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Discussion Starter · #1 ·
Well i love anything that is creative! This week is Mercedes Australian Fashion Week 26th-30th April at Circular Quay Sydney: Asia Pacifics biggest fashion week

Here are some details about the event and a recent news article! enjoy

MAFW is an industry only event, made accessible to registered buyers, media and other fashion industry representatives.

This coming April, MAFW presents the Spring Summer collections of Australia and the Asia Pacific's best designers to some of the world's most significant buyers, media and key industry influencers.

Located at Circular Quay in Sydney, the five-day official schedule includes on-site and off-site Collection Shows, a dedicated on-site suite area - Agent and Designer Suites Onsite @ MAFW and our exclusive boutique exhibition - The Source @ MAFW, which is specialising in jewellery, accessories, intimate apparel and swimwear this season



Fashion Week 'tops London'
From: AAP
By Jonathon Moran


April 25, 2006

Paris, Milan, New York ... and now, Sydney. Organisers of Sydney's Mercedes Australian Fashion Week (MAFW) say the annual event has surpassed London's rival fashion festival.
"We have eclipsed London in terms of size, participation and attendance," MAFW founder Simon Lock said.

"So on the ladder of fashion weeks, we could probably put ourselves at number four at the moment."

MAFW, Australia's single largest fashion event, was founded in 1996 to bring local designers to world attention and is credited with launching labels such as Collette Dinnigan and Sass and Bide overseas.

In 2006, Australian designers were among the best in the world, says Lock.

"We are past making our own mark," he said.

"We really have a role and a place now amongst Paris, Milan, New York and London."

Fashion Week opens for the 11th year on Wednesday with shows around Sydney's waterfront Circular Quay precinct.

Akira Isogawa will open the five-day event with a showing at a kung fu academy, while Charlie Brown has flown in international model Lily Cole to showcase her label.

One hundred designers will showcase their work, including Alex Perry, Leona Edmiston, Jayson Brunsdon, Wayne Cooper and Alannah Hill.

Newcomers will include Funkulo by Sam Elsom, Kirrily Johnston, Laurence Pasquier, Material Boy and Natasha Gan.

"This is the biggest schedule we have had in our 11-year history," said Lock.

"We are always trying to get a balance between well-known designers and emerging new talent."

More than 300 delegations from around the globe are expected to attend, including Japan, Singapore, Hong Kong, US, Canada, Malaysia, United Kingdom, Ireland, Italy, France and Germany.


Last week, the New South Wales Government announced a five-year partnership with MAFW organisers.

The Government will inject $1.25 million into the partnership over the next five years and says the event is worth a cumulative $112 million to the NSW economy over that period.

Fashion Week runs from April 26 to 30.


About the owners of fashion week
IMG FASHION Asia Pacific
(Owners and operators of Mercedes Australian Fashion Week)


IMG, the world's premier sports and lifestyle management and marketing firm, acquired Australian Fashion Innovators (AFI) in October 2005 and with it the region's premier fashion event, Mercedes Australian Fashion Week. This acquisition also included the management and production of several events throughout Asia. IMG FASHION Asia Pacific is the name of the newly formed company.

IMG currently owns and operates a number of the world’s most important fashion events under the IMG FASHION business including Olympus Fashion Week (New York), Mercedes-Benz Fashion Week at Smashbox Studios (Los Angeles), Fashion Fringe (London), the Sunglass Hut Swim Shows Miami presented by LYCRA® (Miami) and Lakme Fashion Week (India). IMG has associations with other fashion weeks around the world and it also owns and publishes “The Daily.” Part of the group includes IMG Models, the world's number one international model management firm, representing many of the industry's top names. Clients include Mischa Barton, Gisele Bundchen, Shalom Harlow, Elizabeth Hurley, Liya Kebede, Heidi Klum, Carolyn Murphy, Kate Moss, Liv Tyler, Gemma Ward and Daria Werbowy. Based in New York, IMG Models is a leader in model management and talent discovery in other fashion capitals, including London, Paris and Sao Paulo.
 

