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HURGHADA | Sahl Hasheesh | The World's Largest Resort | 12 km² (Phase 1-2) | 28.5 km² (Phase 3) | U/C

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Serrenia, the most exclusive and architecturally inspired waterside address in the world.

Created by world-renowned award-winning architects Foster and Partners, Serrenia is a secure, luxurious, sustainable community, setting new standards globally for design, for hospitality, for service.

Flowing into a landscape of unrivalled historical richness, nestled between the Red Sea and the neighbouring mountains, Serrenia reflects and expresses the rich cultural legacy of Ancient Egypt in a thoroughly contemporary way.

Palace residences of unmatched opulence, private villas, as well as apartments, Serrenia articulates a unique living experience, a home, a place of relaxation and repose.

At its heart is the world’s foremost Spa, bringing to life that epitome of Egyptian heritage and civilisation - water in the desert. Dedicated to physical and mental well-being, a worldwide destination in its own right.

As well as the Children’s Club and Beach Club, there is the stunningly designed 7 Star hotel, setting new standards in luxury and service.

The 18 hole championship golf course features an iconic clubhouse and a Golf Academy. The Marina Hub - with shopping to rival Paris, Madrid, London and New York, as well as the stunningly conceived private Marina, capable of accommodating even the largest ocean-going yachts.

THE PROPERTIES

The Palace

n the beach front sit the most exclusive residences available anywhere in the world - the five Serrenia Palaces. Located on their own private island, and accessed via a secure bridge, these properties are truly unique.

Each bespoke Palace features a built-up area of 3,780 sq. metres and a land area of approximately 15,000 sq. metres, offering a modern take on what a contemporary Pharaoic palace would be like.

Cathedral-like ceilings that rise 10 metres into the air; sweeping, unfettered views over the Marina and beyond, to the distant sweep of desert and sea.

The architecture of the Palace draws deep on thousands of years of history and ancient inspiration. The flowing, fluid lines are a tribute to the life force of water, the ultimate luxury in the desert, and ancient symbol of wealth and exclusivity.

Only your own imagination limits the possibilities. Design and create as you will. Love art? Then your own art gallery could well be the feature for your Palace. The choice is yours.

These are simply the most exclusive of buildings, a mere handful to be sold around the globe.

Like nothing you have seen before, the Palace will set the standard.



Luxurious Villa



Large Villa

http://www.serrenia.com/images/content/largevila.jpg

Private Villa



Detached Villa



Boulevard Maisonette



Appartments



LOCATION

Serrenia sits where the Red Sea meets the Eastern Sahara, mountain ranges to the west silhouetting the horizon, and beyond them the ancient city of Luxor and the timeless Nile.

By helicopter, Cairo is only two hours away. The enchanting and history-steeped city of Luxor, with its international airport, is a mere 50 minutes away by helicopter, while Hurghada is a 10 minute hop, Suez an hour and 40 minutes, and Port Said and Alexandria around two and a half hours.

Only five hours away are Paris and London, Berlin and Moscow, West and Southern Africa, and the major cities of the Middle East and Asia.

Serrenia’s own private beach at Sahl Hasheesh gives on to the Red Sea, the world’s most northern tropical sea, globally renowned for its dramatic marine life, dazzling rainbow corals and crystal clear waters.



FACILITIES

Architecturally inspired private residences ranging from large palaces to private villas and apartments, and golf suites to serviced clubhouses
An outstanding 7 star boutique hotel with dramatic views of the marina and the Red Sea
A magnificent spa featuring a spectacular elevated infinity pool, a relaxing passive spa and an energetic active spa
A 330 berth marina with world class facilities accommodating the largest of super yachts
A striking Yacht Club building with 360 degree views of the marina
An 18 hole championship golf course with clubhouse and golf academy
Family water park
Tennis and squash courts
Riding trails
Beach club and diving club
Business centre with meeting rooms and library
Exclusive boutique shops and restaurants
Casino and nightclub
Extensive landscaped communal gardens, walks and playgrounds
Children’s club with crèche facilities
24 hour security and closed circuit television monitors
Close access to the other extensive new resorts in the bay via the boardwalk giving access
to many more shops, restaurants, bars, cafés and entertainment

THE HOTEL

Its exterior design was inspired by the beauty of the Red Sea corals, and the visual appeal is as individual and extraordinary as the hotel’s dedication to luxury and service.

