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Details On Jay-Z's Atlantic City 40/40 Club, Considers 40/40 Franchise
By Erin Whitlock and Nolan Strong
Date: 5/24/2005 12:50 pm



Atlantic City, New Jersey has rolled out the red carpet for the second location of rapper Jay Z’s ultra-chic sports bar, the 40/40 Club, scheduled for a summer opening date.

According to Black Enterprise, the 40/40 Club will be situated in The Walk, an entertainment district that will house the sports bar, along with a nightclub and a steakhouse.

Atlantic City, which is already one of the most visited gambling resorts on the east coast, hopes to attract visitors and generate more business with alternatives to gambling.

“Sports are always on and it's a club also," 40/40 spokesperson Ron Berkowitz said. "It's very upscale; there are not a lot of places that have that kind of atmosphere."

The $4 million dollar club in Atlantic City will feature much of the same offerings as the club in New York.

New additions include private suites and private rooms, which Berkowitz compared to mini skyboxes.

Jay-Z and business partners Desiree Gonzalez and Juan Perez opened their first 40/40 location in New York almost two years ago.

Jay and company are considering turning the club into a franchise, while plans are underway to open the sports bar in Miami, Atlanta and Las Vegas.


www.the4040club.com




personally, i would rather have one of these anyday over an espnzone.
 

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BOOMIN
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H&M isnt in Louisville yet but I can tell you that, although trendy and Stylish, it will turn into like an Old Navy b/c of how many stores they are opening in the Smaller Cities.
 

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^I was thinking the same thing about Beyonce.


-I Just got back from NYC and I saw H&M everywhere even in Harlem. In Harlem most of the manicans where black.
 

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lokinyc said:
H&M is okay, overrated, though. Great styles but shoddy fabrics and cuts. We have about 6 here in NYC.
Yeah, some of the stuff can look cheap, but they still have some cool stuff.
 

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metrocard millionaire
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Miami is the perfect place for a 40/40 club, I dunno why they didn't open up the second location there first
 

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Sounds cool that 40/40 is franchsing out. When NotoriousBib brought up H&M I thought about this hybrid store called Jean"something". I forgot the name but its a store that sells designer jeans, but it has a full scale bar in the store, they actually had jeans folded up behind the bar as well. I thought that was interesting new idea.
 
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