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Discussion Starter · #2 ·
Some info about the designers:

Close to 100 designers from Australia and the Asia Pacific will showcase their Spring Summer 2006/07 Collections on Sydney Mercedes Australian Fashion Week's (MAFW) catwalks

Akira
Alannah Hill
Alex Perry
Alice McCall
AM Eyewear
Anna & Boy
Aurelio Costarella
Bare by Rebecca Davies
Bettina Liano
BOWIE
Camilla and Marc
Caravana
Charlie Brown
Cohen et Sabine
Fashionassassin
Fleur Wood
Funkulo by Sam Elsom
Gorman
Jayson Brunsdon
Josh Goot
Joveeba
Kirrily Johnston
Leona Edmiston
Lisa Ho Designs
Lover
Marnie Skillings
Material Boy
Matthew Eager
Nylon Flock by Nicola Finetti
One Teaspoon
Tight Knickers
Tina Kalivas
Toni Maticevski
Wayne Cooper
White Suede
World
Zambesi
Zimmermann

ae'lkemi
Bec & Bridge
Cybèle
Dorian Ho
Gail Sorronda
Hannah McNicol
Hannah McNicol
High Tea with Mrs Woo
Kate Hurst
Laurence Pasquier
Luci Torres
Milk & Honey
Natasha Gan
Nookie
One Fell Swoop
Pani
POSSE
Preacher
Sretsis
Story By Tang
Susie Mooratoff
Tiffany Treloar
Valerija

Leopold
N/A bynicoleandaaron
Trimapee

Ed And Bek
Playhound
Tube Gallery

Hallican Boodie
Marajoara
Oscar & Elvis
Serjeant

Fáng
Georgiadis
Illionaire
Keucke
Melly
olive
Out With Demons
Red Cordial
Sewn
Shilo
Silence Is Golden
Syaiful Baharim
Verduci-Smith
Woolliwoolli
Yasuki By Dogstar

Amy Mangan
Challita
micaela ezra
Yekaterina Peker
 

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Spring/Summer?

Where is the winter/autumn??
 

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Discussion Starter · #5 · (Edited)
yup winter/autumn is in melbourne -
very likely that there will be only one more after this year :( with IMG stating that there is no point in australia having two fashion events for international buyers (well thats what they said when the purchased the event - may have chagned mind)- and nearly 95% of buyers only coming to australia for summer/spring

there are very few fashion shows around the world (other than europe) that focus on winter/autumn - anyway melbourne has loreal public fashion show - im sure thats enough

As far as Melbourne is concerned, AFW's five-year contract with the Victorian Government to show its October autumn-winter collections there expires at the end of this year.

Despite poor designer participation in last year's event, Lock maintains those collections will continue.

"Because we are a fully fledged fashion week we need both spring-summer and autumn-winter to be in line with the international collections," he says.

This year's event will most likely be moved forward to the first week of September, to avoid conflict with the European summer show circuit and attract more buyers. Whether the event remains in Melbourne next year remains to be seen.

"To date it has been in the best interests of the industry to be in Melbourne because of the support the Victorian state Government has given us," Lock says.

"We're about to enter into new discussions on the future [of autumn-winter] and again we will make a decision based on what's in the best interests of the industry."
 

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Discussion Starter · #6 ·
also IMG is going to have a Sydney retail show (like loreal in melbourne - for public not buyers)

australian fashion doing really well - Mercedes, new sydney retail show in 2007 and loreal
 

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Yer I would have supposed Sydney was the fashion capital, I never really understood why Melburnians thought Melbourne was the fashion capital...there aren't any shows here besides the L'oreal fashion week.
 

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maybe people can update what they wear on the street now
 

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Discussion Starter · #9 ·
i actually find for males clothing melbourne is a little bit better
maybe i dont know sydney that well - who knows
 

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well its a bit more chilli in melbourne so people have tend to wear some decent looking jeans and shirts and shit, whereas sydney is just so hot that we just go out in boardies & tee!
 

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What was hot in Melbourne fashion for youth this past summer....













 

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From the AGE Newspaper last week

different pespective..



It's not what you know, darling

April 23, 2006


JUST a handful of Melbourne designers will take to the catwalk at Australia's biggest fashion event in Sydney next week amid claims the 11-year-old Mercedes Australian Fashion Week is "Sydneycentric".

