ABQ.com
SF developers envision multi-use Luna District
By Kathaleen Roberts / Journal Staff Writeron Mon, May 21, 2012
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http://www.santafenewmexican.com/business/In-the-downtown-orbit
SANTA FE — Locals may remember the circa-’90s Club Luna as the site of such top-flight concert acts as John Hiatt and Smashing Pumpkins. Developers Ken and Deena Joseph want to transform that slice of Santa Fe into a district of its own, complete with work-in condos, an international market, restaurants, a coffee shop and a book store. The owners are branding it “the Luna District.”
The onetime home of a 1930s Art Deco movie house and Dodge dealership is located at 505 Cerrillos Road. More recent incarnations saw it as the temporary home of Theater Grottesco. The Josephs bought the property from developer Don Wiviott in August 2010, with plans to transform it into 60,000 square feet of space where residents can work from home, shop for groceries and dine within walking distance of the Plaza, the Roundhouse, the new county courthouse and the Railyard. The point is to create a 24-hour life, Ken Joseph said. Construction started about a month ago. “This is different,” he said. “This isn’t Santa Fe style. This is unique and authentic. People don’t want to be in a single purpose (building), because they want to take their laptop down to the coffee shop.”
A ground-breaking celebration including merchant exhibits, the music of Boris & the Saltlicks and restaurant tastings, is slated for 4:30-7:30 p.m. May 25. Visitors can drink from a beer garden provided by Santa Fe Brewing and sip sparkling wine by Gruet. “People can live there. People can have their office there,” Joseph continued. “For whatever reason, this project has created a buzz.” About 70 percent of the space already has tenants, he said.
The shops will include a gourmet market, Ohori’s Coffee, a women’s boutique, a first-edition bookstore and an olive-oil and vinegar specialty store. The 800-square-foot lofts will sell for about $250,000, Joseph said. The curved front side of the building facing Cerrillos Road screams Art Deco. “It’s sort of Johnny Rockets 1930s architecture,” Joseph said. “Our whole aim is to restore it.”
The old car showroom features original “pen tile” made by inmates at the Santa Fe Penitentiary. The wood pine ceiling has been preserved, complete with beams darkened by a fire. In the former movie house, rectangular second-floor windows date from its use as a projection room. There’s even a “crying room” with a window so that parents were able to remove noisy children and watch the movie. The lobby –– once a clothing store –– features both vigas and a fireplace that echo both Art Deco and Santa Fe style. The curved brick facade will be restored with brick salvaged from poet Carl Sandburg’s Illinois home, Joseph said.
“I’ve bought enough of it for the whole project,” he added.
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