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Tanjung Rhu Resort eyes niche market
By Vasantha Ganesan
Published: 2009/09/01

LUXURY hotel Tanjung Rhu Resort Langkawi plans to build villas at the 8ha resort to capture a new and niche market segment.

A total of 20 villas with private swimming pool are scheduled to be built and completed by end-2011.

"We expect to open five or six of the four-bedroom pool villas in the fourth quarter of 2010 and the remaining in 2011," general manager IZ Melvin said.

"This concept is popular in resort islands like Bali, Phuket and Koh Samui ... but there are only two resorts in Langkawi offering luxury villa accommodation.

"We want to target a niche group especially those who want privacy," he said.

Tanjung Rhu is owned by Tanjung Rhu Land Sdn Bhd and operated by hospitality group Signforce Sdn Bhd.

The 136-rooms are set to undergo some changes, to keep the hotel fresh and more relevant for its market mix. Its last upgrade was in 2005.

The property, owned by Promet Bhd, was originally built as an apartment in 1991. In 1993, the current owners bought the property and converted into a hotel and brought in Radisson Hotels & Resorts Group to operate the property.

Then in June 1999, Signforce took over the management of the hotel. Melvin, who is also Signforce's chief operating officer said that since its entry the average room rate (ARR) at the resort has swelled.

"When Signforce came in the ARR was RM350. Since then, our rates have picked up at an average of 9 per cent to 12 per cent year-on-year," Melvin to Business Times during a recent visit to his resort.

The hotel last year filled 62 per cent of its rooms and enjoyed RM1,500 per occupied room for two which includes food and beverage. About 95 per cent of its guests eat at the hotel and contribute towards 34 per cent of food and beverage revenue.

Last year, Tanjung Rhu's gross operating profit (GOP) was 52 per cent. GOP is gross revenue (from rooms, food and beverage, laundry or business centre) minus cost of operations (wages, electricity and amenities).

This year, however, as a result of the global economic downturn and the H1N1 flu, the hotel is expected to see occupancy slip to 58 per cent and per occupied room spend to be RM1,450.

On a more positive note, business in July 2009, saw a sharp improvement with occupancy reaching 80 per cent.

The hotel predominantly caters to the leisure group from the UK, Japan, Australia, Holland and France.

Only 12 per cent of its business is the corporate crowd which is mostly during the Langkawi International Maritime and Aerospace Exhibition.

When asked on how Tanjung Rhu emerged as the top three on the island in terms of rates despite being a locally-owned hotel, carrying a local name and run by locals, Melvin said that it has to do with the hotel's guest experience.

"When it comes to leisure accommodation, people not necessarily look for a brandname but rather an experience. Our biggest selling point is, we sell experiences," he said.

And in support of this, he said, a quarter of its guests are repeat visitors.

44,615 Posts
Discussion Starter · #27 ·
Langkawi to woo UK tourists

LANGKAWI: The Langkawi Development Authority (Lada) has intensified its tourism promotion by picking London as its new target after the success of its missions to India, the former Soviet republics, Dubai, Indonesia and Singapore.

Lada general manager Azman Umar said the agency would participate in the Malaysian Tourism Promotion Board's mission to London from Nov 9 to 12.

He said statistics from the Lada tourism unit showed that 100,831 tourists from the United Kingdom visited Langkawi last year while the figure for the first seven months of this year was 53,123 tourists.

"London was chosen based on the encouraging market there besides Singapore, Thailand and Australia."

He said that a second promotion to Singapore would be held from Nov 13 to 15. The first mission to that republic was made in May.

Lada would take part in the International Travel Expo in Vietnam from Oct 1 to 3 to woo tourists from the Asean member nations to visit Langkawi.

On the promotions to the former Soviet Union republics namely Estonia, Latvia and Lithuania in June, he said they had received good response.

Following the promotions, 10 representatives from travel agencies and the media from the countries concerned would visit Langkawi for five days from Sept 9 to have a better knowledge of the resort island. -- Bernama

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Langkawi is too boring.....

like a dead town.......

much boring than Kuching....

despite beautiful beaches and still far left behind Phuket when it comes to city life, entertainment, shopping....

i just wish Langkawi at least be as Penang....

should government open up Langkawi for property development?

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Langkawi is too boring.....

like a dead town.......

much boring than Kuching....

despite beautiful beaches and still far left behind Phuket when it comes to city life, entertainment, shopping....

i just wish Langkawi at least be as Penang....

should government open up Langkawi for property development?

