworths, the Foschini group, Mr Price and Edcon are already signed up.

Source: SA Commercial Prop News

23,311 Posts
Discussion Starter · #2 ·
Orange Farm Community gets stake in new R400m regional shopping mall
By SA Commercial Prop News
14 hours 57 minutes ago

The remarkable development of Eyethu Orange Farm Mall will result in the entire Orange Farm community holding a 10% stake in this 27,000sqm regional shopping mall, which is helping to transform the area into a flourishing central business district, and creating a valuable multi-faceted community asset.

This extraordinary vision, 19 years in the making, is finally becoming a reality. The mall – located midway between Johannesburg and Vereeniging - broke ground last month, and will proudly open its doors in September 2014.

The idea for Eyethu Orange Farm Mall was first born with businessman Vusi Tshabalala nearly two decades ago. Tshabalala believes that where the community has no mineral wealth, its only wealth is its buying power. He saw a future where the community of Orange Farm could benefit from its own spending power by developing a shopping mall in which the community owned a stake.

Tshabalala has steadily converted important partners to this far-sighted thinking. First, his now business partner in Stretford Land Developments, David Lieberman, then award-winning property developers and investors Flanagan & Gerard, and the local Orange Farm community itself. This is where the City of Joburg became involved and, at its request and under its guidance, a formal stakeholders forum was established. This forum has met every month since it was formed in November 2008, indefatigably working towards this visionary shopping mall development.

Tshabalala says: “A condition for the community owning a stake in the mall was that it should be owned by the community, not by individuals. The Orange Farm Community Trust was formed to hold shares in the mall on behalf of the community. This trust will fund community needs and encourage investment in, and the development of, Orange Farm. Our hope is that it will ensure that the Greater Orange Farm Community participates in its own wealth creation and builds that wealth in a sustainable manner.”

On completion, Eyethu Orange Farm Mall will be owned by the Orange Farm Community Trust with a 10% stake, Stretford Land Developments with 30% and Flanagan & Gerard Investments with 30%. It has also attracted the investment confidence of empowered JSE listed property company Dipula Income Fund, which will own a 30% stake.

The National Empowerment Fund, through its Rural & Community Development Fund unit, is providing R50 million on behalf of the Orange Farm Community for the 10% equity stake.

The mall’s developers are Flanagan & Gerard Developments and Stretford Land Developments. Venturing where other banks did not, Standard Bank is funding the development of Eyethu Orange Farm Mall.

Lieberman explains the benefit from the community’s stake is intended for constructing special needs projects such as centres for development, learning, safety or care. The projects will be decided by the Orange Farm Community Trust, whose Trustees are volunteers elected by the community.

And here is where the community gains even more. To be involved in any Trust project – be it building, supplying or operating it – the compliant business or individual must reside in Orange Farm. This applies to everyone, regardless of their responsibility. “This way, the community will directly benefit from the proceeds of the project and the money earned in Orange Farm will stay in Orange Farm.”

Added to all this benefit, the community is also gaining a top-notch mall with all the advantages of a leading regional shopping centre.

Peter Gerard of award-winning retail development and investment company Flanagan & Gerard says: “As a commercial venture, the community can only benefit if the mall trades successfully and all the fundamentals are in place to achieve this; and they are. Eyethu Orange Farm Mall is ideally situated in the heart of a growing community of low and middle-income households. It will offer a comprehensive mix of retailers and the critical mass to satisfy local customers, and the seven million rail commuters using Stretford Station each year.”

Eyethu Orange Farm Mall is positioned to make it easy for shoppers to reach it, both by road and by public transport – train, taxi and bus. It’s adjacent to, and links into, Stretford Station, forming part of the new Town Square, which has been deemed a Presidential Project which has national support for community upliftment, for creating jobs and economically empowering people jointly with Government. It also benefits from an integrated regional taxi facility.

It’s easily accessible to the local community with its prime position on Orange Farm Link Road, the area’s main road. It’s also simple to access from the N1 via the Golden Highway. In fact, all roads in the area lead to Eyethu Orange Farm Mall.

More than this, it is surrounded by essential facilities like the police station, library, municipal offices, fire station, sports centre and more – putting it at the heart of a new vibrant central business district for Orange Farm.

Eyethu Orange Farm Mall and the Town Square project have also gained the benefit of the City of Joburg’s improvement to infrastructure, including roads, sidewalks and storm water drains.

The positive knock-ons are expected to continue.

The mall itself is expected to create over 2,000 jobs during its construction, where SSME’s are being given numerous opportunities, and around 3,000 jobs will be generated with the mall’s trading. The Small Enterprise Finance Agency is will be under-writing around 30 SMME’s in a new collective retail initiative for the mall. With the developers, the City of Joburg will also create about 80 lock-up informal trader stalls around the taxi rank and mall entrances.

Izak Peterson, CEO of Dipula Income Fund, says: “It is our strategy to acquire investment-quality property assets that also make a meaningful contribution to the communities which they serve. Our investment in Eyethu Orange Farm Mall furthers this goal.”