Here service cannot be measured by stars alone.

24-hour butler service is constantly on hand to satisfy your every need, offering unprecedented levels of excellence, to make you feel at home, and ensure that your stay lives long in the memory.

Each of the hotel’s rooms and suites will set new standards for spaciousness, luxury and refinement.

And while the hotel enjoys the most astonishing of settings, peaceful, and tranquil, the rest of the world - Europe, Asia and the rest of Africa - is no more than a helicopter ride or a jet flight away.



SPORTS

However good you are - you can always get better. And if you are learning, getting the basics right is crucial, the building blocks for future success.

At Serrenia, whatever your sport, your pastime, your hobby, the facilities are first class, and the coaching on a par with the best anywhere.

Starting with the world class golf course, the Serrenia Golf Academy ensures the best professional players and coaches are on hand to help you.

If your sport is tennis, or perhaps basketball, there are courts to play, to train, and to learn on, to refine technique, or improve your overall game.



THE MARINA

Camper and Nicholsons Marinas, world renowned marina consultants and operators, have developed a maritime setting of unmatched grandeur and excitement.

Their extraordinary design is the perfect symbol for Serrenia’s spirit: welcoming, adventurous and unique.

This luxurious private Marina will feature 330 berths and will be the only one of its kind in the region that will be large enough, and deep enough, to take the biggest of yachts. No other marina anywhere in the world will offer such individuality. Camper and Nicholsons will operate the marina to the highest quality standards offering unrivalled quality of service to the yacht owners and crews alike.

Its distinctive aspect, design and layout, are world firsts, with the stunning architecture of the Marina Yacht Club and the Marina Pier guaranteeing a panorama of unsurpassed sea-going drama.

The Marina’s vibrant, busy, ever-changing theatre as yachts arrive, or depart for destinations spanning the earth, ensure the Marina apartments will become a globally recognised address, putting you right at the heart of the most sought after of destinations.



THE MARINA HUB

The Marina Hub is an amazing, tantalizing blend of shopper’s paradise and social concourse.

The Hub’s evocative “floating” roof design, hints at the waves of the Red Sea and the curving, billowing sail of a Nile sail boat.

The Hub will be home to the most exclusive, attractive and luxurious retail environment to be found, whether in Madrid or Sydney, Dubai or San Francisco.

Offering a spacious, liberating, cool and airy space where palm trees will flourish, the Hub will afford you the time and the opportunity, year-round, to sit, drink, eat and relax, while enjoying the Marina vista.

The Hub’s split levels will be home to some of the world’s finest cuisine and restaurants, and home to the sports complex, health centre, administration and emergency services, as well as banks and post office, supermarkets and flower shop, hair and beauty salons, and top flight food stores.



THE SPA

Majestically positioned, ESPA at Serrenia will unveil Egypt’s first integrated destination Spa at the world’s most exclusive waterside address.

An oasis of water amidst the desert sands, this exquisitely secluded retreat offers undisturbed relaxation and total privacy to a global guest list.

Benefiting from an idyllic year round temperate climate, guests can enjoy multilevel thalassotherapy pools of hot and cold seawater, enjoying the everlasting views of nature’s horizon.

Extensive facilities will include separate male and female Thermal Suites with multi-room, multi-temperature steam baths, saunas, cold plunge pools, indoor Zen relaxation areas and outdoor relaxation gardens plus a wide variety of fitness activities such as yoga, pilates and meditation.

Spa experiences are designed to suit every schedule, from an hour or a day to a full spa vacation. Guests may receive assessment from their personal Lifestyle Consultant to establish a nutritional dietary plan, treatment program and fitness regime, tailored to suit day spa, couples experiences, executive retreats or extended destination spa stays.

The Spa’s private treatment rooms will unite the best of aromatherapy, thalassotherapy and physiotherapy with ancient and modern traditions to achieve the deepest levels of relaxation. For those seeking unsurpassed privacy, the Spa Club Houses are designed as self contained exclusive Spas, reserved on request for any length of stay for the ultimate escape.

