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Watch my Chops
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Discussion Starter · #1 ·
Yes the illigitemate child of australia automotive industry is going big time. Ford aus will spear head models for the asia pacific region. The falcon and territory may underpin future american models. This is far larger than holdens export of there statemen, commodore to middle east and monaro to US and britian but as usual the original king gets less press.

Ford Australia Announces Major New Projects


Ford Australia has announced a new strategic direction for the company, including significant investment in new projects and accompanying facilities, totalling more than AUD1.8 billion over the next decade. The company's Product Development team will take an enhanced role as an engineering and design 'centre of excellence' for the Asia Pacific and Africa region.
One of the first projects to be undertaken by a significantly expanded team will include the design and engineering leadership of a new global light commercial vehicle architecture that will eventually be used for product in more than 80 countries worldwide. In addition, the Australian centre of excellence will develop future Falcon and Territory programs for Australia and export markets.
Ford Australia has worked cooperatively with both the Federal Government and the Victorian State Government to ensure the successful outcome of these major investment opportunities.
"As we work to build Ford Motor Company's global competitiveness, it is critical that we continue to invest and grow our capabilities in the Asia Pacific region," said Mr Bill Ford, Ford Motor Company Chairman and CEO.
"The engineering experience and capability we have in Australia is a strategic advantage for Ford and it is important that we use this great resource not just to benefit Australian customers, but to benefit customers in markets around the world.
"The skills and technologies available in the Australian marketplace are some of the best in our global organisation.
"I am glad to see our strategic vision for Ford Australia is shared by the Federal Government and the Victorian State Government. We are very pleased to have worked closely with them to ensure the viability and future success of these major opportunities," said Mr Ford.
"For over 80 years, Ford has taken a leadership role in automotive design, engineering and manufacturing in Australia," said Ford Australia President, Mr Tom Gorman.
"We have been very successful locally with the Falcon range of vehicles, which have been a mainstay of Australian motoring for more than 45 years. More recently, with the launch of Australia's top selling sports utility vehicle, the Ford Territory, we have solidified our position as one of Australia's leading car companies.
"Our local success is now allowing us to capitalise on our strategic location within the increasingly important Asia Pacific region.
"Our new globally-oriented strategic direction will allow us to build upon the capabilities and intellectual excellence we have here in Australia. The Ford Australia team will deliver an exciting new engineering and design program for numerous markets around the world, while also investigating further future export opportunities for both Territory and Falcon."
Global light commercial vehicle architecture
Ford Australia will have lead design and engineering responsibility for a new vehicle architecture that is targeted to underpin a range of light commercial vehicles in more than 80 countries worldwide.
Engineered for both right- and left-hand drive and manufactured in multiple locations, the first derivative is most likely to be a pick-up truck, although the architecture has the capability for a variety of multiple configurations and body styles.
"We are at the very beginning of this exciting new project. Significant engineering and design work over a number of years is still required before formal program approval will be granted by Ford. It is anticipated that once this occurs, the architecture derivatives are expected to result in more than 400,000 sales annually," said Ford Australia Vice President of Product Development, Mr Trevor Worthington.
The design and engineering program is expected to generate in excess of AUD700 million in research and development revenues for Ford Australia during the course of the project.
The new light commercial vehicle project will provide Ford Australia's design and engineering teams with the opportunity to extend their technical knowledge and capabilities, and also represents an expansion of Ford Motor Company's global shared technologies strategy.
"Our success with Falcon, Territory and all their derivatives, has shown that Ford Australia can develop world-class car-based vehicles," said Mr Worthington.
"This new project will afford us with the opportunity to broaden that knowledge base and further increase our importance to the rest of Ford's product development community globally.
"Specifically, engineering for left-hand drive will ensure we have the capabilities necessary to develop possible opportunities for our local products in the future," said Mr Worthington.
