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Five architects shortlisted for RM1bil job

KUALA LUMPUR: Sime Darby Sunrise Development Sdn Bhd (SDSD) has shortlisted architectural companies to send in their designs for its RM1bil mixed development project in Bukit Jelutong, Shah Alam.

The five are award-winning architectural firms, namely BIG, J&H Boifills, Benoy, DP Architects and Hijjas Kasturi, who are renowned for their forte in commercial developments and excellent achievements.

Datuk Tong Kooi Ong: We are confident of being successful.

“Our design participants were selected based on their vast and relevant experience in the comprehensive mixed development, international exposure and commitment to sustainability,” Sunrise Bhd’s executive chairman Datuk Tong Kooi Ong said in a statement yesterday.

The shortlisted architects are expected to present their design concept to the SDSD board of directors on Aug 13, 2010 and the winner would be announced at a later date, he said.

On the project in Bukit Jelutong, which would be a 50-50 joint venture between Sime Darby and Sunrise, he said the company was confident of it being as successful as its other projects.

“Having completed three commercial developments under the Sunrise brand, we are confident of replicating our success in Mont’Kiara to other geographical location, setting the benchmark for creative, contextual design and achieving a sustainable development of long-lasting architectural quality,” he said.

Bukit Jelutong is a self-contained and an excellently planned community spread over 2,200 acres of prime freehold land.

It is well served with a transportation network that link to the other towns in the Klang Valley via expressways.

Meanwhile, SDSD’s mixed development project will cover 21 acres and will be part of the strategically planned Bukit Jelutong Commercial Centre that span 120 acres.

The project will have a gross built-up area approximately 2.7 million sq ft, consisting of 80% for retail namely shop-offices and office-suites and 20% for serviced apartments.

Work will begin next year and the project will be developed in five phases and completed in seven years.
– Bernama

13,454 Posts
City&Country: Landmark development for Bukit Jelutong
By E Jacqui Chan of The Edge Malaysia
Sunday, 12 September 2010 00:00

Bukit Jelutong in Shah Alam will soon have a world-class development. Five award-winning international architectural firms have answered the call for design proposals for a 21-acre mixed development jointly undertaken by Sime Darby Bhd and Sunrise Bhd.

The project is part of the 180-acre Bukit Jelutong Commercial Centre. The proposals are for a development with a gross built-up of about 2.7 million sq ft, comprising retail (40%), shopoffices and office suites (40%) and serviced apartments (20%), and an estimated gross development value of RM1 billion.

One of the salient features that will set this upcoming project apart is its architecture, reflected in the calibre of the five shortlisted architectural firms — Denmark’s BIG, which designed the much-acclaimed Danish Pavilion at Shanghai Expo 2010; Benoy with offices in the UK and Hong Kong, which designed ION Orchard in Singapore; Singapore’s DP Architects, which designed Orchard Central also in Singapore; France’s J & H Boiffils, which designed Siam Paragon in Thailand; and Malaysia’s own Hijjas Kasturi.

These firms are renowned for their commercial developments with numerous achievements under their belts. A notable feature found in all five proposals is their environment-friendly and sustainable building characteristics.

The principals of the five firms were in Kuala Lumpur on Aug 13 to present their design proposals.

Having completed three commercial developments under the Sunrise brand, Sunrise is confident of replicating its success in Mont’Kiara in other locations, setting the benchmark for creative and contextual design and achieving a sustainable development of long-lasting architectural quality, says Sunrise’s executive chairman Datuk Tong Kooi Ong in a press statement.

The design proposals from BIG(left) and Benoy (right)

BIG’s design proposal is inspired by the national flower of Malaysia — the bunga raya.

“Bunga in Malay means ‘flower’ while raya means ‘celebration’ so our proposal represents our intention to create a place to celebrate the Malaysian lifestyle,” says Jakob Lange, partner of BIG.

BIG’s proposal is also aimed at creating a retail experience like no other in Kuala Lumpur, acknowledging the Malaysian preference to drive directly to preferred shops.

“So the five districts, or petals, are each formed to provide maximum street frontage with ease of access,” says Lange.

Benoy’s design, meanwhile, seeks to create a sustainable development that is in synergy with nature. It drew its inspiration from the tropical rainforest to create a habitable environment.

“The design has five unique ‘glades’ — openings in a forest with their own identities within an integrated development,” explains Simon Blore, managing director of Benoy.