I say no... I prefer Langkawi remains the way it is, which is a good chilled out place, not littered with sex tourist from Nothern Europe like Phuket, or polluted and over-populated like Penang.

Langkawi should go high end, and be like St Barthelemy in the Carribean, or Costa Smeralda in Sardinia, Italy. Both place has a relatively small crowd compared to other more popular resort destination, but their economic yield are far more superior. We should woo high quality tourist - go for quality, not quantity.

A tourist who stay in an expensive suite at a Four Seasons hotel can generate more cash to local economy than say, a dormitory full of backpackers in an RM 20 /bed hostel. Why? because those high end tourist are more likely to indulge on services like yacht charter, horseback riding, gourmet dining or club hopping.

Anyway...this is just my two cents worth...

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Top 5 World's Scariest Bridges (is it that scary!!!:) )

1. Crazy Curves: Langkawi Sky Bridge, Kedah, Malaysia
This incredibly unique curved pedestrian cable bridge off of Pulau Langkawi island's Gunung Mat Chinchang peak stretches about 400 feet and stunningly sits more than 2,200 feet above sea level. With breathtaking views of the Andaman Sea and nearby islands, this engineering marvel is an acrophobe's nightmare.

2. Forest Gulp: Capilano Suspension Bridge, North Vancouver, British Columbia
Beautifully set across a canyon spanning a lush forest of fir trees, this suspension bridge is also a spine-chilling 450-feet long and 230-feet high over North Vancouver's Capilano River. The bridge is crossed by nearly one million travelers every year, and countless who just wish they decided not to look down.

3. Cope-on-a-Rope: Carrick-a-Rede Rope Bridge, Antrim, North Ireland
Once used by local fisherman to check their salmon nets by hanging them off the side of the bridge, this gorgeous yet intimidating 60-foot long and nearly 100-foot high rope bridge connects picturesque Carrick Island to the mainland. Not for the faint of heart, the challenge of crossing the bridge, as well as amazing views of Scotland and Rathlin Island, draws hundreds of thousands of intrepid visitors a year.

4. Terrifying Trift: Trift Bridge, Gadmen, Switzerland
Originally built by a power company to allow access to the Trift Glacier below and set in the mountains of the Bernese Oberland, the Trift Bridge is reported to be among the longest pedestrian suspension bridges in the world, at approximately 550 feet in length. As the bridge also stands more than 300 feet above the Triftsee Lake, don't mistake those yelps for yodels.

5. Royal Flushed: Royal Gorge Bridge, Canon City, Colorado
Proclaimed as the highest suspension bridge in the world, this attraction looms more than 1,000 feet above the Arkansas River, and is suspended from towers 150 feet high above it in the Grand Canyon. The more than 1,200 foot long wood-planked walkway provides a uniquely gorgeous view of the canyon, but chills come with the package.

"These striking bridges serve more than just practical purposes and are actually tourist attractions in their own right," said Christine Petersen, chief marketing officer for TripAdvisor. "But beware to those with a fear of heights, as these staggering man-made monoliths can literally leave travelers breathless."

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Wooing yacht owners to register vessels in Langkawi
By Kang Siew Li Published: 2009/09/22

THE Transport Ministry has stepped up efforts to attract yacht owners from all over the world to register their vessels in Langkawi.

There are now 130 yachts and 26 yachting entities registered with the Langkawi International Yacht Registry (LIYR), but targets 150 yachts by the end of the year, the ministry's special maritime adviser Datuk Captain Abdul Rahim Abd Aziz said.

"Spearheading the ministry's efforts is secretary-general Datuk Zakaria Bahari. To date, vessels registered with the registry include those from the US, France, the Netherlands, Singapore, Thailand, New Zealand, Italy and Indonesia," he told Business Times in an interview.

LIYR, which is operated by the Marine Department, was launched in October 2003 by the then Prime Minister Tun Dr Mahathir Mohamad to help make Malaysia and Langkawi better known to yacht owners throughout the world and promote tourism.

"However, there was not much activity (to attract yacht owners to the registry) until 2007, when the momentum picked up and we became more recognised in the yachting industry," said Abdul Rahim.

Abdul Rahim has been tasked among other things to promote LIYR and is going to various media to do so.

However, he is aware that the local registry faces stiff competition from established international yacht registries like Bahamas, British Virgin Islands, Cayman Islands, Bermuda, Panama and the US.

"For instance, many yacht owners in the US choose to register their vessels in the Caribbean region such as Bahamas, Cayman Islands and Seychelles.

"And in the Mediterranean, you have popular port of registries in Barcelona, Marseilles and Monaco," he said.