Falcon and Territory
An all-new Falcon model and future Territory models will form the basis of potential export opportunities for Ford Australia's globally competitive large rear-wheel drive vehicle platform.
"Our current Falcon model has enjoyed modest export success to New Zealand, while the flexibility inherent in Territory has expanded the company's export reach to South Africa and Thailand," said Ford Australia President, Mr Tom Gorman.
"While we have no concrete export plans to announce at this time, our new strategic direction as a company will involve us actively targeting additional opportunities for our outstanding domestically manufactured vehicles.
"The addition of left-hand drive engineering capability to our product development team will provide significant experience and assist us to develop a viable export program for our world class rear-wheel drive architecture.
"We have agreed with our Government partners, at both the Federal and State level, to aggressively pursue all potential exports for our technologies and skills. We look forward to making progress on this issue in the years to come."
Product Development
Ford Australia's Product Development team will take on an enhanced role within the company's global product development community as a design and engineering centre of excellence for the Asia Pacific region.
"The Asia-Pacific region is vitally important to the car industry globally," said Ford Motor Company Vice President and President of Asia Pacific and Africa, Mr Peter Daniel.
"The design and engineering capability built up by Ford Australia's product development team with the success of recent projects such as both the BA and BF Falcon, the Territory and, most recently, the design and engineering of a new Fiesta specifically for the Indian market, has ensured the team is best placed to lead major new projects in this region.
"This regional capability is critical as Asian economies mature and consumers continue to demand outstanding motor vehicles tailored to their specific requirements."
Importantly, Ford Australia's product development team will take the lead on developing new processes and methods for Ford's global product development community.
"Increasing the stature of our PD team goes further than just the additional projects we plan to undertake," said Ford Australia Vice President of Product Development, Mr Trevor Worthington.
"As a recognised key partner in Ford's product development world, it will be incumbent on us to develop new best practises and methods of operating that will improve quality and reduce the time to market.
"Our design and engineering lead role for a new global light commercial vehicle architecture will require us to share these best practises with our partners around the world and help drive their implementation."
Significant investment in world class facilities to deliver state-of-the-art vehicle dynamics, safety and refinement will take place at Ford Australia's operations in Broadmeadows, Geelong and the You Yangs to ensure the company can take advantage of strategic global opportunities.
Additionally, the company will also expand its core design and engineering staff.
Investing in the future
The projects announced by Ford Australia today, along with the company's new strategic focus, will ensure the success of Ford in Australia for the foreseeable future.
"Our business is changing," said Mr Gorman.
"We have been very successful with our business model over the past 80 years. Now is the time to take our company to the next level and grow our business even further. Today's initiatives and investment plans are the first step in a new strategic direction for our company.
"Although some of these plans are longer term in nature, the recognition shown to our product development team and the broader Ford Australia business through projects such as the light commercial vehicle architecture and the state-of-the-art rear wheel drive platform, proves that we are on the right track and that our direction is the right one for the future of our company."
Ford Australia history
Ford cars have been sold in Australia since 1904. Growing demand for Ford vehicles led to the establishment of the Ford Motor Company of Australia on March 31, 1925.
Ford began production of the Falcon in 1960 – a vehicle that now holds the mantle of Australia's longest running nameplate. Seven generations of the Falcon have been produced and it is joined by Territory as the only two Australian vehicles that are wholly designed, developed and built locally.
Headquarters are located in Broadmeadows, on the northern outskirts of Melbourne, along with an assembly plant, research centre, engineering & technology centre, training centre and Ford Customer Service Division.
The company's proving ground is located in the You Yangs outside Geelong and casting, stamping and engine plants are all located in Geelong. A significant portion of the company's product development team is also based at Geelong.
Ford has 230 dealers located around Australia and also operates regional offices in each major capital city.
 