The design proposals from DP Architects

For Hoo Chuen Piew, associate director of DP Architects, the key challenges in conceptualising the design for the project were the green strategy and synergy.

As the office and serviced apartments form the backdrop of the development due to their location, the question was how to maximise frontage, wind, shade and greenery simultaneously.

“We adapted the natural elements by addressing the building’s shape and profile, introducing green synergy at several levels to link the spaces horizontally and vertically,” says Hoo.

DP Architects also uses sun-shading devices, grand cascading water features and a green roof to compliment the spaces and enhance the physical realm.

The design proposals from Hijjas Kasturi

For homegrown Hijjas Kasturi, the design embraces the principal idea of sustainable communities. “We interpret sustainability beyond green, energy and efficient use of resources but linking it to Bukit Jelutong and creating a sustainable community, a place for people,” says its director Serina Hijjas.

The project will be developed in five stages over seven years, beginning next year.

This article appeared in City & Country, the property pullout of The Edge Malaysia, Issue 819, Aug 16-22, 2010

13,454 Posts
Sunrise-Sime partnership progressing well: Tong
Saturday November 13, 2010

[email protected]

PETALING JAYA: Doubts over the status of a joint venture between Sunrise Bhd and Sime Darby Property Bhd to undertake an integrated commercial property project in Bukit Jelutong were dispelled after Sunrise executive chairman Datuk Tong Kooi Ong said the partnership was progressing well.

In an e-mail interview with StarBizWeek on the status of the joint venture, Tong said the joint development committee met regularly and the project planning was very advanced.

"We are working with an international architect and making decisions with Sime Darby on the product offerings and mix. Hopefully, we can bring this project to the market by the end of next year," added Tong.

The 50:50 joint venture was inked in January to develop 21 acres in Bukit Jelutong.

Sime Darby Bhd, the parent of Sime Darby Property, had in August said the conglomerate was taking a re-look at some of its property joint ventures and, where possible, would be seeking to unwind out of ventures that did not create maximum value for itself.

Besides the joint venture with Sunrise, Sime Darby Property also has 60:40 joint ventures with the Brunsfield Group to develop property projects such as Subang Avenue, Oasis Damansara and the redevelopment of Oyster Cove, an exclusive waterfront resort on Australia's Gold Coast.

In a separate e-mail response, Sime Darby acting president and group chief executive Datuk Mohd Bakke Salleh said the group's new management and the board were reviewing all joint-venture agreements to ensure that the interests of Sime Darby were safeguarded.

"Currently, there is no conclusion to end any joint venture. We regularly perform reviews of our businesses and joint ventures to ensure that they are still in line with our objectives. We are extracting the most value out of our partnerships," he added.

According to Bakke, the Bukit Jelutong venture would comprise retail space, shop offices, office suites and serviced apartments with gross built-up area of approximately 2.7 million sq ft.

It will be developed over five phases with the first phase scheduled for launch in July next year.

"The project with a gross development value of RM1bil is expected to be completed in seven years from the launch of phase one."

Phase one will comprise retail space and offices; phases two and three will be retail, offices and serviced apartments; while the fourth and fifth phases will be retail and offices.

38,494 Posts
J + H Boiffils to design iconic development in Bukit Jelutong
By Rosalynn Poh of The Edge Malaysia
Sunday, 02 January 2011 00:00

Sime Darby Sunrise Development Sdn Bhd (SDSD) has appointed internationally acclaimed French architectural firm J + H Boiffils to design its 21-acre mixed development project in Bukit Jelutong, Shah Alam.

The yet-to-be-named RM1 billion development is situated in the planned 180-acre Bukit Jelutong Commercial Centre (BJCC).

J + H Boiffils, in collaboration with Colorado-based Randy Shortridge of RB + B, was chosen as its design proposal best fulfils the vision of the project, says SDSD.

The French firm was shortlisted following its design proposal presentations in August, together with four other architectural firms — Denmark’s BIG, which designed the much-acclaimed Danish Pavilion at the Shanghai Expo 2010; Benoy, which designed ION Orchard in Singapore; Singapore’s DP Architects, which designed Orchard Central also in Singapore; and Malaysia’s Hijjas Kasturi.

J + H Boiffils designed Siam Paragon and Crystal Design Center in Bangkok, Thailand.

