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The Barge Microbrewery, Mysore bagged 2017 NDTV Architecture award

https://sites.ndtv.com/daawards/awards-2017-the-barge-microbrewery/

https://sites.ndtv.com/daawards/awards-2017-architecture-award-hospitality/


Here is the story of www.thebarge.in

http://www.brewer-world.com/2018/04/18/the-barge-is-docking/

The barge is docking
Srikanth Swarna - The owner, The Barge
Why should happiness be bottled up, when it can be beautifully crafted? Spread over 18,000 sq.ft setting, with interiors reflecting a refreshing take on the industrial design principles, a touch of retro-chic and a bow to the 80s style trends, the Barge, Mysore opens their door to Brewer World. Welcoming Mysore’s first engagement with the love of craft beer, in conversation with Srikanth Swarna, owner of the Barge. Leaving the corporate jungle, to venture out on his first entrepreneurial journey with manufacturing services unit in the food & beverage segment at Mysore in 2001, Srikanth first fell in love with craft beer in Bangalore over a cold brew in 2011.
“This was the time when microbreweries were at their infancy in India. Mysore those days hardly had any options for dining out and customers had to head out to Bangalore to experience the world-class nightlife. This inspired me to set up Mysore’s very first microbrewery
– The Barge!”

How/Why did you decide to open a microbrewery in a tier 2 city?
Mysore may be a Tier-2 city, yet it is the second largest city in Karnataka, next only to Bangalore. Also, the city attracts domestic and international tourists driving through, owing to its rich cultural and historical moorings. The city has of late opened up to the corporate world and this once sleepy town now has a high potential for diverse businesses. An affluent local population that is exposed to world-class nightlife and a burgeoning tourist crowd were enough impetus for us to set our microbrewery here. Of course, the sheer pride of coming up with the city’s very first microbrewery was another great excuse!
What is the concept of the Barge, Mysore? What do you peg its USP as?
The Barge is built using recycled ship containers on an 18000 sqft of open land. It has a distinct air about it with highly differentiated seating options that extend from indoors to outdoors. The ambiance is indeed our unique selling proposition, especially since there are very few microbreweries with outdoor seating and landscaping.

How did you settle on the name? What does it refer to?
Since the premises were completely built using ship containers, The Barge as a name was a natural outcome. A barge is a large commercial ship for carrying heavy loads and connects naturally with industries and manufacturing.

Talk to us about the design and style elements at the Barge?
The Barge, as mentioned before, is completely made out of recycled ship containers. The interiors are a refreshing take on the industrial design principles, with a touch of retro-chic and a bow to the 80s style trends.
The city has of late opened up to the corporate world and this once sleepy town now has a high potential for diverse businesses. An affluent local population that is exposed to world-class nightlife and a burgeoning tourist crowd were enough impetus for us to set our microbrewery here.



What were the main challenges you faced while setting up the brewery?

Getting the brewing licenses were the biggest hindrance we faced from an execution point of view. We also had to vie with getting the ship containers refurbished and fit enough for the long haul.

Talk to us about your Brewmaster, and beers offered at the Barge?
Our Brew Master is Dr. Cariapa. He is an established name and authority in beer brewing in the country and overseas. We have 4 varieties of beer on offer: Ale the King (Pale Ale), Brewndavan (Wheat), Bullionaire (Lager) and Shipwrecker (Stout).
The fiscal year 2016-17 witnessed the largest expansion of microbreweries all over the country.

With so many craft breweries in the vicinity, do you have a unique selling proposition?
Of, course we do! Apart from being the very first microbrewery in the city, our expansive, unique ambiance is hard to match.
Add to that a carefully engineered menu and music that make for an unmatched experience.

Any last thoughts/ advice you would like to share?
While microbrewery is an exciting business proposition, an entrepreneur has to be wary of acquiring the licenses on time. Once launched, a professional management must be in place for the efficient running of the outlet. To keep the crowd coming in, while keeping ‘familiarity fatigue’ firmly out, innovative marketing is necessary.
 

