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Samsung Electronics Co. is set to double its share of the sub-Saharan Smartphone market to 20 percent by next year, as it focuses on affordable handsets.

According to the management of the Korean maker of electronic appliances, it is forcefully courting African consumers with its "Built for Africa" line, which features energy-saving electrical appliances - purposely built to withstand high temperatures and erratic power supply.

However, the company sees some of its biggest opportunities on the continent from rising demand for affordable Smartphones, hence the new addition to the Samsung family – the Galaxy Pocket.

In Ghana, Samsung has a market share of 38.9 percent in the Smartphone market and the company is vigorously working to get the sub-Saharan market connected through mobile phone usage.

Meanwhile, the Korean firm has added to its competitive fleet of phones, the new Galaxy Pocket. The phone with its elegant nature, according to officials, forms part of Samsung’s built for Africa Initiative and it is the first ever Smartphone designed to meet the specifications of the African market.

Speaking at the launch of the new Galaxy Pocket in Accra, the Managing Director of Samsung Electronics, West Africa, Brovo Kim noted that the new handset attests to the company’s quest to improving the sector and making readily available affordable phones to the Ghanaian market.

The Samsung Galaxy Pocket by specification weighs 97.0g with a 2.8’’ display. It also offers 3 GB user memory for applications; MP3 files, photos as well as an in built FM radio.

The Senior Sales Manager for Samsung Electronics ( Mobile Business Leader), Ryan Na told The Globe that his outfit is optimistic of high gains since the target market was for the youth.

“It is the first entry Smartphone specifically for the youth market in Africa, so I think it will have a significant effect in enlarging the Smartphone demand; we are already number one in market share in terms of Smartphones so bringing this product into the market will rather enlarge the Smartphone demand,” noted Mr Na.

Samsung's share of the Smartphone market in Africa stands at about 10 percent and the company which has assembly plants in South Africa, Nigeria, Ethiopia, Senegal, Mali and north Sudan, is aiming to reach the $3 billion sales mark this year, up $1 billion on last year. In terms of revenue growth, the Company has said it aims to boost its revenue from Africa to $10 billion by 2015.
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