Only 12 Melbourne designers will show their spring/summer collections on the MAFW catwalk, which kicks off at Circular Quay on Wednesday. This compares with the 50 Sydney designers who will take to the runway during the five-day event, which attracts 90 designers from Australia, New Zealand and Asia and 250 local and international buyers and media representatives.

The Melbourne contingent at this year's event is one of the smallest since the event started. In 2004, 18 Melbourne designers took part.

Several Melbourne designers, including Arabella Ramsay and Belinda Fairbanks, who have participated in MAFW previously, pulled out of this year's event after being told they could not stage individual shows. They were only offered placements in group shows.

Just five Melbourne designers, including high-profile brands such as Bettina Liano and Alannah Hill, will stage a much-sought-after independent show, compared with 27 Sydney designers.

"We were really interested in doing a solo show but they just keep saying, 'No, you have to do another group show first'," said Kelly James from Melbourne label Arabella Ramsay. "But all the Sydney labels are allowed to have a solo show straight off the bat.

"I think the Sydney labels tend to get a lot more exposure when they first start out because that's where all the mags are and they all seem to know each other and do each other favours and stuff like that … and I just think it's about who you know at the end of the day. If you're in somebody's pocket you can get what you want."

The 14-member MAFW national selection panel, which approves the designers taking part in the event and whether they can stage an individual or group show, has just two Melbourne representatives.

"At the end of the day, I really do think the Sydney labels get the solo shows because the Sydney people all know each other and they get the exposure," James said.

Simon Lock, the founder of the event and the newly appointed managing director of IMG Fashion Asia Pacific, which bought MAFW and its parent, Australian Fashion Innovators, from Lock last year, said he would like to see more Melbourne designers at the event, but denied there was any "favouritism" towards Sydney designers.

"Would I like to see more Melbourne designers on the schedule? Well, I guess I would … but there's no discrimination between the location of where a designer is based," said Lock. "There were designers from Thailand who didn't get on the individual schedule and there are designers from Singapore and New Zealand who didn't either … it is very competitive."

The claws were well and truly out last week in the lead-up to MAFW, which is renowned for its cattiness, last-minute pull-outs and dramas. Toorak designer Roger Grinstead withdrew from the event just 10 days ago after the new owners of the event demanded an up-front payment for his participation in a collection show before they had confirmed the date and grouping of his show.

"I got the invoice from their accounts department and, at that stage, they still weren't prepared to tell me what day and what grouping I was going to show with, and of course the grouping is a pivotal point because you've got to be shown with someone that's got a similar look and feel, otherwise the buyers go away feeling very mixed up," said Grinstead. "I had no choice but to pull out, you know; I want to know what I'm buying before I buy it, right? Especially if you're spending $10,000.

"I'm sure that's one of the first things that changed when IMG took over — the efficiency of the accounts department." Grinstead said he had requested a show in the first three days as he believed most buyers would only stay until Friday.
 

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I think this article is funny...
for the Age last week too



Aren't we chic!
By Janice Breen Burns
March 25, 2006


Fashionable Melburnians look different and, for the benefit of curious international guests, Janice Breen Burns explains why.

WE ARE more fond of black than any colour in Melbourne. We have a tendency to the sartorial funereal but we call it "a European kind of chic". And, not just any European. We adore Parisian - who doesn't? - but we have a thing about Antwerpian: "It's so-oo Melburnian." We also "layer" our clothes more than fashionable types do in any other Australian city. Particularly Sydney. Layering is an art: you set this coat over that jacket, over this vest, over that dress, and you wind up with a sliver or slab of each item showing on the outside. It's a luxurious "textured" look that sets us apart; makes us look terribly clever and sophisticated, don't you think? Of course, it only really works well in winter. But, that's by the by; the main thing is, Sydney fashionistocrats are hopeless at it. We like to think we are crackerjack layer-ers and all the better if we can pin a bit of one-off, off-beat jewellery just so on top of the lot or - piece de resistance! - a silk throat-wrap hand-felted by an enterprising local mum of 2.5 blonde kidlets under the age of eight who works from her sunlit, jasmine-draped studio in that fabulous little town just past - you know the dreamy new spa at Daylesford? That's so utterly, utterly, like, what we're all about here.

