M PAVILION - marseille
This temporary structure will be at the heart of events in 2013 and a gateway to the region. Open to the public from 10am to 7pm from 12 January 2013, it will ensure residents and visitors alike are able to get up-to-date information on the European Capital of Culture programme free of charge.
The Ville de Marseille wanted to have a specific venue to welcome visitors in 2013. It therefore decided to build the “M” Pavilion, based on the France Pavilion at the Shanghai World Fair, to showcase Marseille’s industries and vitality.
Spread across more than 2,200m², the pavilion is located between the Rue de la Prison, Rue de la Guirlande, the Quai du Port and the Grand Rue. It will have three main areas:
A ticket office where the general public can get information on the 2013 programme and buy tickets for regional events. This space will be run by the Marseille tourist office and Marseille-Provence 2013.
An indoor/outdoor reception area made available by the Ville de Marseille to host events and premieres.
An exhibition area with a permanent exhibition on Marseille and temporary exhibitions presenting institutions and partners: the Provence-Alpes-Côte d’Azur region, the Département des Bouches-du-Rhône, Marseille Provence Métropole, the Marseille Provence Chamber of Commerce and Industry, Euroméditerranée, etc.
This unique information office will also be the setting for meetings and encounters. Trained staff will help residents and visitors alike organise their weekends, trips and reservations. There will also be electronic reservation and information terminals.
The exhibition will be interactive and constantly evolving, featuring museum displays, video projections, performances, 3D films and sensory experiences. Events will also be hosted by local authorities, project partners and the MP2013 association.