IFA Hotels & Resorts launches IFA Properties
IFA Hotels & Resorts (IFA HR), leaders in the development of premier integrated and mixed-use hotel and tourism resort projects throughout the world, launches IFA Properties. IFA Properties is a subsidiary of IFA Hotels & Resorts, and will focus on property sales, property consulting and property investment management to both commercial developers and individual buyers.
At a corporate level, IFA Properties will provide a turn-key solution by offering external sales and marketing services for developers seeking access to international exposure and strategic positioning. IFA Properties can develop new market sectors on behalf of other developments by leveraging a solid platform and worldwide client base, which has been created globally through IFA Hotels & Resort's existing sales projects.
For consumers, IFA Properties will provide a one-stop-shop to individuals seeking to invest and purchase properties around the world, supported by a full suite of real estate advice on each market. In addition to IFA Hotels & Resort's existing signature developments, IFA Properties will also sell properties on behalf of other developments outside of the existing portfolio.
Werner Burger, President & COO of IFA HR, said: "With over AED1 billion of international sales in 2005, it is a natural progression to diversify our company based on client needs and the growing property market. Following the launch of each of our successful sales and marketing campaigns, we have seen considerable demand to provide these services to other developers, and therefore we are primarily looking at international projects, on a selective basis, for which IFA Properties can offer their services. Locally, IFA Properties will primarily focus on individual investors where we have seen demand from our clients to purchase other upmarket homes beyond our existing portfolio."
For commercial developers, the track record for IFA Hotels & Resorts speaks for itself. Throughout their projects, they have achieved phenomenal off-plan sales, demonstrated by the recent Movenpick Hotel & Residence Laguna Tower project which has achieved a pre-sales rate of 90% in just over five months since its launch date, in addition to the well publicized Palm Golden Mile project where they sold 778 units within 48 hours. Their two shoreline buildings on The Palm, Jumeirah, achieved a 15% premium to the market, based on a sales strategy which delivers a premium service offering over and above the other shoreline apartments. Internationally in South Africa, they have increased international sales from 3% in 2004 to 21% in December 2005 at their Zimbali Coastal Resort.
Wayne Holder, Sales Director IFA Properties, said: "We offer a "boutique style" exclusive service to clients and partners providing quality, service and value. We know that international investors and buyers require premium services and we intend to be a class apart in this highly competitive arena. We offer advice to buyers on a project by project basis, right through to tailoring an international portfolio of properties for investors who wish to invest in a wider geographic area."
Talal Al Bahar, Chairman and Managing Director of IFA HR, concluded: "IFA Properties is a strategic step in the growth of our company, as we are now able to leverage our existing infrastructure to a wider market. We are targeting our new business at a discerning audience who enjoy an exclusive lifestyle in quality surroundings with the finest services. IFA Properties confirms our commitment to expand and diversify throughout our global network making a considerable contribution to earnings, and is part of the overall expansion strategy for IFA Hotels & Resorts."