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6,392 Posts
This is just appalling. The French and Italians pumped 10 times more into their national brands, and protected them.
Britain has world class automotive engineering and design acumen - there are a huge number of jobs in Oxfordshire built on that (and Forumula 1). Britain has world class marketing and logistical capabilities. We have a flexible labour market, and can make cars more efficiently and profitably for multi-nationals than Belgium or Germany.
We need to find a way of making this work, it is vital for our economy and our nation. This IS an election issue. The future for Longbridge may well be different, well obviously it will be, but I cannot perceive that we cannot harness a) world class automotive design b) world class marketing skill c) efficient and flexible workforce, with a successful car industry. We need to find a way.
I will regard Rover going down as worse than a failure amongst one of the big banks, or Somerset being allowed to join Estonia as a new country under obscure EU regulations we dont know about. It cant happen.
The Chinese can gain an affordable foothold in European design and manufacturing.
I am going to hold my breath and be optimistic on this one. I know the company is too small, has run out of money, and has an ageing product range, but I have faith. They should launch a "Rover Bond" the way Government's do in wartime - I would happily invest £100 in a "Rover - Great British/Chinese Cars Built in Birmingham and Shanghai" bond.
Incidentally, if people in Birmingham don't SCREAM AND SHOUT AND SULK AND POUT AND CRY AND DEMONSTRATE over the future of Rover at this time, then that would be a pity. Now, with a general election taking place, would seem a very good time for Birmingham people to make the future of Rover a big national issue. Demand support from all the parties.
Britain has world class automotive engineering and design acumen - there are a huge number of jobs in Oxfordshire built on that (and Forumula 1). Britain has world class marketing and logistical capabilities. We have a flexible labour market, and can make cars more efficiently and profitably for multi-nationals than Belgium or Germany.
We need to find a way of making this work, it is vital for our economy and our nation. This IS an election issue. The future for Longbridge may well be different, well obviously it will be, but I cannot perceive that we cannot harness a) world class automotive design b) world class marketing skill c) efficient and flexible workforce, with a successful car industry. We need to find a way.
I will regard Rover going down as worse than a failure amongst one of the big banks, or Somerset being allowed to join Estonia as a new country under obscure EU regulations we dont know about. It cant happen.
The Chinese can gain an affordable foothold in European design and manufacturing.
I am going to hold my breath and be optimistic on this one. I know the company is too small, has run out of money, and has an ageing product range, but I have faith. They should launch a "Rover Bond" the way Government's do in wartime - I would happily invest £100 in a "Rover - Great British/Chinese Cars Built in Birmingham and Shanghai" bond.
Incidentally, if people in Birmingham don't SCREAM AND SHOUT AND SULK AND POUT AND CRY AND DEMONSTRATE over the future of Rover at this time, then that would be a pity. Now, with a general election taking place, would seem a very good time for Birmingham people to make the future of Rover a big national issue. Demand support from all the parties.