awful news this is. I work with Robson Brown a lot. They have a very talented and creative team that works very well. It will be a real shame to break all of that up. I hope they can find a buyer, with such a big reputation Im sure they will.Jobs lost as Newcastle advertising firm collapses
December 1st 2010, by Iain Laing, The Journal
THE largest advertising agency in the North East has collapsed, with the loss of more than 120 jobs, less than a year after it was bought by an American company which promised to turn it into a big international business.
Newcastle-based Round 2 International-UK has appointed administrators after it hit cash-flow problems following an ambitious acquisition spree.
Administrators Zolfo Cooper yesterday went into the firm which had been formed with the takeover of profitable and established Tyneside firm Robson Brown by Los Angeles ad firm Round 2 in March.
They said that the company is continuing to trade but have announced the redundancy of around 85 staff in Newcastle, 17 in Bath and 20 in London.
The US firm had been keen to quickly build an international name for the Newcastle firm it had bought from founders Stuart Robson and Alan Brown and had doubled its size by buying well-known firms in London’s West End and in Bath.
A spokesperson for the Newcastle firm said: “Round 2 leveraged too much debt into three good solid stable businesses that have been going for years to a level which was unsustainable for our industry
Read More - http://www.journallive.co.uk/north-...-firm-collapses-51140-27746523/#ixzz16qqI03bP