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I love watching the 2 ford ads with the girls jiggling in front of the turntable.

Choked on my coffee when the ute one came on. :runaway:
 

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Galactic Ruler
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Ford Australia builds the most vile and disgusting cars on this earth. Their Industrial design is so vulgar I cannot understand why they continue to employ any of their creative team since the AU falcon was developed. The should sack the whole team.

Alternatively Holden has over the recent years continued to produce better looking vehicles. Hopefully Ford can improve its styling a alot.
 

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It's bigger than Holdens current export program. I dare say that program will step up quite alot when the VE is in production...................
 

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Watch my Chops
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Discussion Starter · #5 ·
VE export plans have had shacklers placed on them a little bit. Ford will be developing more vehicals, by 2012 ford aus will be designing americas big sadans along with australias and these will be produced in aus and america respectivly.

Ford australia's products are the best in there class prity much always.
The Territory and the BA/BF falcon are spectacular engineered and the best cars every desgined and produced. The design of the base falcon is very lame and thats because the AU was so ahead of it's time, but the middle and upper class modles look bounds ahead of holden. Not to say quality.
 

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I'd say. The AU was pretty pathetic, but the BA falcon is probably one of the greatest sedans ever made, 5 years ago Fords were a wasteland, The most powerful falcon you could get was a 302 5.0L V8, But the new 5.4L is a dime piece if you have seen one, it's more powerful but more economic then the 302.

If you look at the state of the American automotive industry, you can see the Falcon and Territory will be a real breath of fresh air if you take into consideration the 4wds and Sedans over there.
 

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:lol: Holden vs Ford. My votes for Holden.

I think this is great for Australian automotive industry...... and Geelong :)
 

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Ford Australia builds the most vile and disgusting cars on this earth. Their Industrial design is so vulgar I cannot understand why they continue to employ any of their creative team since the AU falcon was developed. The should sack the whole team.
The AU was a good car, it had a great engine, decent economy for a 4 litre, and handled pretty decently, it's looks weren't that bad, what let it down was the front wire-mesh grille, it looked horrible, it wasn’t long before some aftermarket body kits where bought out and a better looking grille came out, Ford was quick to realize it actually looked good, and stopped releasing the AU with the wire-mesh grille. It all comes down to personal preference I guess, a lot of people do actually buy cars on appearance, others buy a car for other variables including economy, performance, handling etc.

Alternatively Holden has over the recent years continued to produce better looking vehicles. Hopefully Ford can improve its styling a alot.
Both cars appear to be a very similar design with each model due to the current culture at the time, Ford decided to do something different with the AU, and it didn’t pay off like they would have wanted, Ford will take the risks, Holden makes do with what ever money GM will fund them with, just the way the cookie crumbles.

by 2012 ford aus will be designing americas big sadans along with australias and these will be produced in aus and america respectivly.
That’s what they hope to do with a new tech center, but you know what the yanks are like when it comes down to something being designed anywhere other than America.

The most powerful falcon you could get was a 302 5.0L V8, But the new 5.4L is a dime piece if you have seen one, it's more powerful but more economic then the 302.
The 5litre on the AU was a pretty powerful engine mind you, the XR8 had 220kw and 435 nm of torque, and it was only mildly worked engine, the VT (rival model) was a 5.7litre and had 225kw of power and was more worked than Fords 5litre.
And your right about the new 5.4litre boss, it’s a marvel, quad overhead cams, heaps of grunt, and smooth acceleration, is locally developed and made, unlike Holden who import a crate motor which still uses pushrods, claim it as a true blue fair dinkim Aussie car and market it this way.

If you look at the state of the American automotive industry, you can see the Falcon and Territory will be a real breath of fresh air if you take into consideration the 4wds and Sedans over there.
The Falcon will never be exported to America, it never can be, it will be exported to Middle Eastern countries and the Asian market. The reason it wont go to the USA is because of the Automotive unions over there, they are huge, they can shut down a plant for months of they wanted to, and there is no way they will allow an Australian car into the market the way things are right now, the only reason the Monaro was able to be exported to the USA was because of the deal they struck with the union over there, they are only allowed to export a small proportion of cars to the US, and they must use the Gen 3 5.7litre engine, which of course is made in the US, so by using the engine, then they can actually gain in the US by doing this.

Really it’s a shame, the current BF Falcon is one the greatest cars to have come out of Australia, better than what is available it the US, and the huge market over there will never see the Australian Falcon.

Holden vs Ford. My votes for Holden.
It is true Holden have a big following with fans, but the same goes for Ford.
 

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Citystyle said:
VE export plans have had shacklers placed on them a little bit. Ford will be developing more vehicals, by 2012 ford aus will be designing americas big sadans along with australias and these will be produced in aus and america respectivly.

