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KHARTOUM | El Seref project



Dubai-based design firm, Thomas Klein International (TKI), has been appointed to develop the food and beverage component of Khartoum’s El Seref project.

Owned and managed by El Seref Tourism and Hospitality, the El Seref project spans 40,000ft². It is due to open early next year and represents a total investment of approximately $8 million.

The site was originally envisaged as a ballroom, explained Daniel During, managing partner of TKI. “The site was originally planned to be the ballroom of a five-star hotel, to be built by El Seref Tourism and Hospitality. However, the local market’s needs shifted during the construction of the site, and the owner decided to re-visit the usage of the building,” he detailed.

“We definitely have a very large area to work with, and our initial task will be to study the location and the market, and to estimate the potential demand of the location. The biggest task now is to devise exciting concepts for such a big space.”

El Seref restaurant will be situated on the riverbed of the Nile, on a historical site in Omdurman, 200m from the confluence of the White and Blue Nile. “This is definitely a very interesting project for us, as Omdurman was the ancient capital of Sudan, and the restaurant will be situated on the exact location of the site where the last battle against the British was fought,” During explained.

“When you visit the site you are still able to see the walls that protected the fighters on the site when the troops were led by Al Mahdi. Due to the location of the project, we are working on a concept that will position El Seref as a destination restaurant for both locals and tourists,” he continued.

This project is an important undertaking, noted Abdel Rahim El Sadig, general manager of El Seref Tourism and Hospitality. “The complexity of the project, the sheer size and uniqueness of the site, and the fact that it will be a first of its kind in the region, and a totally new concept to the Sudanese public, makes this a very special project,” he said.

“This, coupled with the high level of investment of the project, meant that we had to select a highly-capable F&B consultant with a proven track record to manage the project. We therefore decided to partner with TKI, as we felt they fulfil all the pre-requisites in managing our investment successfully,” concluded El Sadig.

:nuts::nuts::nuts:
 

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Interesting. A question though, why are all the developments in Sudan centered in Khartoum?
There is a tendency for real estate projects to be centered in Khartoum, but when it comes to manufacturing, industrial and development projects they can be found all over the country, for example Sudan's two single biggest development projects are the Al jazeera irrigation project which was the worlds largest irrigation project, this is located in al jazeera state and secondly the more recent merowe dam in Northern state which cost nearly 2 billion dollars and is Africa's second largest dam.
The reason why real estate projects are concentrated in Khartoum is because the population of this metropolis is more than 6 million, the next bigest city in Sudan is Port Sudan with a population of 500,000. Simply Sudan doesn't have any other cities to date which are big enough to support a shopping mall or major highrise.
 

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Djibouti
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There is a tendency for real estate projects to be centered in Khartoum, but when it comes to manufacturing, industrial and development projects they can be found all over the country, for example Sudan's two single biggest development projects are the Al jazeera irrigation project which was the worlds largest irrigation project, this is located in al jazeera state and secondly the more recent merowe dam in Northern state which cost nearly 2 billion dollars and is Africa's second largest dam.
The reason why real estate projects are concentrated in Khartoum is because the population of this metropolis is more than 6 million, the next bigest city in Sudan is Port Sudan with a population of 500,000. Simply Sudan doesn't have any other cities to date which are big enough to support a shopping mall or major highrise.
WOW! I always thought Port Sudan had a higher population! Thanks for clearing that.

But it would be in Sudan's interest to develop the other regions to avoid any more troubles (secessionists, rebel groups etc...)
 

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Thomas Klein prepares Sudan project plan
Dubai: Mon, 12 Mar 2012

Thomas Klein International (TKI), a Dubai-based hospitality consultant, has prepared the final layout plans of Souk Al Housh, which will form a part of the El Seref Tourism and Hospitality project in Khartoum, Sudan.

Featuring a restaurant and 28 stalls selling fresh produce, Souk Al Housh will be the largest outlet located within the 35,000 sq ft destination, and is due to open in August, 2012.

“Souk Al Housh will offer traditional Sudanese cuisine, and will be a truly unique space recreating a Souk layout and experience where customers are brought back to a time and place when the ingredients were at the core of the food they ate,” explained Daniel During, principal and managing director of Thomas Klein International.

