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Champagne Socialist
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Discussion Starter · #1 ·
Melbourne Office tower ramblings, pics & misc. info

Is there something stopping logos being fought for in 101 and 120 C?

By looking at 101's tenant list:



you can see there's plenty of big co's that splurge in other cities - why aren't they fighting for arguably the best piece of signage real estate in Melbourne?

I think they could work MacQ bank's logo into the blank spots on 101C (above highest level of windows) quite well:



And Rialto - although it would probably be regarded as sacrilege, has anyone ever heard of talk of logos up there? [Rialto and 101C seem to have a high amount of tenancies, but still]

Anyone got photos of all of Casselden Place's recent logo spam? It was Cisco and Industry Super (I've only ever seen Industry Super) right?
 

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Champagne Socialist
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Discussion Starter · #2 ·
The new kids on the block are going ready made out of the box with corporate logos:





so it begs the question, and it's a bit of a peer group pressure thing: how long til 101C, 120C, MC, 530C or even [god save us] Rialto give in to pressure?

Merryl Lynch, Citigroup & Phillips Fox (120C), Macquarie Bank, Goldman Sachs, Morgan Stanley (101C), UBS, ANZ, ASX (530C), BP Australia, Ericcson Australia & the Consul General of Japan [LOL!] (MC) are all about to be pipped by the cheeky upstart big consultancy firms!
 

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a simple small logo looks quite smart on a skyscraper but when its large or long it ruins the look.
 

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Champagne Socialist
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Discussion Starter · #5 ·
that's why I think they could work Macquarie's logo in on 101C quite well, it's simple, and if it were the Wihte on dark background version, could look quite good against the granite on 101C.

However yeah I agree, something like the Citigroup logo on the Citigroup tower up there would look shite-tastic on 120C.

Of the ones listed above, the ones I think could cut it:





without the text:

 

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Please dont be fooled by the attraction of logos. Im yet to see any that actually look unreal on any building... feel free to prove me wrong
 

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Melbourne Zealot
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OH PUH-LEEZE!!! Signage on 101 would be SACRILEGE!!! The "blank spots" above the buttress are supposed to give the illusion of hollowness!!! It just wouldn't be right to put signange there!!!
 

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Champagne Socialist
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Discussion Starter · #11 ·
we could almost start out own tally of who's got what, where and when really eh.

http://www.theage.com.au/articles/2004/06/29/1088487961346.html

City skyline to get nine additions
By Helen Westerman
June 30, 2004



The current construction cycle will add 365,000 square metres to the market.
Picture:Neil Newitt

As the end of the financial year looms, Melbourne's central business district skyline remains littered with cranes from major developments.

When the current construction cycle ends at the end of 2006, there will be nine new CBD buildings and five refurbished towers. Three of the five scheduled to be completed by the end of this year are already finished, with major tenants ensconced.

These include the Australian National University-owned 380 LaTrobe Street, with its main tenant, the Australian Wheat Board, moving 500 staff into its 11,000 square metres of precommitted space in January. The building is 50 per cent vacant.

This year WorkCover moved into 460 Lonsdale Street, which has about 1100 sq m vacant, while BHP Billiton went into its plush precommitted headquarters at QV. Telstra's Sensis is also scheduled to move into its new home at QV next month.

The new Industrial Relations Commission headquarters at 33 and 11 Exhibition Street, with Mercers as its major tenant, is heading for a completion date of Christmas, according to leasing agents DTZ Australia.

The combined building is almost completely leased.

The building at 501 Bourke Street developed by RACV, reportedly running very late, has about 10,000 sq m committed to lawyers Deacons, with 4000 sq m available.

Down in Docklands, 1900 National Australia Bank staff began moving into 800 Bourke Street in February, and will be joined by a further 1400 in the site's second building, in September this year, a spokeswoman confirmed.

Also finished is the fully committed Cromwell Diversified Property Trust's 700 Collins Street, which will house the Bureau of Meteorology when the organisation moves in August, as well as Medibank and VicUrban.

Attention is starting to turn to the progress of Freshwater Place, the Federal Government's Urban Workshop and Ernst & Young's 704 Flinders Street. All have completion dates from the first half of next year onwards.

FPD Savills research manager Marc Pallisco said that, while the current construction cycle added 365,000 sq m to the market, that was still much lower than the 815,000 sq m added last time.

Colliers International leasing director Andrew Tracy said the market was now waiting for tenants to move out.

"What we're dealing with is trying to fill space in mid-2005," he said.

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ANU owns 380 La Trobe? whaaaaaa?
 

