It can indeed! It looks very very good; I can easily imagine variants like GoKL Rail, GoKL BRT, and hey, maybe even GoKL Coaches? :lol: I never did notice the arrow, it somehow reminds me of Northwest Airlines' old logo. Maybe this branding can be extended to other cities too, like Penang, JB, KK and Kuching? :yes:
Now this is a brilliant piece of branding (as only Landor Associates can deliver); we see here, a stylised N which, when coupled with the arrow (which points due northwest), creates a W.