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NEW YORK | Virgin Hotel - 1227 Broadway | 145m | 476ft | 38 fl | Prep

The Lam Group which bought several parcels Between 1205 and 1227 Broadway in 2011-12 are planning a large Virgin Hotel.

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http://commercialobserver.com/2014/06/virgin-hotel-to-soar-38-stories-in-nomad/

A new Virgin Hotel, slated to open in a couple of years on the block front on Broadway from 29th to 30th Streets, will be a VOA Associates-designed glass building rising 38 stories,Commercial Observer has learned.

The 440,000-square-foot hotel, developed byLam Group, will have 489 rooms, three restaurants, banquet space and 100,000 square feet of retail, said Keith Lam, managing director of construction at Lam Group. The retail will be on the first four floors, with the fourth floor including 12,000 square feet of outdoor space for a restaurant tenant to lease.

In 2011 and 2012, the Lam Group bought the adjacent 1227 Broadway, 1225 Broadway and 1205 Broadway, across from the trendy Ace Hotel, for $88 million. “We’re Chinese and the 8 number is a lucky number,” Mr. Lam said. At one point, the firm had considered constructing two different hotels on the parcels, but now it will be one big Virgin Hotel.

From 2013:

NGKF to lease retail component of Flatiron hotel project

Lam Group development will include 300-room Virgin Hotel
June 25, 2013 08:30AM

Developer Lam Group has tapped the retail and hospitality division of Newmark Grubb Knight Frank to lease the retail portion of its forthcoming 400,000-square-foot hotel and retail project in the Flatiron District, according to Real Estate Weekly.

The project will include a 300-room Virgin hotel, slated to open in 2016. A second, 300-room hotel will soon be announced, and should also be open for business in 2016.

NGKF’s Rika Lisslö, Ross Perlman and Neal Golden will spearhead leasing efforts for the 100,000-square-foot retail section, which will occupy the entire block frontage on Broadway from 29th Street to 30th Street.

“It was important to choose a leasing team that understands the relationship between hotel demographics and the connected retail space,” Lam Group CEO John Lam said in a statement to Real Estate Weekly. “This isn’t about filling retail fronts. It’s about creating an exciting, memorable all-around experience.”



http://newyorkyimby.com/2014/08/first-look-1225-broadway-future-40-story-virgin-hotel.html
 

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First Look: 1225 Broadway, Future 40-Story Virgin Hotel (More in link)
http://newyorkyimby.com/2014/08/first-look-1225-broadway-future-40-story-virgin-hotel.html





Sam Chang of the Lam Group is developing. The site is located at 1205-1225 Broadway, between 29th and 30th Streets.
The hotel will span 300,000 square feet, while the podium will measure 100,000 square feet. While the “Virgin” branding will likely be a significant draw in and of itself, the retail will be the most important part of the development, and the scale of the project will be much larger than typical buildings on Broadway.

The Virgin Hotel will stand approximately 40 stories tall, which is enough for local prominence, but will leave the building undistinguished on the overall skyline
Per the tipster, construction is slated to begin in mid-2015.
 

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Let's Revive our Cities
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This is a really nice one and demolition is still underway!


 

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^^
Oh Heyyyyy: Sneak Peek at What Virgin New York Will Look Like
http://www.hotelchatter.com/story/2014/12/8/185624/223/hotels/Oh_Heyyyyy%3A_Sneak_Peek_at_What_Virgin_New_York_Will_Look_Like_






VOA Architecture will serve as both architect and interior designer, while The LAM Group is the developer behind it. Yaddi, yaddi, yadda. Here's a different shot of what the hotel will look like, including the retail shops. And we can expect some of the special perks that Virgin hotels are touting such as free and fast WiFi and minibar items at street prices.
the hotel won't break ground for a few more months which means the opening isn't expected to happen until 2017
 
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