I was made redundant in 2013 and started a photography business later that year. This all coincided with the birth of my first child, so I ended up on parenting duties when my wife went back to work to earn some money. I've juggled childcare with all kinds of photography business ideas, from market stalls to baby photography. I was ready to jack it all in on many occasions and still find myself looking at jobs in my old field.
I tell myself I am crap at marketing. It helps me to avoid it, so I never actually find out how crap I am.
I also don't have to open myself up to the possibility of rejection, which keeps me feeling safe. :lol:
Unfortunately, in this world, you have to be better at telling people what you can do than you actually are at doing said thing. Because otherwise, you're just sitting waiting to be discovered along with a huge pool of other folks and giving all the decision making powers to others. I think I take some pretty nice photos, high quality and saleable, but it's not enough.
I put photos on here. That's it really. A few things in signatures to try and wave a flag saying 'hire me', but despite a few enquiries, it's not going to pay the bills. Nor do I really expect offers of work to flood in from posting examples of my work over the internet (though I think it should still be done, but in a way that consumes as little time and attention as possible).
Sending photos to the right people in the right places over and over is probably a better strategy for me. Direct, rather than indirect..
I dunno. Just do it? What makes you think you are any worse at marketing than the next bloke who avoids it?
I am literally advising myself here btw :lol: