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Hudson Yards Site Sells for $115M, 700-Foot Tower Is Likely



A development site, along with additional air rights, at the corner of 11th Avenue and West 38th Street is set to sell for $115 million, according to Crain's. The site is comprised of five parcels and it's part of the Hudson Yards Special District, which allows for the purchasing of air rights from the city. The buyer is reportedly Sean Ludwick of the residential firm Black House, who is developing the Soori High Line on West 29th Street. Ludwick is partnering with an Asian equity firm in the deal, and he plans to construct a 700-foot tall, 380,000-square-foot hotel and condo tower.

700-foot tower to rise on West 38th Street (Hudson Yards)
http://www.crainsnewyork.com/articl...84/700-foot-tower-to-rise-on-west-38th-street

The builder of one of the most exclusive condo buildings in Hudson Yards is about to do his biggest deal yet in the fast-changing West Side neighborhood. Sean Ludwick, who operates the residential development firm Black House, has reached an agreement to acquire a group of parcels on the corner of West 38th Street and 11th Avenue, according to sources.

Mr. Ludwick could not immediately be reached for comment.

Using air rights that he plans to purchase from the city that are available to developers in the Hudson Yards district, Mr. Ludwick will be able to raise a 700-foot tall, 380,000-square-foot hotel and residential tower on the site. All told, Mr. Ludwick, along with an Asian equity firm who he is partnering with to do the deal, will spend about $115 million acquiring the site and the air rights, according to a source.

About 65% of the development will be a hotel and the top floors of the building, totaling about 115,000 square feet, will be high-end residential condos that will target buyers from China.

In recent years, Mr. Ludwick has found considerable success catering to the influx of foreigners looking to acquire homes in the city. At the Soori for instance, an ultra-luxury condo building that Mr. Ludwick is currently building on West 29th Street, he hired an architect from Singapore and is marketing the apartments to buyers from that country.

For his new - and biggest - project, Mr. Ludwick is planning again to use an architect from the nation whose citizens he hopes will buy his condos. In this case it will be a firm based in Shanghai.

The building is just across the street from the newly-renovated Jacob K. Javits Center, making the new tower's hotels one of the closest hostelries to that convention facility.

In addition to the Soori, Mr. Ludwick's firm Black House has built other projects in the Hudson Yards area, including the Americano Hotel.

I’m guessing the location of this assemblage is possibly: 462-470 11th Avenue and 554 West 38th Street based on this listing.

http://www.masseyknakal.com/listingimages/pageflyer/pdf/462-470_Eleventh_Avenue__554_West_38th_Street_-_Setup.pdf




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This developer's other recent project, the Soori, is nice.
Yea Soori will be a great addition to the high line & is designed by a Singaporean firm. Perhaps they will be used for this project as well since the article mentions a Singaporean architectural firm will be used for this tower.
I like it! It's unique...

Also the height is 720 feet (220 meters)

:)
It is unique! But that doesn't make it great, it's decent...haha in that six rendering you could see one liberty plaza; I don't know how it made itself to midtown, I think one is enough
That's a pretty cool design, reminds me of a mix of 56 Leonard and 3 Hudson Boulevard!

It's also great to know that we will have a 220m tall tower to add to the Hudson Yards (as it's very close)
That model is far from convincing, but the renders look very cool.
Thankfully, this is just a placeholder like what we see with the Hudson Spire. This will end up getting better (hopefully).
It's horrible and I'm glad it's just a concept.

I wouldn't say its a concept any more since it's design won the competition to design this for the developer. The second the concept won, it's been converted into THE proposal with maybe a little tweak here and there IMO.

I kinda like it! Just glad it's not a boring box. Boring is safe but a little forward can be polarizing in a design which is not a bad thing either. For instance I'm glad it's not another design that had just been revealed that's a hotel by David Marx within the Yards located at 431 W 34th street. It's not bad but just wished its a bit more daring in design considering its location is within the Yards.

See below:



I'm digging the height at 720ft. That is pretty significant in the skyline considering it will not be blocked by anything taller when viewing from the West because the Javits Convention center is right in front of it.

