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Published: Friday June 13, 2014 MYT 12:00:00 AM
Updated: Friday June 13, 2014 MYT 12:31:40 PM

Mall gets a makeover KL shopping fixture reveals new look

by kelly tey

The flooring, lighting and layout have been improved to heighten the shopping experience of customers.

THE KL Sogo mall has breathed new life into its ladies’ and men’s department with a major makeover.

Both floors have undergone a total layout change with flooring and lighting redone to better facilitate customers.

“We engaged a designer from the US to work out the concept and layout to align all different floors with a coherent design,” said Sogo (KL) Department Store Sdn Bhd marketing communications assistant manager Janice Ho.

The mall has been carrying out the facelift in stages.

There 10 floors in the mall. The mall’s Fashion Arena on the third floor and Home Centre on the fifth floor were revamped last year.

“We can’t possibly close the whole mall due to our substantial shopper traffic. So, we have to do it level by level,” said Ho.

“During renovation, we maintained the departments by relocating them to smaller floor areas,” she explained.

The two floors renovated most recently, known as Ladies Gallery on the first and Men’s Connection on the second, boast a number of similar new features.

These include an open island concept for every brand, an event hall, a total of 20 ashier counters and new brands added to its repertoire.

“The event halls are like a bargain section for special deals. Whereas brand counters highlight only new items, event halls enable brands to rent the space to highlight specific merchandise,” explained Ladies Gallery department manager Yee Ying Ying.

“Previously, there were only 14 payment counters on each of the floors, but there are now 20; four of which are added during peak periods,” added Men’s Connection assistant manager Shanker Sunmungam.

According to Yee, the mall is renovated every four to five years, with the last upgrade carried out five years ago.

“The retail market is facing a tough time lately. With all the new malls coming up, we need to bring out our unique points and share a new shopping experience with customers,” she said.

“It’s a fitting time to change and keep up with the times.”

http://www.thestar.com.my/Business/...akeover-KL-shopping-fixture-reveals-new-look/
 
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