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Name: Rosebank Hotel
Use: Four-Star Hotel
Floors: 8
Status: 70-year old hotel to be redeveloped and modernised
Location: Rosebank, Johannesburg





The Property Magazine

August 16, 2007

R250-million refurbishment for Hospitality Property Fund’s Rosebank Hotel

Hospitality Property Fund will invest R250-million in the refurbishment and repositioning of one of its landmark property assets, the Rosebank Hotel, in Gauteng. The Rosebank Hotel, which was originally built 70 years ago and has since expanded substantially to its current 318 rooms, will undergo a major redevelopment which will establish it as the foremost four-star hotel in South Africa.


‘Rosebank has a lot of character and is experiencing an upswing, catalysed in part by public transport projects.’ says Hospitality CEO Gerald Nelson. ‘The Rosebank Hotel is well positioned to be a core component of this vibrant node’.


Hospitality is South Africa’s first specialised listed property fund invested exclusively in hotels and resorts and is managed by Hospitality Property Fund Managers, a joint venture between property fund managers Grapnel Property Group and hotel specialists Hotel Tourism & Leisure Asset Management.


‘At the inception of the Fund, we ended up managing the Rosebank more by default rather than by design,’ says Hospitality’s deputy CEO Joseph Aminzadeh. ‘We set up a hotel management company with the same shareholders as the fund’s management company and the effects on hotel performance have been unbelievable,’


‘Since we took over the management of the Rosebank Hotel 18 months ago, year-on-year profits have more than doubled,’ says Joseph.


‘We found that with some of the hotels that are included in the fund, it made sense to bring them into this same management structure in order to optimise returns,’ says Joseph. Hospitality Hotel Management Company has since taken over the management of Mount Grace Country House and Spa, The Hazyview Hotel, Hluhluwe Hotel and Safaris, the Imperial, the Richards and the Bayshore.


‘The Rosebank will be completely different to any hotel that is currently in the market. The innovative concepts which are being developed for the hotel are going to excite and enthral customers,’ points out Joseph.


’We have a fantastic team of highly skilled local and international professionals in the Hotel Management Company: Andrew Rogers, our chief operations officer; a top-notch financial team; a group executive chef; a group chief engineer; a specialist hotel IT team; sales and marketing professionals; as well as our in house team of research analysts.’


The Hospitality Hotel Management team has been supplemented with an impressive team of consultants and branding strategists to ensure that the Rosebank conveys a slick, cutting-edge corporate and leisure appeal with vibrant social spaces, high-tech gadgetry and quality accommodation and services.


The refurbishment will ensure that the Rosebank Hotel is well positioned to benefit from the high occupancy opportunities during the months surrounding the 2010 World Cup and other upcoming high-profile events.


‘Unlocking value in our existing portfolio and achieving the highest possible occupancy levels and best usages is a priority and a number of the properties in the fund have a great degree of untapped potential. Hospitality has assessed its portfolio and is evaluating further upgrade, expansion and refurbishment opportunities,’ says Gerald.


Hotels being considered as part of an upgrade programme include Mount Grace Country House and Spa in the Magaliesburg, The Winkler in Whiteriver, The Richards Hotel, Bayshore Inn, and Protea Hotel in Richards Bay, the Protea Marine in Port Elizabeth as well as The Imperial Hotel in Pietermaritzburg.


Hospitality Property Fund, which listed only 18 months ago has since grown its asset base substantially to its current value of around R1.96-billion.


The company is also considering various development and acquisition opportunities that will enhance its portfolio. ‘Hospitality is actively pursuing a number of prospects and remains committed to growing its portfolio of landmark hotel properties in a controlled manner,’ notes Gerald.
 

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joburg; said:
It's going to be most interesting to see how this building turns out... the render makes it look a bit space age
Its going to do wonders to that street. Cant wait to see the end product.
 

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So, this building will get an entirely new facade? If no, I have no idea what the hotel's originalk facade looked like.
 

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the luf
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This one is looking really good. Drive pass there often. Rosebank is getting a major face lift and its looking good!
 

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Went there on Monday after work to check it out, and to have some cocktails at the "Circle Bar".

If you like the Porno, Austin Powers look, then you might like this place. The impression I got is that they got a whole heap of stuff on a clearance sale somewhere, and decided to throw ALL of it together and see what they get. Purple, orange, red, black, green, silver (lots), gold... everything mixed together with no specific theme or "look" running through the place. If you have seen the renders of the inside, I am sorry to say, it looks NOTHING like that.

Signage inside the lobby area is non-existent, and it is very confusing as to how to get into the bar. There are loads of security guards, but not nearly enought hotel staff to help you. The girls in the bar look like upper-class hookers, complete with fake smiles. The cocktails have exciting names and interesting ingredients, but taste like crap. At R50 a cocktail, you'd expect a whole lot more...

The restaurant reminded me more of a hostel canteen than anything else. Everything is perfectly square, pale, bland... no vibe. Really bad.

Bathrooms are nice and modern. Conference rooms are okay, nothing special.

I decided to not give my final vote based on the crazy combination of BUSY and NOT INTERESTING areas on the ground floor, but to have a look at one of the rooms. We were told that they were fully booked and not able to show us a room... 318 rooms... fully booked? I don't think so.

We parked in the basement. To get into the hotel, you can take the lift upstairs, but you cannot take it back down. Very inconvenient, and definitely a major no-no for a wheelchair using guest. We had to take the fire-escape to go back down... charming.

My verdict? Sorry, not impressed at all. A admirable effort gone wrong. If they are still "in the process" of getting the place finished, then they shouldn't have opened. First impressions last.

I give them 6/10.
 

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Thanks for the account. I must go check it out myself.
Do they still have that Chinese restaurant in the hotel? Was one of the best in Joburg IMO
Nope, it's no longer there.
 

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Jakes1
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Some pics from the inside. It is ecclectic - I kinda like it. the staff was amazing, taking me on a tour, and they were more than willing to show me the rooms (they actually have rooms that are on show permanently - so maybe you should smile more dewald!)

The Lobby










 

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Jakes1
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it is very kitch indeed! or maybe quirky? I guess it all comes down to what people want in the end. If you want safari kitch, you go to the Saxon... For those looking for faux Italian, you can choose the Michaelangelo in Sandton - or the palace at Montecassino. More into faux New York lofts? Mapungubwe. Victorian? Westcliff or Gold Reef. And then, the quirky, weird ones? Peech, Melrose Arch and now, the Rosebank.

As long as we're not ordinary...

The one thing that is fun at the kitch rosebank? The staff is excited about the hotel, and everyone from the porter to the lady taking me to the rooms talked about the finishes etc.
 

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See?! SEE!!!??? It is sooooo horrible..... UBER Kitsch.... :eek:hno::lol:
 

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Jakes1
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at least kitch is not boring. My main worry about the design? Very now (well, maybe 2years late). So it will date veeeeeeery quickly. And can they afford another 100million cleanup after 2010?

me thinks no. And this aint vegas!

it will be fun while it lasts.
 
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