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0821- City of Palaces!
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0821- City of Palaces!
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35,182 Posts
MobiKwik, ONN Bikes tie-up to launch rent-a-bike service on its app

New Delhi: MobiKwik on Tuesday announced its entry into a new vertical in the travel category with its tie-up with ONN Bikes, a bike rental platform that simplifies the way people commute daily. This alliance, which will enable MobiKwik users to rent a bike, scooter or scooty through its app, is aimed at making intra-city travel hassle-free, affordable and convenient.The service will be live in 6 cities namely Bangalore, Hyderabad, Jaipur, Kota, Mysuru and Udaipur as a part of the launch and will expand to more cities in the near future.
 

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0821- City of Palaces!
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Google’s Neighbourly app rolling out in 5 more cities across India

Back in May this year, Google introduced the ‘Neighbourly’ app in India. The hyperlocal service aims to connect people, and share their collective knowledge. The app was initially restricted to Mumbai and Jaipur, but is today being rolled out in five more cities.

The Neighbourly app is today being rolled out Ahmedabad, Coimbatore, Mysore, Vizag, and Kota. Google says that these five cities have been selected after extensive user testing was done in the past several months. In a press note Google states, “The dynamics of these cities attracted Google’s Next Billion Users team, and they conducted a series of studies and spoke to locals in neighborhoods.”
 

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Pupa PUB @ Kalidasa road, Mysore

Since it has raised the curtain of recreation, Pupa Pub & Kitchen has been the newest happening place in Mysore for all those who are young at heart. The pub has really raised the bar of "GOOD TIMES" to the folks who are thirsty for chilled beer, hungry for good food and craving for Hard Rock music. Ladies and gentlemen, here is the link.

http://www.pupapub.com
 

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Food panda now in Mysuru

Foodpanda Begins Operating in 13 More Cities

As part of its aggressive expansion across the country, food delivery platform Foodpanda on Thursday announced its entry into 20 cities. In addition to the 7 cities where Foodpanda had an active delivery partner network in place, 13 cities have gone live starting today with Foodpanda's delivery partner network on ground. The app has started operations in Jaipur, Chandigarh, Kanpur, Lucknow, Indore, Ahmedabad, Nashik, Nagpur, Mysore, Bhubaneswar, Guwahati, Visakhapatnam and Coimbatore.

With Foodpanda's robust delivery partner network on ground, consumers and restaurant partners will benefit from a seamless experience, it said in a statement.

"We are thrilled to expand Foodpanda's delivery network to 20 cities across the country. We are in the midst of a fast-paced nationwide expansion with an ambition to serve a billion Indians. We are confident that our cutting edge technology and unique local insights will make Foodpanda, India's largest and most preferred food experience platform," said CEO at Foodpanda India, Pranay Jivrajka.

"Being a part of the Ola platform, Foodpanda will explore opportunities to synergise its services and efforts of delivering superior food experiences to cater to a wider pool of customers across these cities," added Jivrajka.

Foodpanda had also announced its intent to on board an additional 60,000 delivery partners on to its network by the end of October. Tens of thousands of delivery partners have already been on boarded over the past month with Foodpanda expecting to achieve this target well ahead of time.
 

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NH 7 Weekender express in Mysuru on 12th Jan 2019

NH7 Weekender

Location(s) India
Years active 2010–Present
Website http://nh7.in/weekender/

NH7 Weekender is an annual, multi-city music festival in India. Conceptualised, produced and organised by Only Much Louder (OML Entertainment), the event is one of the largest music festivals in India, with an annual attendance across the editions of over 100,000. The festival, held between October and December, travels to multiple cities, with the flagship event in Pune. Other cities that have hosted the Weekender include Noida, Bengaluru, Kolkata and Shillong. The festival is noted for its divergent artistic lineup and hosts a large number of established and emerging local artists alongside major international acts.
 

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