This will be their very first hotel in Taiwan (and their third hotel in Asia outside Japan and Mainland China). Kudos to them.
It looks quite a number of new hotels are focused on the Xinyi district. In that case, I guess Taipei 101 is doing its job then
Here's another place to stay when you are in the country. Although it's name is not as known as international establishments (like Shangrila, Starwood Hotels group, Hyatt, etc.), it has been gaining fame especially after gaining promotion when Cyril Takayama chose this as his place of stay when he was peforming magic tricks in Taiwan a year ago.
Here it is:
SAN WANT RESIDENCES