The knowledge and training behind ESPA treatment concepts and products ensure that an exceptional guest experience will be delivered with attentive and individualized service – the guest moves from being to well-being.

ESPA at Serrenia – a captivating oasis which stills the sands of time.









GOLF CLUB

Few golf courses can match the stunning Serrenia course with its sweeping views over the Red Sea.

The desert landscape becomes a prominent feature within the 18 hole golf course design - areas of lush oasis, with cascading water a focal point as the course gets closer to the clubhouse, all designed with water conservation at the forefront of the course design process.

Featuring two loops of nine holes, the design means a course varying from 5,600 yards to 7,100 yards, with a par of 72.

As a learner, or seasoned club player, top professionals will be on hand at the Golf Academy to help and encourage, whether you want to learn the game from scratch, or merely iron out your swing.

Keep your favorite set of clubs at your Serrenia home, and enjoy one of the world’s most exclusive playing facilities, to indulge in a social foursome, or something more competitive, before heading back to the amazing clubhouse.

Whether golf is your “religion”, a mere pastime, or a sport you want to learn, or improve, Serrenia is the ideal place.



SERVICES

Luxury Car Club - access to private luxury marques to suit
International Air Services - access to private jets and helicopters from the private airstrip and helipads
Yacht Club - access to the resorts own luxury vessels
Events organiser - the service is designed to fulfill residents every need or desire, big or small
Private chef services - a team of culinary experts at your disposal
24 hour property management facilities and maintenance services
Managed rental services
Private sightseeing and adventure tours
Landscape design and maintenance services
Interior design teams
Sports coaching and tuition

Concierge

Making the impossible happen for you. The round-the-clock Concierge service delivers whatever you need, whenever you need it.

Should your daughter’s favourite pony need to be part of the family vacation, arrangements can be smoothly made for horse and groom to be flown in.

Service beyond exclusive. Send your yacht on ahead, and have it waiting and ready for you when you fly in with your family to the nearby airport, and then catch the helicopter to your Red Sea home.

Party planners and entertainers, for adults or children, personal shoppers - even tailors to visit you at home - are all on hand.

Or take advantage of the sightseeing services in this extraordinarily rich environment, including adventure tours into the desert on quad bikes or in 4x4 vehicles, luxury outings to historic sites, or trips to luxury tented camps for dinner, entertainment, and an unforgettable experience.

The Landscape service will keep your gardens in immaculate condition, while the property management and maintenance services will keep your home just as you would like it, for total peace of mind.

Auto Club

Auto Club opens the door to a new world of automotive indulgence.

To enhance the Serrenia experience, Auto Club offers you the opportunity to enjoy the motor car of your choice - and makes it immediately available.

We can also make seamless arrangements for you to have your own vehicle ready and waiting for you. Why leave behind your gorgeous Ferrari, Rolls-Royce or Lamborghini just because you are travelling? Auto Club will arrange for your car to travel with you.

And if you prefer to leave your car - or cars - garaged at Serrenia, Auto Club’s automotive valeting service will ensure it is safely and securely stored, and regularly maintained so it is ready for use at all times.



Private Air Strip

The Serrenia private airstrip delivers the highest standards of international aviation to your door.

Arrive in your own aircraft, or by charter, and land just minutes away from your own home on the conveniently positioned Serrenia private airstrip.

Aircraft - private jets and helicopters - will be readily available for hire or for charter.

Or you might wish to enjoy the ultimate freedom and flexibility of keeping your own aircraft to hand, secure and safe in the knowledge that it will be cared for and maintained precisely as you would wish, on time and according to its maintenance schedule

And whatever your requirements, they can be met - such as providing air crew should you need them.

The airstrip will be ready, able and more than willing to welcome incoming flights, and make arrangements for flights to leave, seven days a week.

Without any of the hold-ups or irritations that can invariably arise when using larger, commercial airports.

Saving you time.



Helicopter Charter

At your call day or night - for a short trip to see the glories of Luxor - or to link with an international flight at a nearby airport.

Helicopter charter is on hand round the clock at Serrenia, to take instant advantage of the two helipads, as well as the private airstrip.