“Siam Paragon was one of the biggest shopping malls in the world at that time while Crystal Design Center was, for us, an opportunity to develop a new style of shopping centre in a tropical climate, mixing outdoor and indoor circulations. The 21-acre site [in Bukit Jelutong] is a sufficient size to give us the possibility to test new ideas for new urban solutions,” says the founder and president of J + H Boiffils, Jacqueline Boiffils.

“Our design delivers intelligent solutions and balances out the commercial, social and ecological demands. Our aspiration is to create an exciting retail experience, emphasising pedestrian streets and plazas,” she adds.

She believes the diversity of the firm’s multi-cultural team from Venezuela, Thailand, China, US and Europe, and the expertise of its architects, interior designers and designers, allow it to take on such high-scale projects.

The Bukit Jelutong project will have retail spaces, offices and serviced apartments to be built over five phases. The proposed design concept is based on a South European or Mediterranean way of life, influenced by the mixed cultures of Malaysians. The main features include a large tree-lined pedestrian promenade with kiosks and plazas surrounded by coffee shops and restaurants as well as a park which the whole family can enjoy.

The design also allows its anchor tenants to be in three separate areas, for instance, a supermarket at the base of the serviced apartments, an entertainment complex and a design centre for home decor.

“Our intention is to create a sense of belonging, a centre of civic life and community, truly a gathering place and focus for the entire Bukit Jelutong area and beyond. We proposed the name ‘Le Faubourg’ for the project. In France, a faubourg is a quarter close to the city. The quarter eventually becomes part of the city yet maintains its own identity,” Boiffils explains.

While the firm has been present in Asia for over 15 years, the Bukit Jelutong project will be its first in Malaysia. It will be a great opportunity for the firm to venture into the Malaysian market, says Boiffils.

“Our hope is that it will give us the opportunity to have a base in this part of the world because the openness to creative architecture in Asia is extremely motivating. Our 15 years in Asia, first in Thailand then in Hong Kong, Japan and China, has been rewarded by this appointment,” she adds.
SDSD, a 50:50 joint-venture between Sime Darby Bhd and Sunrise Bhd, expects the project, with a gross built-up area of 2.7 million sq ft, to be fully completed in seven years from the launch of the first phase, which is targeted for 2H2011.

“We are pleased that the architects have been able to translate the concept of sustainable living into their design. Besides successfully articulating our values and aspirations, the design complements the current development and living concept in Bukit Jelutong,” says Sime Darby Property Bhd managing director Datuk Tunku Putra Badlishah. “I am confident that the residents of Bukit Jelutong and its neighbouring areas will appreciate the value this landmark development will bring to their community.”

Sunrise executive chairman Datuk Tong Kooi Ong adds: “Often, it is the most simple and straightforward solution that offers the highest potential for embracing sustainability, in all aspects of a project — from design to construction and its eventual operation.”

Tong says SDSD is committed to collaborating with like-minded architects and working with leading designers on its first integrated residential and commercial project in Bukit Jelutong that focuses on the ecological principles of architecture.

The heart of the development will feature a central park and a series of unique landscape elements and public spaces, including a tree-lined promenade, plazas, a covered pedestrian boulevard and a sprawling recreational deck planned around a “racetrack” design principle. Each phase and component will have its own surprise element exuding strong individualism yet existing in harmony within its entire context.

Sustainability is one of the fundamental and core principles in the entire design process.

Says Tong: “Passive design considerations are taken into account from the start of the development conceptualisation. Key elements such as building orientation, massing arrangements, permeability to encourage natural air flow and maximum utilisation of natural ventilation will be considered and incorporated whenever possible ... knowing that these are the criteria that offer the most potential for attaining sustainability without the need to lavishly spend on buying green technologies and in the process consuming even more natural resources.

“We are working with a renowned sustainability consultant to explore how the natural features of the site and the surrounding can be best utilised, such as maintaining the natural site terrain, utilising stormwater as a landscape feature, having the recreational deck double as the green roof of retail spaces and so on.”

The developer will also be trying out some new modelling and simulation tools for the study of the urban heat island effect, micro-climate analysis and others to identify areas of concern to ensure optimum comfort for the occupants.

The 2,200-acre Bukit Jelutong is a self-contained township located close to the Sultan Abdul Aziz Shah Golf Club and the Bukit Cahaya Seri Alam Agricultural Park and easily accessible to other townships in the Klang Valley via expressways.

