I really don't think the council (any Yorkshire Forwards etc) has done enough to publicise this event. To say it's the biggest film event in the World, it's not even gonna be on (normal) UK TV. If it was in London, it would most definately be on.
Only found out this was coming up a few days ago. I knew Sheffield was hosting the thing but I was happily sauntering along thinking it wouldn't happen till next year. Then, suddenly, I find out it's this weekend. So, yeah, I have to agree about the poor publicity.
It's all over Look North - so funny to see them swallow their L**ds pride (though they've been having separate reports of L**ds tower - Lumeire etc). Apparently Holland lost a lot of money hosting it last year, but that was supposedly because al the sponsors pulled out last-minute.
Lots of nice lamborguini's, yellow ferrari's and Rolls Royces and limos in leeds today outside all the hotels ready to escort them down to you lot tomorrow. Was in leeds this evening and its building up slowly for tomorrows event, lots of paparazzi at the fronts of all the posh hotels especially the Queen's where i was stood, trying to get a glimse with loads of Indian tourists gathered behind stands at the doors, i didn't get to see anyone though not that i'd know who they were lol. Shilpa Shetty is throwing a big bash in Leeds tonight at the VQ, saw them setting up the paparazzi stands. Apparenly Sienna Miller will be off to the event in Sheffield tomorrow, anyway do Yorkshire proud Sheffield!
Ring-fenced: The Arena has been surrounded by fencing – and ticketless fans are being told to stay away. Police will be on duty on foot, on horseback, on cycles and in cars and vans in a huge operation
Picture: Mike Waistell
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View GalleryBy Nancy Fielder
SHEFFIELD is today at the centre of the biggest security operation the city has seen in years as international celebrities and thousands of fans get ready for the Bollywood Oscars.
Extra police are being drafted in, the Arena is effectively on 'lock-down' and fans without tickets are unlikely to even get a glimpse of the movie legends.
Shilpa Shetty, Sienna Miller, Colin Firth, Emma Thompson and Aishwarya Rai will walk along the 60-foot green carpet, and many other stars of the big screen are also expected to drop into Attercliffe.
But Acting South Yorkshire Police Assistant Chief Constable Paul Broadbent said the message to ticketless celebrity-spotters was "stay away".
Huge fencing has been put up around the site, as well as numerous marquees, as the world's media and some of the biggest names in Bollywood and Hollywood descend on Sheffield.
The vast majority of the Arena car park is being reserved for the stars' limousines – and people who don't have a ticket won't even be allowed to step foot inside the grounds. Instead they are being advised to watch live coverage on the big screens set up in Meadowhall and All Saints Square in Rotherham.
Officers across the city are sacrificing their days off for the enormous police operation as teams are deployed to the Arena ceremony and Bollywood in the Basin at Victoria Quays – as well as the usual Saturday night duties.
They will be patrolling on horseback and foot as well as cycles, cars and vans.
"This award ceremony is hugely beneficial for the community and the economy," said Acting Assistant Chief Constable Broadbent.
"It is possible we will never have anything like this in Sheffield again and we have got the appropriate police response ready. We are looking forward to mixing with the crowd," he added.
The massive set was shipped in from India and "an army" of experts have been working on it for the past 10 days.
Even the props are larger than usual - with one wheeled costume 15 feet tall.
Arena operations manager John Webster said it was one of the biggest events ever held at the venue.
"It is going to be impressive and there have been quite a few technical challenges," he said. "This is not something you can put together in a day - it is all new for us."
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