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NEW YORK | Jade Hotel | 200ft | 13 fl | Pro

4026 Views 7 Replies 6 Participants Last post by  Opulentus


Jade Hotel Taps Kaufman for Expansion That, Wow, Looks Nice

The Jade Hotel, a boutique Prohibition-themed Greenwich Village outlet that opened in 2012, is expanding. One will be near Bryant Park, the other near the South Street Seaport, and the third in Miami, the Journal reported earlier this week. Developer Gemini Real Estate Advisors said that the Bryant Park location will be at 34-36 West 38th Street, and that the design will be inspired by early 20th-century McKim Mead & White buildings, executed by Gene Kaufman (project architect) and Atelier & Co (exterior and interior designer)—who collaborated on the first outpost, too. But wait, that Gene Kaufman? And it looks that prewar/historic/contextual/good? Well, color us surprised. Atelier & Co must be a good influence. The Bryant Park Jade is slated to open in late 2015.

*height is estimated
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Wow! Looking forward to see how it will turn out when built.
Looking forward to seeing this built. One of the very few skillfully-designed neoclassic buildings, in my opinion. It could literally have been built in the 20s without a problem.
Hopefully it will be as big a success as the Willow Hotel, which also had some neo-classic elements.
Looks pretty fancy. I'd be too intimidated to stay in a place like this, but then I probably couldn't afford it.
Any updates on this? The google maps street view (from Oct 2014) shows the buildings on the site being demolished.
I'm surprised that such architectural talent exists in the 21st century.
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