oh come on the British motor industry hadnt built a decent mass volume car since the decline of British leyland! Patriotic duties is what the British motor industry has always muddled through on! Now the public is tired and in this intense global market, where national identity of products is blurred, probably doesnt care. This is now a world of huge volume sales, world markets and conglomerations. The worry that we should have is if creativity and technology is stifled. We should be investing in research and not trying to hold up a dying company