Yea Soori will be a great addition to the high line & is designed by a Singaporean firm. Perhaps they will be used for this project as well since the article mentions a Singaporean architectural firm will be used for this tower.
A development site, along with additional air rights, at the corner of 11th Avenue and West 38th Street is set to sell for $115 million, according to Crain's. The site is comprised of five parcels and it's part of the Hudson Yards Special District, which allows for the purchasing of air rights from the city. The buyer is reportedly Sean Ludwick of the residential firm Black House, who is developing the Soori High Line on West 29th Street. Ludwick is partnering with an Asian equity firm in the deal, and he plans to construct a 700-foot tall, 380,000-square-foot hotel and condo tower.
700-foot tower to rise on West 38th Street (Hudson Yards)
http://www.crainsnewyork.com/articl...84/700-foot-tower-to-rise-on-west-38th-street
The builder of one of the most exclusive condo buildings in Hudson Yards is about to do his biggest deal yet in the fast-changing West Side neighborhood. Sean Ludwick, who operates the residential development firm Black House, has reached an agreement to acquire a group of parcels on the corner of West 38th Street and 11th Avenue, according to sources.
Mr. Ludwick could not immediately be reached for comment.
Using air rights that he plans to purchase from the city that are available to developers in the Hudson Yards district, Mr. Ludwick will be able to raise a 700-foot tall, 380,000-square-foot hotel and residential tower on the site. All told, Mr. Ludwick, along with an Asian equity firm who he is partnering with to do the deal, will spend about $115 million acquiring the site and the air rights, according to a source.
About 65% of the development will be a hotel and the top floors of the building, totaling about 115,000 square feet, will be high-end residential condos that will target buyers from China.
In recent years, Mr. Ludwick has found considerable success catering to the influx of foreigners looking to acquire homes in the city. At the Soori for instance, an ultra-luxury condo building that Mr. Ludwick is currently building on West 29th Street, he hired an architect from Singapore and is marketing the apartments to buyers from that country.
For his new - and biggest - project, Mr. Ludwick is planning again to use an architect from the nation whose citizens he hopes will buy his condos. In this case it will be a firm based in Shanghai.
The building is just across the street from the newly-renovated Jacob K. Javits Center, making the new tower's hotels one of the closest hostelries to that convention facility.
In addition to the Soori, Mr. Ludwick's firm Black House has built other projects in the Hudson Yards area, including the Americano Hotel.
I’m guessing the location of this assemblage is possibly: 462-470 11th Avenue and 554 West 38th Street based on this listing.
http://www.masseyknakal.com/listingimages/pageflyer/pdf/462-470_Eleventh_Avenue__554_West_38th_Street_-_Setup.pdf
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Yea Soori will be a great addition to the high line & is designed by a Singaporean firm. Perhaps they will be used for this project as well since the article mentions a Singaporean architectural firm will be used for this tower.This developer's other recent project, the Soori, is nice.
It's horrible and I'm glad it's just a concept.
Yea I get what ya guys are saying and hopefully the architects on the adjacent developments will design to compliment this tower.Thanks for pointing that out, VG. Depending on the neighboring buildings, the massing at least may be less distracting (although as Funky points out, it could just be a crazy clash if they're anything more elaborate than basic boxes). My main sticking point right now is... what the hell Chinese Lanterns are we talking about? The phrase immediately brings to mind the red orbs with the tassels, but that's clearly not it. After digging a little further, I guess it's supposed to be representative of these Kongming "sky lanterns" that get released en masse for various festivals: photo from thailantern.com.au Looking at it again, I suppose I can see it in the "stacked" upper boxes, but I'm baffled by the apparent randomness of the size and spacing.