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More Affordable Airport Duty-Free Options?

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Less luxury, more affordability in Hong Kong airport duty free shake-up
China Duty Free Group promises to offer ‘more competitive’ prices when it takes over operations on Saturday
November 16, 2017
South China Morning Post Excerpt

Luxury and high-end shopping will be sidelined in a major revamp of the duty free shopping experience at Hong Kong International Airport.

In a bid to make shopping more accessible and affordable, air travellers are being promised cheaper “more competitive” prices, a wider range of items at different price points and “try before you buy” services from the company set to take over the airport’s duty free stores.

China Duty Free Group, part of the mainland’s state-owned China Travel Service, won the concession in a joint venture deal with Lagardere Travel Retail earlier this year, ousting Hong Kong-based retailer DFS Group, part of the luxury Louis Vuitton conglomerate, at one of the world’s most profitable airports.

The contract starts on Saturday and lasts until 2024.

Eudes Fabre, CEO for Greater China at Lagardere Travel Retail, said: “One of the pillars is resetting the price perception of Hong Kong airport. It’s true that in the past, the [airport] catered to the very high-end and luxury.

“Our challenge here is to have these very premium, high-end and one-off items while having an entire range of products that appeal to any type of traveller at any price point.”

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