Ford australia's products are the best in there class prity much always.
The Territory and the BA/BF falcon are spectacular engineered and the best cars every desgined and produced. The design of the base falcon is very lame and thats because the AU was so ahead of it's time, but the middle and upper class modles look bounds ahead of holden. Not to say quality.
Sorry i don't know where you came up with how Holdens export program has had the Shackles placed on it. GMH have just spent around $1 billion on the VE Commodore. The most of any locally developed vehicle. I dare say it will be a more than worthy competitor for the BF. And judging by early spy pics, it will be a far more asthetically appealing car.

The Zeta platform (which the VE is based on) was developed by Holden & will be used under many GM products around the world. Holden has also been exporting the HFV6 around the world. Saab & Alfa Romeo are 2 of the more well known clients. Anyways, either way, it's good for the Aussie car industry if Ford begin exporting. But i can't see them overtaking Holden for a very long time.
 

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Proud "Pricktorian"
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I dare say it will be a more than worthy competitor for the BF. And judging by early spy pics, it will be a far more asthetically appealing car.
From the spy pics it doesn't look to bad at all, the back seems a bit strange, but no one can judge it until its viewed in all its glory (at the Sydney international motor I believe)

Anyways, either way, it's good for the Aussie car industry if Ford begin exporting. But i can't see them overtaking Holden for a very long time.
In terms of taking over sales between Falcon and Commodore, Falcon have come very close, but its just to close to call, on sheer profit, for now, no, simply because of the massive lineup Holden has especially with its imports and re-badging of imports, Vectra, Astra etc.
 

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Are there any plans for a hybrid engine in any of the new Falcons or Commodores?
 

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Holden did a hybrid special a few years back before the Olympics. But thats about all we've seen so far. Apparently Holden have quite a few suprises up their sleeves to be rolled out progressively over the next few years in the forthcoming VE lineup. So we may see one. I'm thinking there is a high possibility of a diesel version.

Fords next model, codenamed Orion is not due til 2008. So not much is known about it yet.
 

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Hybrids made in Australia, is very limited at the moment, and there true potential in Australia won't be realised for some years to come you would think, Ford in the last few years purchased some technology off Toyota in a partnership deal with Hybrid technology.
 

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Another new Holden sprung



Checkmate: this exclusive picture is the first image of the new VE long-wheelbase Holden

19 May 2006

James Stanford

The next generation of Holden luxury models is testing on public roads as our exclusive picture reveals.

Two weeks after revealing the next generation VE Commodore, CARSguide can now show the next long-wheelbase Holden, snapped in Victoria. The top secret models have been testing in Holden's high-security Lang Lang proving ground, but are now starting to venture on to public roads for real-world tests.

Ford Australia might be considering killing off its locally produced long-wheelbase models, but Holden is in the final stages of testing its next generation luxury line. The disguised Holden a reader caught on camera reveals the new long-wheelbase models will have a sleek new look.

From a distance, it is easy to confuse the luxury sedan for a coupe given its sloping roof profile.

Even though the test mule is covered with a checkered paint scheme to disguise its exact shape, you can still make out the rear door handles if you look close enough.

GM Holden spokesman Jason Laird confirms the company is testing a long-wheelbase VE-based Holden in Victoria.

The exact launch date is still a secret, but expect the new Statesman to arrive soon after the VE Commodore in August or September.

The VE Ute will not be launched at the same time as the VE Commodore and Statesman - it is tipped to arrive in the second half of next year.



A major component that secured the new Statesman and Caprice models is Holden's export program. Australian sales of the long wheelbase Holdens slipped from 4651 in 2004 to 3573 last year as the current model started to age.
To put that in perspective, Holden exported about 28,000 long-wheelbase Holdens last year.

Badged as Chevrolets and Daewoos, Holden exports its long-wheelbase models to New Zealand, China, South Korea and the Middle East, which accounts for the bulk of the exports.

Middle East customers traditionally have similar requirements as Australian customers, but local representatives were consulted during the design and development of the latest long-wheelbase range.

The considerable income revenue from long-wheelbase exports has helped fund the next-generation Statesman and Caprice projects, which might have been in doubt otherwise.

http://carsguide.news.com.au/story/0,20384,19175725-21822,00.html
 
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