“Similarly, the interior design was inspired by the ancient street markets and souks, and we have created similar courtyards and alleys throughout the restaurant, to create an authentic dinging experience.”

The food and beverage concept was designed after scouring the country to learn about traditional cooking methods, recipes and ingredients.

“We had to learn a lot about Sudanese cooking, and after many excursions to back streets, rural and urban settings, we found a truly wonderful ‘undiscovered’ cuisine coupled with ingenious cooking methods that people had passed down for millennia,” said During.

“There is a lot of emphasis on rich smoky charcoal flavours and fresh herbs, and we really wanted to showcase Sudanese traditions in a way that would make the Sudanese proud of what their land has to offer. Most of all, we were inspired to create a place that would appeal to Sudanese families and foreigners alike.”


TKI worked with several local and international companies to replicate the ancient Sudanese cooking methods while meeting modern standards of food quality, hygiene and safety. El Seref will have its own on-site slaughterhouse and butchery, as well as a fishmonger. Local breads will be baked on site, and most vegetables and herbs will be sourced in Sudan.

The main focus was to create a buzzing, dynamic food hall/market concept, rich in sights and sounds, that truly celebrates the native cooking of Sudan. The project will feature 28 different food stalls, including a spice market, fruit and vegetable market, a deli, bakery, pastry shop, as well as a butcher and fishmonger.

Thomas Klein International worked closely with Iskan, a Khartoum-based design company, for the design of El Seref, which is owned by El Seref Tourism and Hospitality and will encompass three distinct food and beverage outlets, offering a range of different cuisines in one convenient location.

The additional outlets are Cilantro - an Egyptian coffee shop franchise - as well as The Third Space, which will serve both pasta and sushi. Both projects are still under design, and the opening dates are still to be confirmed.

TKI provides full consultancy support to the restaurant and hotel industry. The company has dedicated divisions for concept creation, financial studies, gastronomic development, management, technical kitchen planning, interior architectural designs and branding. – TradeArabia News Service

Source :http://www.tradearabia.com/news/TTN_214038.
 

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Jörn Hagendorf has been appointed as general manager of the El Seref complex in Khartoum, Sudan.

His appointment was announced earlier this month following the news that Thomas Klein International (TKI), Dubai-based hospitality consultants, has been appointed to take over the operations management contract for the entire El Seref complex.

“Jörn brings a wealth of experience in the hospitality industry to the El Seref project, and he will be responsible for all the pre-opening stages of the site, as well as the operations once the project is launched,” said Daniel During, principal and managing director, Thomas Klein International.

“We are extremely excited to have him on board, and we know he will do an amazing job in launching the largest fully indoor and air-conditioned restaurant operating in Africa.”

A German national, Hagendorf moved to the Middle East in 1998 to join the opening of The Ritz-Carlton, Dubai as restaurant and food and beverage manager.

After three years in Dubai, Hagendorf joined the opening team of The Ritz-Carlton, Rose Hall in Jamaica as food and beverage manager, and later returned to the UAE in 2003 where he worked for several key hospitality operators in regional positions, based out of Dubai.

Most recently he was with the Landmark Group in Dubai, where he developed and implemented the Gourmet Station retail food concept across the region.

The El Seref complex is a 35,000 square foot destination in the Omdurman area of Khartoum, and will encompass three distinct food and beverage outlets, offering a range of cuisines in one location.

The largest of the three restaurants is Al Housh, based on a traditional Sudanese market concept. The outlet will feature 25 live cooking stations and stalls selling fresh produce, and will have a seating capacity of 600.

The complex will also feature the first Cilantro Cafe in Sudan, which is part of a popular Egyptian coffee shop franchise, and will seat 250 diners.

The Third Space will be the smallest of the three outlets with 150 seats, and will serve both sushi and pasta.

The El Seref complex is scheduled to open in mid-August this year, with Al Housh and Cilantro due to open just in time for Eid Al Fitr. The Third Space is due to open later near the end of 2012.
 
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