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AirGlasgow.com
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Discussion Starter · #1 ·
Thought it would be a good idea to have a thread dedicated to tourism in Glasgow seen as it is one of the largest, if not the largest industry in Glasgow.

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VisitBritain and Tourism Ireland launch 'Tale of Two Cities' campaign
VisitBritain and Tourism Ireland, the national tourist offices of Britain and Ireland in the Middle East have launched a joint campaign titled, Tale of Two Cities which will aim to inspire the Middle Eastern market to sample the stunning sights and scenery of two equally beautiful European cities—Glasgow and Dublin.

Dublin is rich in history and culture whilst roaring with youthful energy. From her humble beginnings as a Viking trading port to a walled medieval city and then - in a glorious century of expansion - to an elegant Georgian metropolis with wide streets, gracious squares and great houses, neatly bordered by its two canals, Dublin is a city that will capture your heart. This cosmopolitan and charming city is a delight to explore and very easy to navigate on foot.

Dublin’s attractions are many—from castles, museums and art galleries, shopping along Grafton St., strolling around St. Stephen’s Green, to its excellent restaurants, lively spirit of the Temple Bar area and the friendliness and wit of the local people; one is sure to have a good time in Dublin.

Discover Glasgow’s medieval past and follow the medieval city trail. Glasgow’s is one of Europe’s most vibrant and cosmopolitan cities offering tourists a wide range of sports, culture, retail and entertainment.

The number of visitor attractions in the city continues to grow with attractions such as the Gallery of Modern Art, The Lighthouse, Glasgow Science Centre and the £27.9m renovation of the award winning, world-famous Kelvingrove Art Gallery and Museum. Glasgow has a has a full and exciting calendar of annual festivals and events such as Celtic Connections, Magners Comedy Festival, West End Festival, World Pipe Band Championship just to name but a few.

The campaign will be running from the 1st of June 2008 until the 30th of September 2008 with Al Futtaim Travel as the official travel trade partner. Emirates or Etihad Airways will be flying to Glasgow or Dublin. Connections between the two cities will be with Aer Lingus. On offer are various packages which include 3, 4 and 5 star hotel accommodations.


Source: http://www.ameinfo.com/158637.html
 

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£€$$ is more
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Feel Dublin got a slightly better write up in that report there. Medieval would be the last thing I would be coming to Glasgow to see- if I wanted medieval I would go to Edinburgh. There was not one mention of Glasgow's architecture there which is a bit disappointing considering the depth they went to in Dublin's.
 

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I see the Southside is also getting in on the act with its on festival now too. It seems a bit short-sighted to hold the event at the same time as the West End festival though. Still, the Southside is a good choice, I really like the area
 

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AirGlasgow.com
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Discussion Starter · #4 ·
UK 'Style Set' Favours Glasgow As Never Before
from www.seeglasgow.net

New research undertaken by TNS Travel & Tourism for Glasgow City Marketing Bureau (GCMB) has revealed that perceptions of Glasgow among the UK ‘style set’ have significantly improved over the last two years.

The research, devised to track the effectiveness of the Glasgow: Scotland with style brand, shows that there has been a 13% swing in Glasgow’s favour among what the marketing industry terms ‘UK early style adopters’ in response to the question “What UK and European cities would you consider visiting?” compared to when the same question was put two years ago.

The research also indicates a swing away from Barcelona (by 13%) and Prague (by 22%) among these same key influencers, suggesting that they have “been there and done that” and are now looking for fresh inspiration for their short breaks.

Scott Taylor, Chief Executive of Glasgow City Marketing Bureau, commented, “This hasn’t happened by accident. This is exactly the result we were aiming for, having spent then last two years specifically targeting ‘early style adopters’ with messages about aspirational Glasgow.

“This third wave of research was undertaken just after our Design Collective’s third outing at London Fashion Week and the publication of a Glasgow dedicated issue of Next Level magazine, not to mention Glasgow’s win in its bid to host the 2014 Commonwealth Games. And it shows that Glasgow is riding high on a wave of positive publicity.”

The third and most recent wave of brand benchmarking research by TNS for GCMB took place in November 2007, following the first two waves in March 2006 and September 2006, respectively.

A total of 601 respondents were questioned in the third wave, with 12% coming from the segment known as ‘early style adopters’.

Scott Taylor continued, “Our strategy for the Glasgow: Scotland with style campaign has been to target early style adopters first in the belief that their opinion of the city would percolate down to ‘style followers’ below. They are not an easy nut to crack, however, and it is testament to the integrity of the brand that this strategy has worked.”

There are also signs that these early style adopters are visiting Glasgow as never before. In Wave 1 of the TNS research only 11% said they had visited the city in the past 12 months, but by November last year this had risen to 20% - equating to approximately 150,000 visitors.

Since the launch of the Glasgow: Scotland with style brand in March 2004, occupancy of Glasgow hotels has been climbing steadily from 70.8% in 2004 to 71.5% in 2005, 74.3% in 2006 and 77.4% in 2007.

Councillor Steven Purcell, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, added, “The Glasgow brand captures beautifully all the very stylish things happening in the city that would appeal to trend setters. The trick is to continue to deliver on the marketing promise, and I have great confidence that Glasgow and the exciting times ahead can do that.”

Graham Hankinson PhD at the International Institute for Culture, Tourism and Development at London Metropolitan University commented, “Glasgow can be proud of these results; building a destination brand is a long term business requiring focused communication and an exciting experience, but most importantly persistency of effort.”
 
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