Fashionable Melburnians are also notorious wankers - sorry, intellectuals - when it comes to picking our favourite labels. We particularly like posh ones with obscure names that Sydney people can't (or don't want to) pronounce, or just famous ones with a penchant for whacky "intellectual" designs that Sydney people would be too embarrassed to wear. Eccentricity is treasured in Melbourne fashion circles, almost as much as innovation. (And, no, they're not always the same thing.) We love our post-modern neo-deconstructionist semi-abstract expressionist designers. And we reserve a special place in our snobbish southern hearts for actual living eccentrics such as Peter Jago and Richard Nylon and Alannah Hill who walk their talk among us with their beehive hairdos and kooky tailored suits, their walking canes, lace hankies and silver snuff boxes. Airily we theorise; they just wouldn't be understood in brassy, sexy, superficial Sydney.

It is no accident that tangled skeins link Melbourne's fashion and art scenes. We like to shop for frocks as if we are shopping for art. We want to be moved. We want you to be moved. While we sniffily imagine Sydney fashionistocrats eye their gym-slimmed, Zone-dieted, liposucked and Botoxed bodies and say; "How can I show this off?" we Melburnians ignore our gracefully ageing curves and say: "How can I express myself in the most intelligent, understated, devastatingly artistic way? In black."
 

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mic said:
Yer I would have supposed Sydney was the fashion capital, I never really understood why Melburnians thought Melbourne was the fashion capital...there aren't any shows here besides the L'oreal fashion week.
Isnt 3 Fashion Festivals held in Melbourne ?

Loreal Fashion Fest
And also Motorola Melbourne Spring Fashion Week - prior to Spring Racing Carnivale ?
and another one - Mercedes Fashion Week (unsure with the name though)

I went to the Spring one - this was for sure for public... as well Loreal one.
I think the third one was for Buyers only.
Some one may know more than me...
 

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Discussion Starter · #15 ·
Yes Melbourne has a public event - it isn’t really a fashion week in the real sense - a fashion week is for buyers - loreal is a public event - mainly to show of Myer and David Jones collection - fashion weeks in Paris, London and new York are all buyers events not public!

Sydney has Merc Australian Fashion Week for Spring/Summer - where approximately 300 buyers come from overseas to stock up on Australian and Asia pacific designs for their department stores/boutiques - this is now the forth biggest event in the world

Melbourne has a buyers event in Autumn/Winter- however the new owners who recently purchased Australian Fashion Week (IMG) stated that this event is not making money as it attracts around 10% of buyers compared to Summer/Spring - it is very likely this event will be caned or moved to Sydney after this year - they stated that the only reason they stay in Victoria - is because of the VERY VERY VERY generous grants it receives from the Victorian government. Loreal is the largest - and only - public fashion week in Australia - allowing people to buy tickets from ticketek to attend the shows

Loreal will also have some competition in the next few years - with the owners of Australian fashion week (IMG) wanting to create a very big public fashion week in NSW.

And lets not forget The Australian Fashion Design Awards that are now held on the Gold Coast each year
 

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Discussion Starter · #16 ·
i love how bitter The Age is in regard to Australian Fashion Week - when every other news paper in the country is very supportive of it
Well i guess its going to get worse when Autumn/Winter is canned
 

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zach24 said:
Yes Melbourne has a public event - it isn’t really a fashion week in the real sense - a fashion week is for buyers - loreal is a public event - mainly to show of Myer and David Jones collection - fashion weeks in Paris, London and new York are all buyers events not public!

Sydney has Merc Australian Fashion Week for Spring/Summer - where approximately 300 buyers come from overseas to stock up on Australian and Asia pacific designs for their department stores/boutiques - this is now the forth biggest event in the world

Melbourne has a buyers event in Autumn/Winter- however the new owners who recently purchased Australian Fashion Week (IMG) stated that this event is not making money as it attracts around 10% of buyers compared to Summer/Spring - it is very likely this event will be caned or moved to Sydney after this year - they stated that the only reason they stay in Victoria - is because of the VERY VERY VERY generous grants it receives from the Victorian government. Loreal is the largest - and only - public fashion week in Australia - allowing people to buy tickets from ticketek to attend the shows

Loreal will also have some competition in the next few years - with the owners of Australian fashion week (IMG) wanting to create a very big public fashion week in NSW.

