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Whiskey Tango Foxtrot
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Discussion Starter #1 (Edited)
A 2 million sq. ft. multi-phase retail and residential megadevelopment in Center City.

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East Market



Few projects have been as hyped to being transformative than East Market, a complicated, multi-phase project involving the demolition of the former Snellenburg & Company department store ’s faded, squat aluminum-corniced stump, the renovation of the Snellenburg’s men’s store, and one of the city’s oldest skyscrapers, the Stephen Girard building. Going up where the department store once stood will be two large new retail podiums; one will have a residential tower above and the other will be underpinned to support them. Ludlow Street will be reimagined as a shopping street, while a new pedestrian street, Chestnut Walk, will run through the site from Market to Clover Streets, between the Stephen Girard building and the former Snellenburg men’s store–about halfway been 11th and 12th Streets.

Designed by BLT Architects–the same firm behind 3601 Market and 38Chestnut–the new buildings will both have stonework bases with corner curvature reflecting the PSFS Building’s design across the street. The curving corner then segues into a tower section on the eastern building that, likewise, clearly takes its design cues from its famous neighbor: while utilizing the same kinds of façade treatments as the firm’s University City projects, the massing of the structure is a clear reference to PSFS, with a subtle setback and green roofs on either side of the tower’s bulk. The western structure will be built as just the podium, with future plans for a tower that would be a sister to the eastern one.

What is most notably a departure, however, is that, where a massive floor-to-ceiling window rounds the corner on the PSFS building’s second floor–the former main banking hall–East Market will put landmark digital billboards much like the ones recently installed on the old Lits building, billboards that are also evocative of the ones supposed to go onto the Gallery. Bright lights, including those of the recently approved street ads, will transform Market Street. Time to get used to it.

In some ways the design of this project is like that of a shopping mall (BLT also designed the Gallery). The pedestrian streets–Ludlow Street and Chestnut Walk in Phase I and, potentially, Clover Street in Phase II–will be similar to mall concourses, with new stores littering what will be a heavily commercial block.

BLT’s plans preserve the block’s fine-grained urbanization–a perfect diorama of the city and how it interfaces with smart, new development. Most of the renovated buildings will remain office space, outside of new commercial spaces on the ground floors.

More than just being the most important project on East Market Street in a generation, the East Market project serves as a benchmark and crowning example of what all new developments in the city could and should be.

[...]

http://hiddencityphila.org/2015/02/under-inspection-five-residential-projects-currently-breaking-ground/




[URL="http://www.nreadevelopment.com/Projects/GirardSquare.aspx



In December 2011, NREA invested in a joint venture with a local Philadelphia developer to acquire a majority interest in Girard Square, a 4.35 acre development site, located in Center City, Philadelphia. Girard Square is currently configured as a four building, 830,000 square foot complex spanning a full block in the heart of Center City Philadelphia, two blocks east of City Hall.

NREA Development Services (“NREADS”) has been retained by ownership to create a new mixed use development plan for the site. Girard Square will ultimately be a new landmark in Philadelphia. The project will be an exciting combination of pedestrian oriented retail, new residential rental apartments, parking, signage, and hospitality uses. Although the site can accommodate approximately 4.3 million square feet of development, the challenge for the NREADS team will be to create a phased plan that maximizes density within the limits of what the local Philadelphia economy can support. NREADS has assembled a uniquely creative and seasoned team to assist in their efforts. Once a phased development plan is completed, NREADS expects to serve as the lead developer on the project, with our local partner playing a key role providing critical local expertise.
HUGE renders: http://www.nreadevelopment.com/Portals/1/projects/131125 New Market Street Building View.jpg

http://www.nreadevelopment.com/Portals/1/projects/131125 Ludlow View.jpg



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Previous plans included this pre-crash monster that would
have obscured views of the PSFS Building from the Delaware River:


http://philaphilia.blogspot.com/2011/08/old-ass-building-of-week-august-8th.html


Post-crash, a sleek 4 story retail stump was suggested:


http://philaphilia.blogspot.com/2011/08/old-ass-building-of-week-august-8th.html


The site is currently occupied by a dingy 1970s retail block at 1100 Market St:


http://www.ocfrealty.com/naked-philly/market-east/market-east-billboards-target



Much more to come as plans for this site firm up...
 

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Whiskey Tango Foxtrot
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55,633 Posts
Discussion Starter #4
Under Inspection: Five Residential Projects Currently Breaking Ground

Though we haven’t yet seen any groundbreaking architectural choices, developers are giving new, large-scale developments more thoughtful, aesthetically-pleasing design than they have had in generations. Construction materials are of higher-quality, façade treatments are more interesting and expressive, and the buildings themselves are increasingly urban-minded, privileging retail uses at street level and deemphasizing parking. Even so, the trend doesn’t hold true for every project. Here we look at five apartment projects that recently broke ground and consider the quality of each one.
East Market

 

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Hoping that this and the plan for the gallery will change east market street into the street it use to be when all the big name stores were there
 

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Let's Revive our Cities
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