Established in 1981, Replay is now one of the leading international companies in the denim sector. The italian group creates, promotes and distributes men’s, women’s and children’s casual wear, accessories and footwear. It trades under the brands REPLAY, RELAY&SONS, WE ARE REPLAY, RED SEAL and WHITE SEAL. Other brand extension projects like eyewear and the Replay perfume lines are assigned to licence partners. The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products; the skill and expertise gained in the production of denim in particular, is a special, unique asset to the group.
Replay has brand stores and corners shop-in-shops in Albania, Austria, Azerbaijan, Belgium, Bosnia Herzegovina, Bulgaria, China, Croatia, Cyprus, Czech Republic, Estonia, France, Germany, Greece, Hong Kong, Hungary, Iran, Italy, Israel, Lithuania, Japan, Kuwait, Lebanon, Macedonia, Malaysia, Monaco, Montenegro, Netherlands, Romania, Russia, Saudi Arabia, Serbia, Slovakia, South Africa, Spain, Sweden, Thailand, Ukraine, United Kingdom, United States and Vietnam.
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