And lets not forget The Australian Fashion Design Awards that are now held on the Gold Coast each year

...yawn..... ha like you have any idea!!!
 

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Discussion Starter · #18 ·
hey I’m just regurgitating what the new owners of Fashion Week (IMG) stated bdrumster - no need to be aggressive
 

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The reason that it attracted such little attention in Melbourne was the fact that they placed the autumn winter shows at the same time as the spring/summer showings were occuring in Europe.

They have moved the show back to september which should see increased interest. Along with that it is stated on the IMG website that they want to continue a fully fledged Australian fashion week..."...comprising of both a spring/summer and autumn/winter show..." and they will do what is best for the show in regards to government incentives etc.. I doubt the Vic government will do anything to jeapordise the fact that we host the MAFW Autumn/Winter collection. It is clearly more appropriate for Melbourne to host the Autumn/Winter collection as we are the only city in Australia with a STRONG winter and who dress accordingly to the season.
 

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zach24 said:
i love how bitter The Age is in regard to Australian Fashion Week - when every other news paper in the country is very supportive of it
Well i guess its going to get worse when Autumn/Winter is canned
It's not just the Melbourne press that has issues with the Sydney MAFW this year:

Fashion week shuns Kiwis
30 April 2006
By STACY GREGG
http://www.stuff.co.nz/stuff/0,2106,3653049a11,00.html


Fashion exports worth hundreds of thousands of dollars to the Australian economy could be in jeopardy after Kiwi buyers were last week turned away from Australian Fashion Week shows.

Mercedes Australian Fashion Week organisers IMG say a "technical glitch" led to dozens of New Zealand fashion buyers and media missing out on seats to shows, jeopardising sales and export relationships.

The problem may sound like fashion luvvies throwing their handbags out of the cot, but the issue has serious trade implications for Australian designers.

New Zealand is by far Australia's largest export market, accounting for half of Australia's total exports. Australia earns about $A120 million ($143m) a year in apparel exports to New Zealand.

These figures could now be threatened if buyers, deterred by the problems at this year's event, look to fashion weeks in Paris, New York and Milan instead.

When told New Zealand buyers were deeply unhappy with the management of this year's event, Jodi Pritchard, head of international marketing for IMG, said: "New Zealand is precious to us, and it's dreadful we're faced with this situation because of a technical hitch."

New Zealand buyers have been doing their best to attend shows without tickets for entry or transport to venues.

AdvertisementAdvertisement"I've been shocked at the neglect of the New Zealand delegates," said Carol Young of Verranda Young, an Auckland boutique which stocks several Australian labels alongside big New Zealand names such as Trelise Cooper.

"My biggest gripe is that when we received our invitations it was too late to RSVP. We've been locked out of the shows we needed to go to."

Buyer Lynn Woods, who owns three stores - Lynn Woods Collections, Aria and Victoire, in Wellington and Christchurch - is one of the many New Zealanders stood up at the airport when transport promised by organisers did not show up.

However, she said her chief complaint was access to the shows.

"It's been a catfight to get in," she said.

Woods had to stand at the back at one show and said: "We couldn't see a thing."

Buyers from most of New Zealand's top boutiques and department stores - including Quinns of Christchurch, Honour and Obey in Christchurch and Unity Collections in Wellington and Auckland - experienced similar problems.

Thadius Hunter of Myer & Prichard, which has stores in New Plymouth and the Gold Coast, said: "We're not here to muck around... we're here to buy clothes."

The problems have not been confined to New Zealanders.

Buyers from Singapore store Trixilini have also been abruptly turned away from venues because they weren't invited.

High-flying buyers from Tokyo have also had to beg for seats in row Z when they are accustomed to row A.

Four New Zealand designers - Zambesi, World, Cybele and Keucke - showed at Australian Fashion Week.
 
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