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Torre Lorenzo builds 1st luxury hotel in Batangas

MANILA -- Torre Lorenzo Development Corp. (TLDC) is diversifying its projects outside major cities in the country with its Dusit Princess Lipa Hotel project in Lipa, Batangas.

In a press conference Wednesday, TLDC Chief Executive Officer Tomas Lorenzo revealed the company’s partnership with Dusit International to build the first international brand hotel in Lipa City and also the entire province of Batangas.

Lorenzo said TLDC has seen Lipa as a fast-growing market for luxury hotels, noting the demand from overseas Filipino workers (OFWs) who are living in Batangas.

Lorenzo added that the Dusit Princess Lipa Hotel is within Tierra Lorenzo Lipa property, also a premium residential condominium development of TLDC in southern Luzon, which many of the takers are OFWs.

The group targets the completion of the premium hotel project in Lipa by 2021.

Dusit Thani Philippines, Inc. President and Vice Chairperson Evelyn Singson said Dusit Princess Lipa Hotel will change the landscape in the city, as this will provide world-class services to tourists and promote Batangas -- particularly Lipa City -- as a tourist destination.

Singson said Lipa boasts its rich history, old houses, food, the famous Taal Lake, and also has golf courses which are attractive not only to local tourists but to foreigners as well.

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Game Developer
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Discussion Starter · #2 · (Edited)
Torre Lorenzo, Dusit Thani forge stronger partnership

...Following a successful partnership for two landmark projects in Davao, niche developer Torre Lorenzo Development Corp. (TLDC) and Thai hospitality group Dusit International are collaborating anew to put up the P3-billion Dusit Princess Lipa Hotel in Batangas and the P1.9-billion Dusit Thani Hotel in Lubi Plantation, Davao Gulf.

According to Lorenzo, the decision to have a presence in these provinces was primarily “market driven.”

“We don’t really follow the crowd. We identify the needs (of the market) from our road shows abroad. We talk to the clients and so we get a lot of our insights from the market,” he said.

“So if people come to us and ask if we have a project in Batangas, we would try to look at that area. We look at growth areas which others have not seen yet, and (our decision to be in these areas) are usually validated because people follow what we do. We’re small enough to move quickly and establish our presence before the others come in,” Lorenzo added...

source: INQUIRER.NET
 
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