2005-08-12
by Clayton Park
Journal Business Editor
Eddie Bauer plans to move its headquarters in mid-2007 from Redmond to downtown Bellevue, where it will become the anchor tenant of a new office skyscraper across the street from Bellevue Square shopping mall.
The apparel retailer will bring 600 workers to Bellevue's central business district when it moves into its new corporate digs: nine floors of a 28-story office tower that is set to begin construction in January.
The office tower, which will be named the Eddie Bauer Building, is the final piece to a massive mixed-use complex called Lincoln Square, which has been nearly a decade in the making so far.
The first phase of Lincoln Square -- a 16-screen movie theater, retail shops, restaurants, a Westin hotel and an underground parking garage -- is on schedule to open Nov. 1, said Bellevue Square developer Kemper Freeman Jr., who took over the partially built Lincoln Square site in 2003 after the project's previous developers ran into financial difficulties.
The other component to the project -- a 148-unit luxury condominium tower -- is set to open early next year.
``It's really exciting to get this thing started,'' said Freeman of the office tower project. He said Eddie Bauer officials initially expressed interest in possibly moving to Lincoln Square two years ago, shortly after he purchased the property. The final details to the lease deal were completed on Wednesday.
Freeman said he has already received ``informal agreements'' for the financing needed to build the office tower, which is expected to cost $130 million. The total cost of the Lincoln Square project is expected to be around $500 million, he said.
Eddie Bauer sold its headquarters campus in Redmond to Microsoft Corp. in August 2004 as part of its then-parent company's Chapter 11 bankruptcy reorganization.
The retailer, which is now owned by a new parent company called Eddie Bauer Holdings, leases the three-building campus from Microsoft on a three-year lease that is set to expire in the summer of 2007.
Eddie Bauer has approximately 400 stores throughout the U.S. and Canada. The chain recently closed its 34 Eddie Bauer Home Stores, including one at Bellevue Square, to focus on its apparel business, said company spokeswoman Lisa Erickson.
Fabian Mansson, president and CEO of Eddie Bauer, said in a statement issued Thursday that one of his company's priorities was to find a new headquarters site within the Greater Seattle area that was in a strong retail district.
``We really hit the sweet spot with this location,'' said Erickson in describing Lincoln Square, which is located in the heart of the Eastside's largest city, surrounded by office buildings, condos and apartments, and Bellevue Square -- one of the Puget Sound region's largest and most successful shopping malls where Eddie Bauer already has an apparel store.
``To be in a hub where people are working, shopping and living is such a great opportunity for the brand,'' Erickson said.
Erickson said the company also wanted to remain within the Greater Seattle area. She said Eddie Bauer's headquarters staff is evenly split between Eastside and Seattle residents. The company moved its headquarters to Redmond from Seattle in 1973.
Freeman said he was told by an Eddie Bauer official during his initial talks with the company that the retailer wanted its headquarters in a vibrant downtown setting so its employees ``would think that high service and high energy is normal'' and thus make it ``a better company.''
The official, Eddie Bauer vice president of real estate Mark Borison, ``went on to say `It would be similar to having a continuous (motivational speaker) Lou Tice seminar for our employees,''' recalled Freeman, who added, ``It's better verbiage than anything our own marketing department could ever dream up.''
Freeman said Eddie Bauer will occupy a total of 200,000 square feet of space on floors nine through 12 -- roughly 40 percent of the total 540,000 square feet of leasable space that will be available in the new office tower.
Eddie Bauer's decision to move its headquarters to downtown Bellevue was hailed by several Eastside observers as a positive development that will benefit area retailers and restaurants and likely encourage other developers to proceed with new office building projects as well.
``It's awesome. We're ecstatic,'' said Betty Nokes, CEO of the Bellevue Chamber of Commerce, upon learning the news. ``It brings another great company headquarters to town,'' she said, noting the recent arrival of Symetra Financial Corp., a company that moved its headquarters and approximately 1,000 workers to downtown Bellevue from Redmond in July.
Bob Wallace, a longtime Bellevue business leader who heads a real estate development and property management company called Wallace Properties, said ``It's incredible news, not just for (Freeman's company) Kemper Development, but for the whole community to bring a headquarters of that quality to downtown Bellevue.''
Tom Bohman, an office broker with Cushman & Wakefield in Bellevue, said the signing of Eddie Bauer at Lincoln Square will likely be ``the catalyst that will jumpstart the next round of office development'' in the city's central business district.
Jeff Jochums, an office broker and senior vice president with Colliers International in Bellevue, said ``With the Eddie Bauer signing, it's going to send the message to other firms that this (Lincoln Square) is a viable project.
``It's (also) a healthy chunk of pre-lease that could encourage other developers to kick off their projects.''
Bohman and Jochums rattled off similar lists of likely candidates to proceed with new office developments in downtown Bellevue:
* Hines and Washington Capital, who are considering reviving the long-stalled Technology Tower project.
* Schnitzer, which owns property on the north side of the block where the city's Meydenbauer Center convention complex is located.
* Equity Office Properties, which recently dusted off plans for a proposed City Center II tower near the downtown Bellevue transit center.
* Bentall Capital, which could give the green light to completing the final portion of its Summit office complex.
The addition of new office towers could make it easier for companies interested in moving to downtown Bellevue or in expanding their presence there to find available space, the brokers said.
The office vacancy rate for Bellevue's central business district is currently less than 10 percent, down from nearly 30 percent a few years ago, and is expected in continue to dip in the coming months, said Bohman.
Jochums offered similar assessment.
On the other hand, both brokers agreed that the market demand for office space is not likely to be enough to justify building all four office towers, in addition to the Eddie Bauer Building, so it will probably be a race to see which of the aforementioned developers are able to get their projects off the ground first.
``It'll be interesting to see how things unfold over the next year as you see other players jump into the game,'' said Bohman.