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One Times Square is receiving a new facelift... again and it looks awful.... again
The New Year’s Eve ball-drop tower, watched by thousands of wide-eyed Times Square holiday revelers, will soon be for fun for visitors inside, too.

Owner Jamestown plans a half-billion-dollar transformation of One Times Square, the long-empty building where Broadway and Seventh Avenue cross West 42nd Street. The 118-year-old tower now serves as a mast for LED advertising signs and as the site of the world-famous ball-drop.

The 26-story structure will have an all-new look by 2024, including a new facade and new windows. An indoor, 12-floor visitors center is to have a Times Square museum, interactive and virtual-reality experiences, and an outdoor viewing deck overlooking the “Crossroads of the World.”

A new public plaza on the tower’s east side will replace an unsightly construction site. A newly opened subway entrance is part of the project.

The famous, north-facing LED signs that light the entire “Bowtie” north to West 47th Street will remain in place and the ball-drop will also function during reconstruction.

“Advertisers will be able to continue to broadcast their messages to the Times Square crowds throughout the construction period,” Jamestown president Michael Phillips said.
 

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Excelsior!
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The venerable landmark is set to receive yet another overhaul


Jamestown has snagged $425 million in debt from JPMorgan Chase to refinance its existing loans on sign-studded One Times Square — home to the New Year’s Eve ball drop — and renovate the 25-story tower, according to public records and a source close to the deal.

The financing covers most of the $500 million that Jamestown plans to spend revamping the 118-year-old building to open 12 new floors to the public, install a rooftop viewing deck and integrate virtual and augmented reality experiences into the property, Commercial Observer previously reported.





 

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@Hudson11 There is already a thread:
 

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