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May 16, 2010
Rise of mall in suburbs
More heartland shopping centres opening, others are revamped or expanded, thrilling residents
By Irene Tham & Ng Hui Ying

THE flashy facades carry the logos of hip brands like Topshop, Mango, Uniqlo and Bakerzin.

Inside, the warmly lit, swanky interiors and a diverse retail mix put you in a good mood to spend.

But you are not in an Orchard Road mall.

Welcome to the bright new world of heartland shopping centres, even while their downtown cousins - Ion Orchard, Mandarin Gallery, Orchard Central and [email protected], which opened last year - may have hogged more limelight.

Suburban malls are gaining strength in numbers, with new ones slated for Serangoon, Bedok, Clementi and Jurong. Existing ones, from Parkway Parade to Jurong Point, have been expanded and spruced up.

Why the big rush to the heartland? Experts point to suburban malls' strong resistance to the effects of a recession.
 
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