Vastly experienced ground and air crew, as well as the newest and most luxuriously appointed helicopters, guarantee a seamless trip.

Whether you need to meet a deadline, catch an ongoing flight, or just enjoy a wonderful flight over the Red Sea, the whole experience will be worry-free and a flight to remember.

Travel alone, with friends, family or business partners, helicopter charter delivers that most precious of commodities - fuss-free travel when you want it - without the burden of private ownership.



Yacht Charter

The Marina offers a safe, exotic haven for sail boats and motor boats, large and small.

More than that, expertise is on hand to make the most of your own vessel, as well as giving you access to the yacht of your dreams.

Yacht charter ensures that whatever your sailing desires or needs, you can charter precisely the right boat to meet your requirements.

The moment you step aboard, all is exactly how you and your guests would want it. Pick your destination, outline the itinerary, stipulate the on-board menus, select your wines - and off you go.

Or leave it all to the professional Marina team, who will help arrange everything - from the boat best suited to your needs and the occasion, to selecting the right cuisine, even down to on-board entertainment.

For those who wish to make the most of their own yacht ownership, a full yacht charter management service is available.

The service markets your own yacht globally, building a marketing plan for your vessel, and maximising demand via the leading industry databases and charter directories.

Charter management can include organising yacht maintenance, ensuring you are relieved of all the burden and administration that yacht charter can involve.



World Chef Club

Fine food is one of the great joys in life.To wine and dine, with friends, family and colleagues, to relax, talk, to share and socialise.

The World Chef Club provides the ultimate in private cuisine service by offering you access to a team of world class culinary experts from five continents, specialising in the preparation of the finest foods.

Available around the clock to provide you with the finest in gourmet cuisine and catering.

Whether you want an Indian banquet, a Chinese feast, or a fish extravaganza, World Chef Club will deliver, creating the finest foods in your own kitchen, to a menu drawn up by yourself - or with the help of the World Chef Club advisors.

The chefs are ready at a moment’s notice to work their magic in your own home to fashion a lavish banquet for friends and honoured guests, or to help you celebrate a significant family occasion, such as an anniversary or a wedding.

Or treat yourself to a lesson in their kitchens - or indeed your own - with one of the world’s leading chefs.



PEACE OF MIND

The security is there, all but invisible, building layer upon subtle layer.

The very latest in high-technology protection, “laser” fences, detect movement and 24-hour CCTV monitors constantly.

Even after having been granted access to Serrenia through the main Sahl Hasheesh gate, visitors will still have to pass through one of the three main entry gates.

The Hotel and “exclusive zone” will be controlled by another security layer each with extra gates. Finally access to Palace Island is regulated by an additional layer of security and another gate.

Experienced professionals, recruited from across the world, have given their expertise to create a secure haven, and to supply the most unobtrusive of safeguards, while all staff are rigorously vetted.

Highly trained personnel are available at all times to offer support, though chances are you’ll never even know they are there, to guarantee your safety and freedom, so that you can enjoy the luxury of protection without feeling confined.

MASTER PLAN

Serrenia unfolds like a series of gardens, at its heart lies the 18 hole world class golf course, its lush greens and fairways interspersed with ingenious water features tumbling and splashing via serpentine canals, down to the Red Sea waterfront and the Marina.

The uniquely styled Marina is singular in its design, a haven for yachts of all sizes, and at its curving, protective tip, sit the five stunning Palace residences enjoying views unrivalled anywhere in the world. To the south and east, are the curving villas, with their beautiful, soothing, botanical gardens, each with its own pool.

Around the golf course, luxuriating in the space, are private villas with breathtaking views of the entire surroundings.

Overlooking the Marina, in tune with the hustle and bustle of the moorings, the maritime comings and goings, are the prestige apartments.

The distinctive architecture of Serrenia marks it out as a development like no other, from the 7 Star Hotel - inspired by the marine creatures of the rich surrounding waters - to the extraordinary beauty of the Spa, and the floating roof of the Marina Hub, taking its inspiration from the billowing sail of a Nile sail boat.



To See a Front flythrough:

http://www.serrenia.com/masterplan-flythough-front.html

To See a Rear Flythrough:

http://www.serrenia.com/masterplan-flythough-rear.html
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