next to permata complex.. just behind maju tower.
'Persada Putra', A New Landmark For Bumi Traders In Kuala Lumpur
October 30, 2007 11:56 AM
By Melati Mohd Ariff
NEW LANDMARK… An artist impression of the 30-storey Persada Putra to be built on the site of old Mara building at Jalan Tuanku Abdul Rahman. Pix: Melati Mohd Ariff
KUALA LUMPUR, Oct 30 (Bernama) -- Bumiputera traders are frequently associated with stalls, night markets and five-foot way as well as old and small-sized shops.
Most of the times, Bumiputera traders merely operate small-scale business and the majority of them are in the small and medium scale enterprises (SME) category.
The fact is, the Bumiputera businessmen are having it difficult to stamp out their mark in cities like Kuala Lumpur due to the constraints on their financial capability.
However this scenario is expected to change for the better with the construction of 'Persada Putra', a business complex owned by Majlis Amanah Rakyat (Mara).
The 30-storey building will be constructed at the site of the old Mara building at Jalan Tuanku Abdul Rahman here.
Entrepreneur and Cooperatives Development Minister Datuk Seri Mohamed Khaled Nordin is expected to perform the project's ground-breaking ceremony this October 30.
Mara Director-General Datuk Nam Marthinin said the RM277 million Persada Putra is expected to be the city's new landmark upon its due date for completion in 2011.
He said the Persada Putra would provide space and opportunity for Bumiputera businessmen to conduct national and international level trade.
The complex would also serve as a networking centre for Bumiputera entrepreneurs.
"Persada Putra will emerge as the symbol of success and catalyst to create the Bumiputera industrialand Business Council (MPPB)," Nam told Bernama at his office in Mara headquarters here recently.
On competition by the other commercial complexes, Nam expresses his confidence that the building would be able to stand on its own as it would be equipped with the latest and state-of-the-art facilities.
He said Persada Putra would have the Information and Communication Technology (ICT) facilities for national and international-class commercial activities.
Among these facilities are the commercial lots, 90-room budget hotels, conference and exhibition halls. The building would also have parking lots for 252 cars and 307 facilities.
Nam said the construction of Persada Putra is Mara's move to locate Bumiputera traders at a prestigious and strategic location.
Apart from providing suitable-sized commercial lots, the complex would also house Bumiputera entrepreneurs under one roof, making it a one-stop centre.
Persada Putra would have more than 200 Bumiputera traders offering various business and services.
However priority would be given to those who conduct franchise operations and traders who have made a mark in their respective business.
The construction of the Persada Putra would see the first seven floors of the complex connected to Medan Mara, Kompleks Pertama, SOGO shopping centre and City LRT station via a RM18 million 'retail bridge'.
The 'Retail Bridge' is a pedestrian overhead bridge which connects the Starline LRT Station of the City,SOGO, Pertama Complex, Medan Mara and Persada Putra.
Air-conditioned business lots would be created along this 'Retail Bridge'.
SELECTED BUSINESS OPERATIONS
The first floor of Persada Putra would have operations based on the 'Halmart' concept that offers halal food products. This floor would also have the state-of-the art information communications technology and a mini laboratory for research and development (R&D) work.
One floor up would have business dealings in Malay and Islamic fashion wear while a food court of the Truly Malaysian Kitchen concept which offers various traditional and popular cuisine and delicacies from nationwide will be located on the third floor.
As for the fourth floor, Mara plans to locate the space for Bumiputera entrepreneurs involved in the herbal, pharmaceutical and bio-technology industry.
Spas and beauty-care premises will be located on the fifth floor, complete with gymnasium and medic-tourism facilities.
As for the sixth and seventh floor, the levels would have a convention and exhibition centre to be known as the 'International Retail Convention Centre' (IRCC).
The eighth to 24th floor would have corporate and conglomerate offices while the hotel and recreational facilities are planned on the 25th to 30th floors.
Pembinaan 'Retail Bridge'ini dijangka menelan kos RM18 juta.
'Retail Bridge' ini merupakan Jejantas Pejalan Kaki yang menghubungkan Stesen LRT Starline Bandaraya, SOGO, Kompleks Pertama, Medan Mara dan Persada Putra.
Di sepanjang 'Retail Bridge' ini akan diwujudkan ruang perniagaan berhawa dingin.