Retailer support has also been an important ingredient in the unique success of Eyethu Orange Farm Mall. As early as 2008, several retailers gave their unwavering commitment to this landmark project, starting with Link Pharmacy. Steadfast proponents of the mall include Shoprite, Pick n Pay, Nedbank, Standard bank, Pepcor and JD Group, Roots Butchery. All will trade from Eyethu Orange Farm Mall. They will be joined by Edgars, Jet, Legit, Truworths, Identity, Foschini, Markham, Total Sports, Exact!, Fashion Express, Mr Price, Sheet Street, Clicks and a variety of retailers and services including banking, postal, health, beauty and business.

The new Town Square has already attracted the development of a Boxer Super City, Cashbuild and construction has started on a KFC Drive-Thru.

“Big business can also be good business, and sharing is better business,” says Lieberman. “We are here to make a profit and share that profit. The more we enrich the community, the more the community will have to spend at our mall’s retailers, the better they will do, the better the development will do, which will result in further benefit to the community. This is the circle of growth we are pursuing.”

The Eyethu Orange Farm Mall scheme is the ultimate incentive for the local community to support its shopping centre.

Source: SA Commercial Prop News

149 Posts
Construction of US$40.3million Orange Farm Mall starts

Construction on the new R400-million (US$40.3million) Eyethu Orange Farm Mall has started, with the development poised to be a major catalyst for the greater Sebokeng area, south of Johannesburg. The mall is scheduled to open for trade in September 2014 and will provide more than 400,000 Orange Farm and Evaton community members with shopping facilities close to home.

With major retailers already having been secured for the 27,000 m2 mall and transport infrastructure upgrades under way, the regional mall development, with expansion rights of up to 35,000 m2 gross lettable area (GLA), is on track to form the core of Orange Farm’s new central business district.

23,311 Posts
Discussion Starter · #4 ·
New mall for the Orange Farm community
25 Sep 2014

Eyethu Orange Farm Mall is set to open on 28 October, and is raising the bar in socially innovative retail real estate development in South Africa.

An aerial view of final construction on the new R400 million Eyethu Orange Farm Mall, which is set to open to the public on 28 October.

Now it has deepened its commitment to the Orange Farm community even further, and will sponsor space for two key community services: a day care centre for Afrika Tikkun and a home for local radio station Theta FM.

Orange Farm’s very own 27 000 square metre regional mall is different from any other shopping centre in South Africa, thanks to its unmatched community focus.

Eyethu Orange Farm Mall is owned by the Orange Farm community which holds a 10 percent stake, facilitated by the National Empowerment Fund’s Rural & Community Development Fund unit. Its co-owners, each with a 30 percent stake, include the mall’s developers Stretford Land Developments and Flanagan & Gerard Investments, as well as JSE listed property company Dipula Income Fund.

Theta FM is a community radio station that has grown its listenership to over 300 000. Presently located in a school, the station will move to its modern new facility of around 100 square metres at the mall. From its new home, it will broadcast live from Eyethu Orange Farm Mall, with a live feed inside the mall. Theta FM will officially start its live broadcasts from Eyethu Orange Farm Mall a week before the opening day, ensuring the community is first to know the latest from the mall.

“After nine years of broadcasting from a classroom at Isikhumbuzo Secondary School this is a great infrastructural relief. We are excited and grateful to the owners of the Eyethu Orange Farm Mall for housing us in such a modern facility. This is the best birthday present we’ve received for our ninth year being on air,” says Charles Motaung, Program Manager at Theta FM.

At Eyethu Orange Farm Mall, Afrika Tikkun will operate as a day care centre for children from three to six years old. Afrika Tikkun is a well-established NGO that deals with early child development in impoverished and township communities. It is a programme already familiar to the residents of Orange Farm. The centre will be set in 200 square metres of quality space.

"Access to effective Early Childhood Development programmes undoubtedly gives children a significant head start when it comes to schooling. As Afrika Tikkun, we are delighted to be able to partner with the Eyethu Orange Farm Mall in providing first-class education opportunities for the children of mall employees as well as the broader community,” says Afrika Tikkun CEO, Marc Lubner.

Both Theta FM and the Afrika Tikkun day care centre will be on a mezzanine level next to the centre’s management offices.

The mall quite literally connects its community by being at the heart of the area’s vibrant new central business district and its main transport hub. The Orange Farm Taxi Association will return to its original premises, at the centre, a week before the mall opens. It was temporarily relocated so the mall could be built. The mall also links to the rail transport at Stretford Station, making it easy for shoppers - whether they come by taxi, train, car, bicycle, or on foot to meet their everyday retail needs.

Putting its community involvement into action on many far-reaching levels that boost its people and economy, 1 248 Orange Farm locals have been employed in the construction of the mall so far.

Paul Gerard, of Flanagan & Gerard Investments, says Eyethu Orange Farm Mall is designed to make it easy for local shoppers to get the things they need from the shops they love, in a vibrant, quality shopping mall. It has also created a great place for people to meet and come together, at the heart of the community.

Izak Petersen, CEO of Dipula Income Fund, says Eyethu Orange Farm Mall is designed to be an asset to its community in every way. “We are pleased to be investors in this extraordinary asset, of which its community can be incredibly proud.”

“We’re excited for the eagerly-awaited opening of Eyethu Orange Farm Mall on 28 October. For many people who have walked this journey with us, it is a dream come true,” says David Lieberman of Stretford Land Developments.

Source: Property24
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