What is clear the developments that will be rising North of 35th street of the Hudson Boulevard will be filled with pretty tall towers in within the 700-900ft range. :)

Just to put in perspective the significance in height, the tower will be taller than 55 Hudson Yards, GE building and shorter than 7 Times Square tower by just 5 feet. Pretty impressive from this development.

FYI, the developer has selected a Chinese based architect because the primary intended target for this one is the Chinese market.

:cheers:
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I'm glad the Hudson Blvd. developments are filling out and extending the Midtown plateau. But ugh. This tower feels so... random.
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It may be a bit random now, but to put things in perspective....

You have a project by the Cherit Group that will rise taller right behind it and another tower to potentially rise on its right side. So if this tower would be a boring box, you would probably think it would be part of the towers rising next to and behind as part of 1 tower. Hehe.

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^^ that would be one dense cluster of 3 towers! That's insane!

I'm all for open squares and spaces at Hudson Yards and whatnot but it's also good to see that the typical New York City density is being carried over to this side! :D

Maybe that's also the reason for the more simple box shapes on those sides joining to future builds?
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The problem I have with this one is it is like three towers in one. Couple that with two other towers touching it with their own facades and designs and you could have the most jumbled mess I've ever seen.

The individual parts like the terraces and cantilevers look good on their own, but the Girasole is how it should be done so it looks cohesive overall.

I can't believe the block isn't being consolidated, surely one tower can yield more profit than three.
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^^ agree but Phase 2 of the Hudson Boulevard, your going to see these kind of assemblages unlike the whole block Girasole kind because this section are zoned to be primarily residential mix use unless you get the twin tower ala Silver Tower's of the world that can take up the whole block from 11th Ave to the Blvd.
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Thanks for pointing that out, VG. Depending on the neighboring buildings, the massing at least may be less distracting (although as Funky points out, it could just be a crazy clash if they're anything more elaborate than basic boxes).

My main sticking point right now is... what the hell Chinese Lanterns are we talking about? The phrase immediately brings to mind the red orbs with the tassels, but that's clearly not it. After digging a little further, I guess it's supposed to be representative of these Kongming "sky lanterns" that get released en masse for various festivals:

photo from thailantern.com.au

Looking at it again, I suppose I can see it in the "stacked" upper boxes, but I'm baffled by the apparent randomness of the size and spacing.
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One of the best designs for New York in ages!
Thanks for pointing that out, VG. Depending on the neighboring buildings, the massing at least may be less distracting (although as Funky points out, it could just be a crazy clash if they're anything more elaborate than basic boxes). My main sticking point right now is... what the hell Chinese Lanterns are we talking about? The phrase immediately brings to mind the red orbs with the tassels, but that's clearly not it. After digging a little further, I guess it's supposed to be representative of these Kongming "sky lanterns" that get released en masse for various festivals: photo from thailantern.com.au Looking at it again, I suppose I can see it in the "stacked" upper boxes, but I'm baffled by the apparent randomness of the size and spacing.
Yea I get what ya guys are saying and hopefully the architects on the adjacent developments will design to compliment this tower.

Seems like this tower is being fast tracked by Black House considering they just closed on this parcel and had already held a competition to design this one. Since this tower is being marketed primarily to the Chinese and a Chinese Architect has been selected, I would not be surprised Black House has already secured or near secured financing for this tower with Chinese investors.

Also, I wonder the height of this one will force Chetrit who will be building behind this tower to force him to build even taller at a near or super tall height to offer better West facing views looking over the Hudson. It's been reported that Chetrit is buying more air rights to go taller. I would not be surprised. :D
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I think this design is stellar. Take a look again at this picture. I wish there were a view of the other side of this thing. At least this first big cutout (hopefully the next big cutout as well) makes it appear as if each large section is suspended between the concrete or stone clad wall shown in this pic and the building core. The design challenges visual expectation by appearing to breaking up the conventional tubular structure of the building in a rather unorthodox way. This combined with the contrast of the concrete or stone against the glass make those glass sections feel lighter almost like they are floating. As such I can see how the inspiration for this design may have come from Chinese sky lanterns

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