Well thats interesting because i quite frequently go to rundle mall and i have noticed that the sign is pretty new!!, so maybe its finally got the go ahead? i tried searching the company but havnt found anything, but anyways would be really cool to have it happen, cause it might start a trend along with rundle convergence!!The owners of City Cross got council approval for a big screen a few years ago (back when Hardly Normals was built). It never happened, for some reason.
The problem with Renascence is that billboards would attract more attention to its ugliness.On that note, some of the more modern buildings in Rundle Mall do need a bit of tarting up. A few well placed ‘tasteful’ billboards would help, such as all over the Target car park or the west side of Renascence Tower (aka Toys R Us).
Rundle St is 10 meters away from his suggested location, so I don't think its a bad idea.Louis Vuitton would be better suited along Rundle St or King William Road, Hyde Park compared to Rundle Mall.