Nearer to Malaysia's shores are fast growing yacht registries like Singapore, Hong Kong, Perth, Melbourne and Auckland.

Still, the yachting industry remains one of the fastest growing in the world.

"By having Langkawi-registered yachts, it would make the island and Malaysia better known as the vessels would be flying the registry's flag," said Abdul Rahim, adding that the country's marinas can take yachts of 12m to super yachts of 200m and offer world-class facilities.

They include the Royal Langkawi Yacht Club, Rebak Marina and Telaga Harbour in Langkawi; Admiral Marina and Avillion in Port Dickson; the Royal Selangor Yacht Club; Tanjong City Marina in Penang, Sebana Cove in Johor; and Sutera Harbour Marina in Sabah.

The Langkawi International Yacht Registry has competitive registration fees of between RM1,140 and RM3,800, depending on the vessel's tonnage.

"In addition, companies that had registered their yachts in the island are allowed to carry out activities in yacht-related businesses such as construction, servicing and repair," said Abdul Rahim.

According to the International Ship and Aircraft Registries, every yacht has to be registered in an internationally recognised jurisdiction to provide proof of nationality and ownership.

A yacht assumes the nationality of the jurisdiction where it is registered, and is therefore subject to the regulations laid down by the governing register.

44,615 Posts
Discussion Starter · #36 ·
The Danna - a 'gift' from Tradewinds to Langkawi
By Vasantha GanesanPublished: 2009/09/28

TRADEWINDS Corp Bhd (TCB) (4804), a company controlled by businessman Tan Sri Syed Mokhtar Al-Bukhary, will open its RM170 million luxury accommodation in Langkawi called "The Danna" in July next year.

The Danna, to be positioned in the same league as the existing Tanjung Rhu Resort and The Datai, will be built, owned and operated by TCB, its chief executive officer Shahrul Farez said.

This property will be the group's third hotel on the legendary island after the three-star Mutiara Burau Bay Beach Resort and the five-star Meritus Pelangi Beach Resort & Spa, Langkawi.

Shahrul said TCB's decision to open the property in Langkawi was prompted by the high average room rates (ARRs) that the island garners.
Malaysia is said to have one of the lowest if not the lowest ARRs in the world. Langkawi, how-ever, boasts the highest room rates compared with any other places in Malaysia, even that of Kuala Lumpur.

The Danna is derived from the Sanskrit word, denoting "Gift".

Shahrul said the new hotel, located in Telaga Harbour Park and neighbouring Burau Bay, will have 130 rooms.

In 2007, TCB's 70 per cent owned Tradewinds Hotels & Resorts Sdn Bhd bought Benua Perdana Sdn Bhd, which owned the partially completed hotel.

This property sits on a 11,363 sq m site, which is on a 55-year lease from the Langkawi Development Authority (Lada).

The market value of the property as appraised by Rahim & CO in May 2007 was RM100 million, on a completed basis.

Shahrul declined to reveal the hotel's anticipated occupancy and ARR in the first year of operations.

However, luxury resort Tanjung Rhu Resort last year saw a gross operating profit (GOP) of 52 per cent and raked in RM1,500 per occupied room per night for two, including food and beverage.

GOP is gross revenue (from rooms, food and beverage, laundry or business centre) minus cost of operations (such as wages, electricity and ameni-ties).

Mutiara Burau Bay, meanwhile, enjoys an ARR of RM195 per night. The hotel is owned by Lada and managed by Mutiara-TCB Hotel Management Sdn Bhd, a member of the TCB group.

Meritus Pelangi is owned by TCB, but managed by Singapore Meritus International Hotels Pte Ltd. The property is TCB's best performing hotel in terms of ARR.

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Langkawi bridge will cause traffic jam, says Dr M

LANGKAWI, Sat: Former prime minister Tun Dr Mahathir Mohamad said there is no need for the government to build a bridge linking Pulau Langkawi and the mainland as it will only cause traffic congestion on the island.

He said if too many vehicles converged on Langkawi, it would create traffic congestion and hamper efforts to turn the island into a tourist destination of international standard.

He said this when asked to comment on the request by the Langkawi Umno division head, Datuk Nawawi Ahmad, that the government build a bridge between the island and the mainland through Kuala Perlis for the convenience of the people on the island.

Nawawi said the islanders had requested that the bridge be constructed as this would save cost and time for them to travel between the island and the mainland.

Dr Mahathir said Langkawi would develop rapidly into a popular tourist destination because several villages such as the French Village, Italian Village and British Village had been created. -- BERNAMA
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