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, , and , Fade to Black.
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I am mixed choice ( sure you guys are used to that by now )
So I simple slate look but excitedment of all the neon is easy to get excited about as wel
 

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Champagne Socialist
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Discussion Starter · #15 ·
Capital Gain
Saturday Age 3/7

Hugh Martin

Does Grollo have an Axa to grind?

With 2003 being described by many a property observer as the industry's annus horribilis as nearly 400,000sqm of space was being built in the CBD, Southbank and Docklands, 2004 was to be a year of respite.
This year was to give the industry time to take stock of the passing construction boom. In 2004 there were to be no new tenancy pre-commitments or construction announcements, signalling the end of the cycle.
Cranes were to slowly disappear from the city skyline as projects were completed and filled with office workers. And the hurtful terms of 'over-supply' and 'revaluation' were to fade from memory.
But the industry is about to be passed the smelling salts with the construction of at least two office towers to be committed to before the end of the year.
Said to be at the centre of the cycle's second wind is superannuation and investment giant AXA's decision to quit its Collins Street digs.
One developer seen wooing the company is Grocon figurehead Daniel Grollo, with a Docklands proposal.
"Unable to comment" on such speculation, it is said that Grollo again has warmed to Docklands after the frosting the relationship received when Grollo Tower, to be the world's tallest building at the time, was dumped by the former Docklands Authority.
He condemned the former authority for its "painfully slow and unnecessarily tortuous" procedures. But Grollo is back at Batman's Hill and it might be he has a potential AXA in tow.
In a Jones Lang LaSalle tender campaign that closed this week for an AXA relocation, Grollo was seen vying with Docklands rivals, the Kuok Group and Folkestone Leighton, who are also said to be tempting AXA west of Wurrundjeri Way. Civic Nexus is seen having hopes of landing the tenant for its Southern Cross STation redevelopment while Multiplex also has space for AXA at its Southern Cross Hotel redevelopment site. Australian Super Developments is also in the want of a tenant for its Grand Central scheme.
While that's five towers found in need of a major tenant to anchor projects, a sixth can be seen at 565 Collins Street where soft-drink king turned property tycoon Spiros Stamoulis has a concept for the vacant development site.
While there can be only one winner in the race to build AXA a home, there are said to be second, third and possible fourth places in the offing. Speculation is rising about Optus's long-awaited relocation announcement while observers keenly watch Australia Post at its Exhibition Street HQ. And word has it that Telstra could soon be in the market to replace some of its lower-grade addresses.

_________________________

AXA: 447C & 8Ni. estimate of space? 20,000? 30,000?
Optus: 367C: I've been in there when it was Cable & Wireless Optus: from memory they have at least 10 floors (the rest of the building is still very much financial [it was a financial tower in the first place, however])
Australia Post: 321Ex, weren't they going to be expanding?
Telstra: Higher-grade spaces: 242Ex, 300La & 25C - 25C might be considered lower-grade, but I can't think of anymore buildings where they are, west end?

*rubs hands together* :)
 

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Would there be any chance of something exciting coming from this? Something along the lines of a 250 metre tower or such? A big ask, but it has to be a wish of Grollo to want to do something big. Something that he can be proud of after the tears that were the Grollo tower. Give us something to compliment the rest of the city towards the west. I can only dream. :drool:
 

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Developer
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Grollo must be going for the last big vacant site in Docklands next to the northern half of shed two across from Watergate. The site is huge and has frontage to both Bourke Street and Collins Street which would be the ultimate Melbourne adress ;-)

A perfect site for the undisputed tallest skyscraper in Australia? Grocon is going to need a new project after Eureka, QV and the MCG are completed and have siad many times that mixed use is the way of the future. A tower with 35 floors office, 35 floors residential and 30 floors hotel sounds reasonable to me hehehe.

Also if AXA is moving then that will mean that the current AXA site will be up for redvelopment, either the second tower proposal from a few years ago or demolish the existing building and redevelop the entire site.

If Optus is moving then is is also more likely that Optus House will get a refurbishment, a new facade and architectural feature on the roof maybe, now that would be good news!
 

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Champagne Socialist
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Discussion Starter · #19 ·
A complete demolition of the AXA tower wouldn't allow much height though would it?



maybe with a series of setbacks "stepping" down from Collins Street towards Flinders lane? The site could make for a very different Collins Street tower eh. And now that 15W has had a tummy tuck buttock suck (hah) - would that be a precedent for stricter heritage controls on this building (they were after all [fugly] twin partners in crime for all those years) ?
 

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The facade of the Optus Building is great. It needs no work. They need to refurbish all the floors if and when Optus moves out.

Oh, by the way, Optus occupies 13 floors in Collins Street and they also have offices in Flinders Street and at Preston.
 
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