Most 'luxury' items aren't of the best quality, but these companies absolutely succeed because they manage to portray and market a level of oppulance and rinse the mark-up. M&S probably do a suit of similar, if not better, quality to Hugo Boss...at a third of the price....yet we all seem to be gagging for them to open in Newcastle.
Hotel Chocolat is jumped-up Thorntons, which itself is just jumped-up quality street.
Let's just be glad a retailer who is percieved quite 'high-end' is opening up in an otherwise empty shop! Judging by the store list, we're the last place yet to get one...