SEOUL | Design Seoul Policy

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This is basic process of design seoul policy.
please Look carefully different between "before" and "after"

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Arranged ugly commercial sign with clean LED sign


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All Seoul Street vendors's dirty newsstand to neat design
i don't know how many newsstand in seoul but maybe thousands











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SAEBITDUNGDNG 새빛둥둥 This experimental floating island is one of creative design seoul policy.
Used for Fashion show, citizens floating cafe, OUTDOOR Free cinema theater etc

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Seoul is like a hongkong ten of thousand ugly neon sign cover up whole city.(i like hongkong and without neon sign hong kong's atmospere have no meaning. please don't miss understading. respect hongkong city)
However these disorder clean up due to design seoul policy.
can you imagine?



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YEUIDO han river park.(not only yeuido but others many riverside desert spot changed like this)
Actually this spot deserted as car parking area and dead grey grass
but Oh sae hun rebuilding park and fountain
every summer many citizen and their kids chill out in this amazing park here
this is real essence of design seoul policy


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This bridge rainbow fountains. now most seoul's bridge is "third world class' which mean have no meaning art or beauty. Just for used grey concrete strick line.
but this kind of easy and cheap idea changed city's landscape.
this is design seoul


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ten of thousand street tree make arranged much more clean.
this is what i impress from japan city.
seoul learn from japan city care system.

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How many waste box in seoul? Those all dirty box redesign such like a clean one. this is design seoul's spirit:banana:

Sister Ray said:

Nice thread, Inno. Those little details make all the difference :cheers:

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Long time no see my friend!!
agree not only tall building but also this kind of detail make different in the city.

Seoul_Korea said:

Oh now I also know how are the details in my favourite city.

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right seoul have many unfold story. sadly design seoul policy now almost disposal

Equario said:

Great thread! It's great that Seoul have this type of police, as changes are very great.

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thanks design is really renovation policy in aspect of software.


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Another design seoul policy was make a symbol of seoul city.
It called 'haechi 해치" mascot.
SEOUL have no symbol (except namsan tower or red neon cross of church)
So Seoul government try to imaging project to create some friendly city symbol
They choosed KOREA TRADITIONAL MYTH ANIMAL.

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It called as HAECHI 해치
Actually haechi was korea traditional myth animal.
As you see above it's statue stand in front of KYONGBUK PALACE. 경복궁

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So, Mr. oh sae hun make this "OLD KOREA MYTH ANIMAL" make as modern Seoul mascot with korean designers.




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What I respect oh sae hun and his design policy. He 'respect DESIGNER AND ARCHITECT" as LIKE A GUILD/master.(later i'd like to mention about this issues more details)
This haechi mascot used for symbol of seoul.
At last UNESCO designated Seoul as design city.


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many different type of haechi dolls.
firefighters/public officers/street cleaner etc



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Also make a shop underground of GANGWAMUN SQUARE.
This shop had been very attractive to foreigners and seoulites.


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Another type of haechi mascot beam on the wall of seoul cityhall.
Even this mascot paint on the body of TAXI.
With this cute mascot seoul become colorful and much more vibrant.




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With these design policy annually Seoul begin held "international design conference"
In the conference seoul goverment encourage citizens to feel what is design and meaning of design and city life.


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Most kids love this seoul mascot and Gray colors seoul city begin changed by kids and their parents(citizens).


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But this amazing doll suddenly disappear from all around seoul city.
And foreigner can't buy haechi doll as souvenir.


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Because Suddenly Mr oh sae hun RESIGN FROM his mayor duty.(not because ethical problem something but for democratic issues)

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And after this guy(mr won sung ) become new seoul mayor.
But what ridiculous thing happen by new seoul mayor
He immediately stop all policy. one of them HAECHI mascot included.
He order deleted all haechi mascot from seoul city.


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And substitute with HIS OWN caricature!
Now HAECHI disappear from seoul. Instead above personal caricature used most official admistration papers.
-closed Haechi internet homepage
-cut budget all about HAECHI MASCOT AND DESIGN SEOUL POLICY.
-To stop cartoon program for kids in broadcasting
-Haechi shop closed reshape as normal cafe(underground gwanwamun)

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unify design of all public direction board.(color as dark, writing unify as seoul letters)

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Street cleaner's clothe redesign
To make it more colorful and eye catching design

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street cleaner car(road dust vaccum machine)
How many street cleaners and how many street cleaner car was in seoul. but at least over 100 car and 1000 cleaner wokers.
Unify all design and colors as SEOUL COLORS(before 24 district was shape as all different design).

Svartmetall said:

Actually, this is a very good idea. It's amazing how much of a difference these little changes make to the street scape. Thanks for sharing with us!

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100% AGREE Dear.
SEOUL had been grey colors but step by step begin chagned
little changes but very important change!! I'm appreciated for you creative comment!!

aquaticko said:

These are my favorite initiatives of Mayor Oh: lots of little changes that add up to a big difference in appearance. I think they help more than some of the giant projects proposed in the past would have. Every city needs this kind of thought and effort!

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Agree. Frankly i love tall building. This kind of small differnce make seoul more creative.
We are individual person so our think be different. But one thigs is clear that we love seoul.

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my home town design street. 1km long completed at 2009
-bury electric wire to ground
-arranged commercial sign to simple
-installed bench for seat.
-pedestrian friendly walking board

Aenelia said:

Great thread indeed. But I wonder Inno, on some pictures we clearly see that the façade of the buildings renovated are privately owned. Does the city give subsidies for the renovation work? As I assume the city does not pay for this lifting....

This is near my home ! 광림교회.현대고등학교 bus stop

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great you live in 광림!
right that is private area but seoul government give a budget for renovation work for 90% cost
For example in my home town geumcheongu case

total 43,767 outside commercial sign among them 25,909 is illegal sign So 59.2% is illegal.

therefore seoul government guide them to demolish dirty sign instead changed to simple LED sign

Geumcheon disrict received from seoul about $ 200 thousands. So they just pay 10% money for renovation LED sign.

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step by step design street construction

One of sample example picture what is Design seoul policy(taken from SAEJON CULTURE CNETER stairs ,CBD of seoul)

Design Seoul make pedestrian friendly and make some art and public convenient(LEFT)
But after changed mayor and changed policy to agriculture seoul policy(RIGHT)

SAME PLACE SAME ANGLE