14,012 Posts
Sime Darby Sunrise to launch RM1.6bil development in Bukit Jelutong

Posted on September 11, 2013- Featured, Property News.

Besides service apartments, offices and shops, project plans for large mall as its fifth phase.

BY CHEE SU-LIN | [email protected]

KUALA LUMPUR: A RM1.6bil integrated property development, Radia, is coming up in Bukit Jelutong, Shah Alam.
To be developed by Sime Darby Sunrise Development Sdn Bhd, the freehold development on 8.48ha will have a gross floor area of 2.7 million sq ft, comprising 640 serviced apartments, 400,000 sq ft of office space and 880,000 sq ft of retail space.

From left, Chin Chew Fan, Deputy General Manager of UEM Sunrise, Datuk Wan Abdullah Wan Ibrahim, MD/CEO of UEM, Datuk Abd Wahab Maskan, Group COO of Sime Darby and Zulkifli Tahmali Yusof Tahmali, Head of Property Development 1, Sime Darby Property at the media preview-Art Chen/The Star

14,012 Posts
The project is expected to be launched in the fourth quarter of this year and completed in 2018.

Sime Darby Sunrise Development is a 50:50 joint venture between Sime Darby Property and Sunrise Bhd, a wholly-owned subsidiary of UEM Sunrise.

Designed by French architecture firm, J+H Boiffils, Radia is modelled after a Mediterranean pedestrian promenade.

It will also employ UK landscape designers Grant Associates, which worked on Gardens by the Bay in Singapore and the Wimbledon tennis club.

The serviced apartments will be launched towards the end of the year and will measure between 700 and 2,000 sq ft.

The minimum price of these units would be around RM500,000, said Sime Darby Bhd group chief operating officer Datuk Abd Wahab Maskan when unveiling the project at the media preview here yesterday.

When completed in 2018, Radia will also enhance the value of properties in Bukit Jelutong, added UEM Sunrise managing director/CEO, Datuk Wan Abdullah Wan Ibrahim, himself a resident in the neighbourhood.

The joint venture company was formed in early 2010.

Sime Darby intended to leverage on Sunrise’s experience in high-rise commercial developments, such as Solaris Mont’Kiara and Solaris Dutamas, as well as its significant database of local and international customers, said Wahab.

In early 2011, Sunrise was acquired by UEM Land Holdings Bhd and renamed as UEM Sunrise.

107,229 Posts
Sime Darby, UEM Sunrise to start work on Radia in Q4
Cheryl Yvonne Achu Published: 2013/09/17

KUALA LUMPUR: Sime Darby Bhd and UEM Sunrise Bhd expect to kick-start the RM1.6 billion integrated development, called Radia, in Bukit Jelutong, Shah Alam, in the fourth quarter of the year.

Radia is the result of a landmark 50:50 joint venture (JV) between Sime Darby Property and Sunrise Bhd, a unit of UEM Sunrise. The development will be managed by Sime Darby Sunrise Development Sdn Bhd.

The joint venture was signed in April 2010.

According to UEM Sunrise managing director and chief executive officer Datuk Wan Abdullah Wan Ibrahim, the project will cover a gross floor area of 2.7 million sq ft and will be developed in five phases.

"The construction is expected to be completed in 2018," he said.

Speaking at a press conference here last week, Wan Abdullah said the company expects strong take-ups for the property.

He, however, did not reveal the price range of the properties within the development.

Also present was Sime Darby Property managing director Datuk Abd Wahab Maskan.

Designed by French architecture firm J+H Boiffils and inspired by a fusion of Mediterranean and Asian themes, Radia comprises 640 units of serviced apartments, 238 units of office space (400,000 sq ft) and 182 units of retail space (880,000 sq ft).

Upon completion, it is expected to host 25,000 residents and workers.

Access to major urban centres such as Shah Alam, Klang and Kuala Lumpur will be through highways like the New Klang Valley Expressway, Guthrie Corridor Expressway, Federal Highway and the North-South Expressway Central.

Radia will provide shopping convenience and easy access to services for more than 100,000 residents as well as the working population in Bukit Jelutong.

Meanwhile, Abd Wahab said the development will leverage on Sime Darby and Sunrise's expertise to bring further strategic value to their business owners, customers and investors.
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